Goji Berries Market Size,Regional Status and Outlook (2024-2031)

The global trend of natural and organic products in food and personal care products increases the market expansion for various plant-based ingredients, including goji berries. Namo Organics, Navitas Organics and Sorich Organics brands provide the organic versions of goji berries in the existing market. With busy lifestyles, consumers are adopting on-to-go convenient products that are nutritious and provide health benefits to the body.The processed goji berries are available in various forms, such as dried, powdered, frozen and juice. The manufacturers provide goji berries in a conveniently usable form. For instance, Z Natural Foods, a leading provider of organic and high-quality powdered superfoods, offers Goji berry extract powder and Goji berry organic juice powder, that can be easily mixed into water.New technological establishments to improve the goji berry industry have a greater role in expanding the market. For instance, in the Modern Goji Industry and Health Summit conducted in June 2022, the technological research and development of the Goji industry were highlighted. The establishment of various platforms, such as the National Goji Berry Engineering Technology Research Center, helps in the production of better breeding varieties and greater control over the pest and disease prevention of Goji berries.

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Market Dynamics

The dense nutrient characteristics of goji berries make them a superfood option. According to the National Institute of Health, goji berries are a good source of nutrients such as proteins, lipids and fibres. They also contain good content of vitamin C and other minerals. The non-nutritive bioactive compounds such as phenolic compounds, carotenoids and polysaccharides in the goji berries build them as superfoods.The antioxidant-rich properties of goji berries improve their demand in enhancing overall health. It is believed that goji berries are helpful in maintaining a good immunity system. In traditional Chinese and Indian medicine, goji berries are prescribed to enhance liver and kidney functions. They have been used in Ayurveda for several years. The high nutritious and medicinal value of goji berries drives the market expansion.Various Product Availabilities

The rising awareness of the benefits of goji berries is driving the launch of new products with goji berries as their main ingredients. For instance, in April 2023, Smoothie King Franchises Inc., the original U.S. smoothie franchise, introduced six smoothie bowls into thier menu. The newly introduced smoothie bowls include Berry Goji Gateway and Go-Go Goji Crunch.

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Segment Analysis

The global goji berries market is segmented based on application into food and beverage, pharmaceuticals, nutraceuticals and personal care products. The food and beverage segment holds the largest global giji berries market share. The increasing health consciousness among consumers drives the need for healthy and nutritious food and beverage products.

With the increased awareness regarding the health benefits of goji berries, many food and beverage manufacturers are launching products with goji berries. For instance, in September 2022, Luxe Beauty and Wellness Group introduced Tipsy Goji Berry Drink, a refreshing and healthy drink with the base ingredient of goji berry. This new go-to drink is gaining popularity among health-conscious consumers due to the various health benefits of goji berry.Following the trend, many products are launching in the market targeting particular age or gender-based goji berry based products. For instance, in May 2023, TCP Group, a Thailand-based food and beverage manufacturer, launched Ready Goji Berry, an energy drink infused with Goji berries. The drink is filled with rich antioxidants and has a 0% sugar nature, specially designed for health-conscious women.

Competitive Landscape

The major global players in the market include Viva Naturals, The Tibetan Goji Berry Company, Natierra, Navitas Naturals, Unicorn Superfoods, Ningxia Zhengyuan Wuzhong Halal Food Co. Ltd, Xian Yuensun Biological Technology Co. Ltd., Alovitox, Ningxia Pure Goji Biology Technology and Medikonda.

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