Ginseng Market Size,Share,Trends Analysis Report and Forecast (2024-2031)

The global ginseng market has witnessed significant growth and transformations over the years. Consumers are increasingly using ginseng as a supplement and functional food that can provide immune modulation. Additionally, it acts as an adaptogen and helps manage stress and anxiety. Ginseng extracts have shown to have a positive impact on cardiovascular health, and the nervous system, and can even have anti-tumor effects on the human body.

Furthermore, the government is increasingly focusing on developing and expanding market growth. For instance, in May 2024, the State Administration for market regulation of China approved American ginseng, ginseng, and Ganoderma for usage in health foods, as these raw materials aid the strengthening of immunity.The ginseng-based supplements account for the largest share of the global ginseng market. Similarly, the North American region also holds the maximum share, as the demand for natural supplements is high and manufacturers of this region are also launching novel products to meet the growing demand.

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Market Dynamics

The global ginseng market is being driven by rising consumer awareness of its benefits. Ginseng has been used as an herbal medicine for centuries and is known to help reduce the risk of chronic diseases such as heart disease and high blood pressure. Additionally, it aids in maintaining stress and anxiety levels.In addition, the demand for herbal ginseng products is rising, manufacturing companies are launching innovative products. For instance, in November 2023, Danurim Pvt Ltd, a manufacturer of processed ginseng foods launched a black ginseng tea total infusion, a red ginseng product with no saponin loss.

It is made by fermenting the 5-year-old fresh ginseng using Danurim's unique technology.Growing Demand for Natural and Herbal-Based Medicinal ProductsThe demand for natural and herbal products increasing among consumers, which raising the popularity of natural ginseng-based products. Ginseng is associated with various health benefits, including its potential to boost energy, enhance cognitive function, and support the immune system. Therefore, such factors can help in contributing to the market growth.Furthermore, the trend towards ayurvedic products is expected to drive the growth of the global ginseng market. For instance, in April 2021, Immunity Gift Korea's Youguth launched fermented red ginseng with the probiotic supplement in Singapore, unveiling NPD plans, which aims to promote the sales of the market.

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Segment Analysis

The global ginseng market is segmented based on source, form, type, distribution channel, application, and region. Increasing Demand for Ginseng Supplements The supplements made of ginseng show dominance over other segments. As Ginseng is often considered an adaptogen, it helps the body adapt to stress and maintain balance, and also ginseng supplements to combat fatigue and increase energy levels. Hence such factors can help in driving the global ginseng market.Furthermore, manufacturing companies launch products to sustain and expand their market sizes. For instance, in January 2022, Noida-based startup Immunity Bloom launched its new range of food supplements made from pure Korean Ginseng which is Shield -Om Plus & Shield - Om Ultra, which are directly imported from South Korea. The two supplement variants have the quality of enhancing body immunity. Both variants are approved by FSSAI & FDA.

Competitive Landscape

The pandemic had a positive impact on the global ginseng market, during pandemic the demand for natural and plant-based products increased, and also the pandemic situation caused stress and anxiety among consumers, which has raised the sales of ginseng products as they helped reduce the stress and anxiety levels.

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