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Innovations Driving Pregnancy Testing Market Growth

03-28-2024 06:41 AM CET | Health & Medicine

Press release from: Marketdataforecast

The Pregnancy testing market size is expected to be valued at USD 1.49 Billion in 2024 and reach USD 1.91 Billion by 2029, growing at a CAGR of 5.10 % from 2024 to 2029.

Pregnancy testing is a technique used to determine whether a woman is pregnant. It usually involves checking the presence of a hormone known as human chorionic gonadotropin (hCG) in urine or blood. The placenta generates this hormone soon after a fertilized egg attaches to the uterine lining.

Global Pregnancy Testing Market Report Scope:

• Market Size (2029): USD 1.91 Billion
• Market Size (2024): USD 1.49 Billion
• CAGR (2024 to 2029): 5.10%
• Base Year: 2023
• Forecast Period: 2024 to 2029
• Segments Analysed: By Product, Test Type, Distribution Channel and Region
• Geographies Covered: North America, Europe, APAC, Latin America, and Middle East & Africa
• Key Market Players Profiled: Abbott Laboratories, Cardinal Health, Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises, are playing a dominant role in the Pregnancy testing market.

The market is experiencing steady growth due to technological advancements and the introduction of new innovative products that contribute to significant market share. The growing population across the globe, particularly teenagers/adolescents, expectant mothers, and those of advanced maternal age, are driving the growth of the pregnancy test kits market. Rapid self-contained pregnancy and fertility test kits are becoming popular because of their quick results and user-friendly features, boosting the global market expansion. According to a research study by Nabamallika Dehingia published in BMC Pregnancy and Childbirth Journal in 2020, around 16.9% of women in UP, India reported their previous pregnancies were unintended, and 445 pregnancies in Europe, and 38% in Asia were unplanned, which is rising the demand for pregnancy testing kits.

The growing infertility and gynecological problems and the increasing trend of using pregnancy kits to detect and confirm pregnancy fuels market growth. Gynecological issues can make conception challenging for women, leading them to rely on these kits more often, thereby indirectly boosting the sales of these products. Consumers increasingly embrace and value at-home pregnancy testing for its convenience and cost-effectiveness. The market for at-home testing kits or medical devices offering improved healthcare services has evolved due to increased research and development efforts in the field of personalized self-assessment kits for pregnancy tests. Most market players are heavily investing in research and development to expand their product portfolios, fueling further growth in the pregnancy test kits industry. These market participants are also implementing a range of strategic initiatives to enhance their global presence, such as introducing new products, entering into contractual agreements, pursuing mergers and acquisitions, increasing investments, developing new markets, and collaborating with other organizations that propel the global market share growth.

The possibility of false positives or negatives affects consumer confidence and hinders market expansion. Stringent regulations and approval procedures for new pregnancy testing products may impede innovation and market entry for new entrants, which limits market expansion opportunities. The affordability of pregnancy tests could be a barrier for some individuals, particularly in low-income areas, limiting market growth. The environmental impact of disposing of single-use pregnancy testing kits could be a concern for environmentally conscious consumers and regulatory bodies, which limits the adoption rate across the globe.

Browse full details of the report @

Key Insights from The Report:
• Based on Product, the line indicator test segment captured highest share of the global market in 2023.
• Based on Test Type, HCG Urine test segment dominated the market in 2023.
• Based Distribution Channel, Online Retail segment occupied the majority of the global market share in 2023.
• North America dominated the Pregnancy testing market in 2023. Europe accounted for second-highest share of the global market in 2023 and on the other hand, the Asia-Pacific region is estimated to grow at the fastest CAGR during the forecast period.
• AMD Global Pregnancy testing market, Abbott Laboratories, Cardinal Health, , Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises are dominated the Pregnancy testing market.


