Eye Tracking Solutions Global Market Trends Analysis, Leading Players Opportunities and Industry Forecast 2024-2033 | Fujitsu Limited, ISCAN Inc., Tobii AB, Seeing Machines, Mirametrix Inc.

The eye tracking solutions market size has grown exponentially in recent years. It will grow from $0.64 billion in 2023 to $0.84 billion in 2024 at a compound annual growth rate (CAGR) of 30.0%. The growth in the historic period can be attributed to celebrity endorsements, e-commerce growth, increased disposable income, social media influence, increasing aging population.

The eye tracking solutions market size is expected to see exponential growth in the next few years. It will grow to $2.17 billion in 2028 at a compound annual growth rate (CAGR) of 27.0%. The growth in the forecast period can be attributed to growing beauty consciousness, expansion of distribution channels, digital beauty solutions, innovation in formulations, influence of social media and marketing. Major trends in the forecast period include natural and organic formulations, smart beauty devices, sustainable packaging, lash health and wellness focus, gender-neutral products, advanced delivery systems.

Market Overview -
Eye-tracking solutions are devices and systems that detect eye movements, locations, and points of sight. Eye tracking systems monitor and evaluate eye motion, pupil expansion, point of gaze, and blinking to determine where research participants spend visual attention, what they interact with, and what they neglect. They are utilized in different domains, including studying the visual framework, psychology, psychological linguistics, marketing, human-computer interface, and product design.

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The Rising Role Of Eye Tracking Solutions In Diagnosing And Treating Vision Impairments
The growing demand for ophthalmology is expected to propel the growth of the eye-tracking solutions market in the coming years. Ophthalmology is the area of medicine that studies the anatomy, function, and illnesses of the eyes. Eye tracking solutions in ophthalmology offer early diagnosis of eye problems, aid in assessing ocular motility for operations, and give vital data for measuring visual attention and cognitive skills in patients. For instance, in February 2021, according to the International Agency for the Prevention of Blindness (IAPB), a UK-based global alliance focused on eliminating avoidable blindness and promoting eye health, a 55% increase in vision loss was projected by 2050. Further, the number of individuals affected by vision loss is expected to rise from 1,106 million in 2020 to 1,758 million in 2050. Therefore, the growing demand for ophthalmology is driving the growth of the eye-tracking solutions market.

Competitive Landscape -
Major companies operating in the eye tracking solutions market report are Fujitsu Limited, ISCAN Inc., Tobii AB, Seeing Machines, Noldus Information Technology BV, Xenon Ophthamlics Inc, Smart Eye AB, SensoMotoric Instruments, BIOPAC Systems Inc., AdHawk Microsystems, iMotions A/S, Mirametrix Inc., LC Technologies, SR Research Ltd., ERGONEERS GmbH, Gazepoint Research Inc, EyeTracking Inc., Pupil Labs GmbH, FOVE Inc., Neuroset Italia S.R.L., SeeTrue Technology LLC, Optics Trainer LLC, EyeTech Digital Systems Inc., Eyeware Tech SA, CoolTool, The Eye Tribe, Eyegaze Inc., BEQUIPE, Sens-vue, Adsata

Advancements In Shutter Technology For Metaverse Vision
Major companies operating in the eye-tracking solution market are focusing on advancements in eye tracking technology, such as shutter eye tracking camera modules, to advance Metaverse's vision. The BSI (backside illuminated) shutter eye tracking camera module is a specific type of camera technology designed for eye-tracking applications. For instance, in January 2022, OmniVision Technologies Inc., a US-based developer of semiconductor solutions, in partnership with Tobii AB, a Sweden-based company that manufactures eye tracking devices and attention computing devices, launched the BSI global shutter eye tracking camera module. The BSI global shutter eye tracking camera module is the sector's initial and sole eye tracking reference design, built on the superior BSI global shutter (GS) sensor series. The new solution includes OMNIVISION's OC0TA, the smallest eye tracking camera module, and new high-performance benefits in near-infrared (NIR) and shutter efficiency. The integrated camera module featuring eye tracking considerably shortens the development time for AR, VR, and MR consumer products.

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Key Segments -
The eye tracking solutions market covered in this report is segmented -
1) By Type: Eye Attached Tracking, Optical Tracking, Electrooculography
2) By Solution: Hardware, Software
3) By End-User Industry: Retail And Advertisement Sector, Automotive And Transportation, Media And Entertainment, Aerospace And Defense, Consumer Electronics, Other End-User Industries

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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