InformVisitors: Now any website can send push notifications to their users

Marketers are having a hard time optimising their current re-engagement solutions. Mails get pushed into updates or promotions tab in the gmail inbox, mobile apps have frightening uninstall numbers and driving audience back to website via retargeting, other ad channels becomes costlier as the power vests in the hands of few big players like Google and Facebook. But there is a new thing on the blocks that marketers can use now for their websites. Some smart marketers have already started adopting it and have reaped amazing benefits. The technique is push notification for websites, yes you heard it right: Websites now can send in push notifications to their users.

This just got introduced in the later half of last year when the teams at Facebook and Chrome teamed up to help websites become as awesome if not more than apps. [1]
The ability has now been extended to Firefox on mobile and desktop. This changes a lot of things for marketeers as well as business owners and product managers. The ability to re-engage your users in real time across any device - laptops, mobiles and tablets is something that was never there. It helps you contextually build experiences that were never possible based on what the user does or what time is it.
This also serves as an in your face reply for certain app only moves that happened because now websites can have the same leverage and power of mobile apps and can go beyond because on websites testing anything can be much faster and you are not at appstores’ mercy. “Downloading an app requires a significant commitment from the user. An app download takes user’s data, consumes phone space and users are skeptical on how it would affect the all critical battery life. So many users want to have a similar experience on mobile web and do not want to download app. And with push notifications that experience is complete. Users can browse the website and can also opt in to get informed when there is something new or interesting.” Gaurav, the CEO at InformVisitors said. InformVisitors is a product that helps websites send delightful and relevant push notifications to their users. Its a product from Buyhatke Internet which has a leading shopping research destination, chrome extension and mobile apps that make shopping more insightful and are accessed by millions of users.

The product managers, marketers and business owners should understand the power of this offering and use it to deliver the best kind of personalisation. But building this in house is a mammoth effort. Here is where InformVisitors comes in. The easy to use solution offers the best in class personalisation to help you provide relevant notifications to the right users.
Websites can send in contextual notifications based on what the users are more interested in and what a user had shopped earlier. It can also reach out to consumers who abandoned carts by enticing them with offers to checkout.

Or update users about new content that has arrived on the blog.

All these are powerful things that can help a business owner. Websites which have adopted the solution have seen over 20% growth in their visitors in a month. And this proves to be the most cost effective way than any other re engagement channel. Its free to try out and upto 1000 subscribers. Post that it’s just 29 dollars for every 10,000 subscribers.

InformVisitors is seeing rapid traction with 100s of customers signed up for the product and they sending over half a million push notifications daily.

InformVisitors is an online push notification service which enables you to send relevant and personalised notifications to your user base.

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This release was published on openPR.