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Loyalty Management Market worth $30.61 billion by 2030, growing at a CAGR of 16.22% - Exclusive Report by 360iResearch
Loyalty Management Market | 360iResearch
The Global Loyalty Management Market to grow from USD 10.68 billion in 2023 to USD 30.61 billion by 2030, at a CAGR of 16.22%.
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Loyalty management software and solutions assist businesses to create, manage, and reward customer loyalty. Loyalty management software can help automate the delivery of points or discounts, track customer activity, and offer personalized offers. The growing need to enhance customer experiences and efficiently retain existing customers is resulting in increased adoption of loyalty management solutions by businesses. Additionally, enterprises are employing loyalty management solutions to provide personalized incentives, tiered benefits, and non-financial rewards, including gamification elements to their customers to create cordial connections with their customers and foster long-term loyalty. However, data synchronization and security issues may refrain businesses from adopting loyalty management solutions. Nevertheless, the technological advancements and introduction of loyalty management mobile applications are anticipated to increase the adoption of loyalty management software and solutions by the end-use sectors.
The loyalty management market in the Americas is evolving owing to the presence of well-established businesses and significant innovations in loyalty management solutions. The growing digitalization and adoption of cutting-edge technologies across businesses in the Americas encourage implementing customer-centric solutions to enhance the customer experience and increase brand loyalty. The growing utilization of mobile applications and online portals to manage and track customer activities have influenced business organizations' use of loyalty management solutions in the APAC region. Government initiatives to increase digitalization across businesses and implementation of innovative solutions to build brand loyalty and customer base are creating immense potential for loyalty management solutions in the EMEA region. Moreover, enterprises across the globe are emphasizing developing innovative solutions to meet changing customer needs and maximize success in the dynamic business environment and are expected to encourage the adoption of loyalty management solutions by businesses worldwide.
Market Segmentation & Coverage:
This research report categorizes the Loyalty Management Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Type, market is studied across Managed and Standalone. The Managed is projected to witness significant market share during forecast period.
Based on Solution, market is studied across Business-to-Business (B2B) and Business-to-Consumer (B2C). The Business-to-Consumer (B2C) is projected to witness significant market share during forecast period.
Based on Deployment, market is studied across On-Cloud and On-Premise. The On-Premise is projected to witness significant market share during forecast period.
Based on Function, market is studied across Channel Loyalty, Customer Loyalty, and Customer Retention. The Channel Loyalty is projected to witness significant market share during forecast period.
Based on Vertical, market is studied across Automobile, Aviation, BFSI, Hospitality, Media & Entertainment, and Retail & Consumer Goods. The Retail & Consumer Goods is further studied across Convenience Stores, Specialty Stores, and Supermarkets & Hypermarkets. The BFSI is projected to witness significant market share during forecast period.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas is projected to witness significant market share during forecast period.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Loyalty Management Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Loyalty Management Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Loyalty Management Market, highlighting leading vendors and their innovative profiles. These include Aimia Inc., AiTrillion.com, Annex Cloud, Antavo Limited, Blue Ocean Contact Centers, Inc., Bond Brand Loyalty Inc., Boomerangme, Inc., Capillary Technologies, Cerillion, Comarch SA, Epsilon Data Management, LLC, Froogal Innovations Inc., IBS Software Private Limited, ICF International, Inc., International Business Machine Corporation, Kobie Marketing, Martiz Holdings Inc., Microsoft Corporation, Oracle Corporation, Preferred Patron Loyalty, LLC, Salesforce, Inc., SAP SE, SessionM by Mastercard International Incorporated, Tibco Software by Cloud Software Group, Inc., and Yotpo Ltd..
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Loyalty Management Market, by Type
7. Loyalty Management Market, by Solution
8. Loyalty Management Market, by Deployment
9. Loyalty Management Market, by Function
10. Loyalty Management Market, by Vertical
11. Americas Loyalty Management Market
12. Asia-Pacific Loyalty Management Market
13. Europe, Middle East & Africa Loyalty Management Market
14. Competitive Landscape
15. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Loyalty Management Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Loyalty Management Market?
3. What is the competitive strategic window for opportunities in the Loyalty Management Market?
4. What are the technology trends and regulatory frameworks in the Loyalty Management Market?
5. What is the market share of the leading vendors in the Loyalty Management Market?
6. What modes and strategic moves are considered suitable for entering the Loyalty Management Market?
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