Press release
Cruelty-Free Makeup Market Report 2024: Global Industry Analysis and Forecast
Cruelty-Free Makeup
The cruelty-free makeup market size is expected to see strong growth in the next few years. It will grow to $8.37 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to expanding health-conscious consumer base, plant-based alternatives integration, global dietary shifts, diverse product applications, clean and sustainable sourcing. Major trends in the forecast period include globalization of food preferences, innovation in product formulations, innovations in dairy processing technologies, e-commerce and direct-to-consumer trends, focus on sustainable and ethical practices.
Market Overview -
Cruelty-free makeup refers to cosmetic products that have not been tested on animals. This term is often used to describe makeup items produced without subjecting animals to harm or unnecessary suffering during the development, testing, and manufacturing processes.
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Surge of Sustainability And Natural Ingredients In The Cruelty-Free Makeup Market
Rising consumer focus on sustainability and natural ingredients is expected to propel the growth of the cruelty-free makeup market. Sustainability and natural ingredients in cruelty-free makeup refer to a beauty product category that prioritizes ethical and environmentally conscious principles. The increasing consumer emphasis on sustainability and natural ingredients is steering the demand for cruelty-free makeup, as individuals seek beauty products aligned with ethical values, minimal environmental impact, and a preference for eco-conscious choices. For instance, in January 2024, according to the CBI Ministry of Foreign Affairs, a Netherlands-based government organization, demand for natural ingredients increased for cosmetics in Europe from $1.12 million (€1.03 million) in 2021 to $1.38 million (€1.27 million) in 2022. Therefore, the rise in consumer focus on sustainability and natural ingredients is driving the growth of the cruelty-free makeup market.
Competitive Landscape -
Major companies operating in the cruelty-free makeup market report are Unilever plc, L'Oreal S.A., Estée Lauder Companies Inc., Ulta Beauty Inc., bareMinerals, e.l.f. Beauty Inc., Tarte Inc., Kendo Holdings Inc., Juice Beauty, A.W. Faber-Castell Cosmetics GmbH, Axiology Beauty, theBalm Cosmetics, Milani Cosmetics, Pacifica Beauty LLC, Urban Decay Cosmetics LLC, Ere Perez Natural Cosmetics Pty Ltd., Gabriel Cosmetics Inc., Au Naturale Cosmetics, Catrice Cosmetics, blinc, Absolution Cosmetics, Clove + Hallow LLC, Lily Lolo, Elate Cosmetics, MO MI BEAUTY, Anastasia Beverly Hills, Hynt Beauty, Gressa Skin, Inika Organic, Emma Jean Cosmetics Inc.
Meeting Diverse Demands In The Cruelty-Free Makeup Market
Major companies operating in the cruelty-free makeup market aim to expand product lines and contribute a significant portion of their sales to conservation and rescue efforts for endangered animals. Expanding product lines in cruelty-free makeup refers to the process of beauty companies and brands diversifying their product offerings to cater to a wider range of customer preferences and needs. For instance, in March 2023, Colorbar Cosmetics Private Limited, an India-based cosmetics company, launched its Co-Earth line. The Co-Earth line is dedicated to clean beauty and animal welfare, with products that are derived from nature and are cruelty-free, vegan, paraben, SLS, and sulfate-free.
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Key Segments -
The cruelty-free makeup market covered in this report is segmented -
1) By Product Type: Cruelty Free Facial Makeup, Cruelty Free Eye Makeup, Cruelty Free Lip Makeup, Cruelty Free Nail Makeup
2) By Customer Orientation: Women, Unisex, Men, Kids
3) By Sales Channel: Modern Trade, Specialty Store, Salons And Spa, Departmental Stores, Convenience Stores, Online Stores
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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