openPR Logo
Press release

"Let Them Eat Cereal" Movement Embarks on Transformative 90-Day Boycott Against Kellogg's

04-02-2024 11:14 AM CET | Associations & Organizations

Press release from: Let Them Eat Cereal

Press Release
FOR IMMEDIATE RELEASE

Contact:
Let Them Eat Cereal
letthemeatcereal@protonmail.com

"Let Them Eat Cereal" Movement Embarks on Transformative 90-Day Boycott Against Kellogg's

[NEW YORK, NY, April 1, 2024] - Launching with the sunrise today, the Let Them Eat Cereal movement begins its pivotal 90-day boycott against Kellogg's, marking a bold step towards demanding fairness, transparency, and sustainability within the food industry. This initiative, ignited on TikTok in reaction to a flippant remark by Kellogg's CEO, has rapidly evolved into a formidable campaign for change, championed by spokesperson @TallGirl6234, who has been instrumental in rallying support and organizing this collective action.

The movement's immediate demands from Kellogg's include fair pricing, reduction of executive salaries with assurances of no retaliation against employees, and the adoption of food quality and safety standards on par with those in the UK. This 90-day period is a strategic choice, demonstrating the potential impact of collective consumer action and providing a window for Kellogg's to engage constructively with the campaign's demands.

"This movement isn't owned by any one individual; it's a collective surge towards meaningful change by people everywhere. For too long, we've been taken advantage of, fed lies, and financially squeezed, only to be told that the solution to our problems is an $8 box of cereal. We, the people, are done," asserts @TallGirl6234, spokesperson for the Let Them Eat Cereal movement. "After Kellogg's, we're setting our sights on Nestlé. Our sequential strategy underscores our commitment to creating lasting change across the entire food industry."

The movement, which began as a digital phenomenon, has since garnered widespread support, advocating not just for changes at Kellogg's but heralding a call to action against other major players in the food industry, with Nestlé identified as the next target for a subsequent 90-day boycott.

Powered by grassroots organization and amplified by social media, Let Them Eat Cereal represents a broad coalition of consumers, environmental advocates, and workers' rights groups, all united in their quest for a more ethical and sustainable food system.

"We encourage everyone who shares our concerns to join us in this endeavor," adds @TallGirl6234. "Your support, your voice, and your choices have the power to drive real, meaningful change. This boycott is just the beginning."

At the heart of the Let Them Eat Cereal movement lies a powerful message: this boycott is driven not by a demand on essential workers but by those among us who have the means to choose where our dollars go. It's for individuals who can afford to bypass Kellogg's products and dedicate the time to uncover the white-labeled goods that, unknowingly, funnel profits back to Kellogg's. This movement is built on the strength of informed choices, leveraging the privilege of choice to advocate for change. It's a call to action for those who can participate, to do the research, understand the broader impact of their purchases, and use their purchasing power as a tool for advocacy.

However, we recognize that not everyone is in a position to join this boycott, and that's okay. For those in food deserts, isolated towns, or communities where Kellogg's might be the only available option, the priority must always be feeding your family and ensuring their well-being. This movement is not about casting judgment or shaming those who, for any reason, cannot partake or must bow out. What we seek is a show of numbers from those who are able to contribute, to demonstrate the collective power of consumers when we stand together. Your understanding, support, and even the intent to participate are valued and understood. The Let Them Eat Cereal movement is about inclusivity and unity in the face of corporate practices that deserve scrutiny, aiming for a future where all consumers have access to fair, transparent, and sustainable food options.

Moreover, we fully acknowledge and respect the complexities of dietary needs, especially for individuals on the autism spectrum who may rely on specific "safe foods" to navigate their daily lives comfortably. Safe foods can often be products from familiar brands like Kellogg's, which provide a sense of security and routine that is paramount. This movement stands with individuals and families for whom such choices are more than preference-they're a necessity. We emphasize that our call for boycott considers the diverse needs of all community members, including those on the spectrum. Our advocacy for change within the food industry is rooted in compassion and understanding, aiming to create a more equitable environment for all, without compromising the well-being of anyone who finds solace in consistency. Everyone's journey is unique, and while we strive for widespread participation, we deeply respect the choices made by individuals and families to ensure personal comfort and stability. The Let Them Eat Cereal movement is inclusive, recognizing the importance of supportive and safe dietary options for everyone, especially for those with specific needs.

For details on how to support the Let Them Eat Cereal movement and its campaign against Kellogg's, please visit letthemeatcereal.info.

Let Them Eat Cereal
Po Box 673
Essex Fells, NJ 07021

The Let Them Eat Cereal movement emerged from a viral TikTok response to corporate insensitivity, growing into a significant consumer advocacy campaign. Led by spokesperson @TallGirl6234, the movement seeks to hold food industry giants accountable, pushing for ethical corporate behavior and advocating for a just, transparent, and sustainable food industry.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release "Let Them Eat Cereal" Movement Embarks on Transformative 90-Day Boycott Against Kellogg's here

News-ID: 3446771 • Views:

More Releases for Kellogg

Diet Drink Market Is Booming So Rapidly | Glanbia, Kellogg, PepsiCo
The Global Diet Drink Market Size is is forecast to register an annual growth rate (CAGR) of 4.4%. The latest study released on the Global Diet Drink Market by USD Analytics Market evaluates market size, trend, and forecast to 2034. The Diet Drink market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed
Breakfast Cereals Market Is Booming Worldwide | Kellogg, Migros, Nestle
A new business intelligence report released by USD Analytics Market with title "Global Breakfast Cereals Market Report 2030 " has abilities to raise as the most significant market worldwide as it has remained playing a remarkable role in establishing progressive impacts on the universal economy. The Global Breakfast Cereals Market Report offers energetic visions to conclude and study market size, market hopes, and competitive surroundings. The research is derived through
Biscuits Global Market Sales Estimated to Hit $169.07 Billion at a CAGr of 7.0% …
"The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033. Biscuits Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance. The Market Size Is Expected To Reach $169.07 billion In 2028 At A
Pretzel Market Is Booming Worldwide with Intersnack Group, Kellogg, Mars
The "Global Pretzel" intelligence report, just published by USD Analytics, covers insurers' micro-level study of important market niches, product offers, and sales channels. In order to determine market size, potential, growth trends, and competitive environment, the Global Pretzel provides dynamic views. Both primary and secondary sources of data were used to generate the research, which has both qualitative and quantitative depth. Several of the major figures the study featured Campbell
Sugar Free Food Market to See Booming Growth | Nestle, Kellogg, Mars
Advance Market Analytics published a new research publication on "Sugar Free Food Market Insights, to 2027" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Sugar Free Food market was mainly driven by the increasing R&D spending across the world. Get Free Exclusive PDF Sample
Frozen Waffles Market is Booming Across Globe | Deligout, PepsiCo, Kellogg
Frozen Waffles is the latest research study released by AMR evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The study provides information on market trends and development, drivers, capacities, technologies, and the changing investment structure of the Frozen Waffles Market. The report demonstrates the trends and technological advancement in the Frozen Waffles industry. Also, the report offers a practical outlook with detailed