By Product:

Pregnancy Test Kits
• Strip Tests
• Midstream Kits
• Cassette Tests
• Digital Tests

Fertility/Ovulation Tests
• Line Indicator Tests
• Digital Tests

By Test Type:
• HCG Blood Test
• HCG Urine Test
• LH Urine Test
• FSH Urine Test

By Distribution Channel:
• Hospitals & Specialty Clinics
• Pharmacies
• Online Retail
• Others (Supermarkets and Specialty Retail)

By Region:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Browse Regional Reports:

North America Pregnancy Testing Market Research Report - Segmented By Product Type, Test Type and Country (U.S, Canada & Rest of North America) - Industry Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2023 to 2028) -

Europe Pregnancy Testing Market Research Report - Segmented By Product Type, Test Type and Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) - Industry Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2023 to 2028) -

Asia-Pacific Pregnancy Testing Market Research Report - Segmented By Product Type, Test Type and Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore & Rest of APAC) - Industry Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2023 to 2028) -

Latin America Pregnancy Testing Market Research Report - Segmented By Product Type, By Test Type, By Country (Brazil, Argentina, Chile and Rest of Latin America) - Industry Analysis, Size, Share, Growth, Trends, & Forecast (2023 to 2028) -

Middle East and Africa Pregnancy Testing Market Research Report - Segmented By Product Type, Test Type and Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA) - Industry Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast from 2023 to 2028 -

1. Introduction

1.1 Market Definition

1.2 Study Deliverables

1.3 Base Currency, Base Year and Forecast Periods

1.4 General Study Assumptions

2. Research Methodology

2.1 Introduction

2.2 Research Phases

2.2.1 Secondary Research

2.2.2 Primary Research

2.2.3 Econometric Modelling

2.2.4 Expert Validation

2.3 Analysis Design

2.4 Study Timeline

3. Overview

3.1 Executive Summary

3.2 Key Inferences

3.3 New Developments

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)

4.1 Market Drivers

4.2 Market Restraints

4.3 Key Challenges

4.4 Current Opportunities in the Market

5. Market Segmentation

5.1 By Product

5.1.1 Pregnancy Test Kits Strips/Dip Sticks & Cards Mid-Stream Cassette Digital Devices

5.1.2 Ovulation/Fertility Test Kits Line Indicator Devices Digital Devices

5.2 By Test Type

5.2.1 FSH Urine Test

5.2.2 Luteinizing Hormone (LH) Urine Test

5.2.3 Human Chorionic Gonadotropin (hCG) Hormone Blood Test

5.2.4 Human Chorionic Gonadotropin (hCG) Hormone Urine Test

6. Geographical Analysis

6.1 Introduction

6.2 Middle-East

6.3 Africa

7. Strategic Analysis

7.1 PESTLE analysis

7.1.1 Political

7.1.2 Economic

7.1.3 Social

7.1.4 Technological

7.1.5 Legal

7.1.6 Environmental

7.2 Porter's Five analysis

7.2.1 Bargaining Power of Suppliers

7.2.2 Bargaining Power of Consumers

7.2.3 Threat of New Entrants

7.2.4 Threat of Substitute Products and Services

7.2.5 Competitive Rivalry within the Industry

8. Market Leaders' Analysis

8.1 Alere Inc

8.1.1 Overview

8.1.2 Product Analysis

8.1.3 Strategic Evaluation and Operations

8.1.4 Financial analysis

8.1.5 Legal issues

8.1.6 Recent Developments

8.1.7 SWOT analysis

8.1.8 Analyst View

8.2 Quidel Corporation

8.3 Prestige Brands Holdings

8.5 bioMérieux SA

8.6 Geratherm Medical AG

8.7 Germaine Laboratories

8.8 Abbott Laboratories

8.9 Kent Pharmaceuticals

8.10 Rite-Aid

8.11 Procter & Gamble Co.

8.12 DCC Plc.

8.13 Swiss Precision Diagnostics GmbH

9. Competitive Landscape

9.1 Market share analysis

9.2 Merger and Acquisition Analysis

9.3 Agreements, collaborations and Joint Ventures

9.4 New Product Launches

10. Expert Opinions

10.1 Market Outlook

10.2 Investment Opportunities


a) List of Tables

b) List of Figures

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Market Data Forecast is a firm working in the areas of market research, business intelligence and consulting. We have rich experience in research and consulting for various business domains to cater to the needs of both individual and corporate clients.

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