Couscous Market Size, Share, Price, Growth, Report and Forecast 2024-2032

Couscous Market Outlook

According to the report by Expert Market Research (EMR), the global couscous market size is being augmented by the growth of the global pasta and couscous industry, which is projected to grow at a CAGR of 3.5% between 2024 and 2032. Aided by the increasing global inclination towards diverse and exotic cuisines, and the rising popularity of healthy, easy-to-cook food options, the market is expected to grow significantly by 2032.

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Couscous, traditionally a staple in North African cuisines, is a type of pasta made from semolina flour mixed with water. Often considered a healthy alternative to rice and pasta due to its higher protein content and lower calorie count, couscous has gained significant traction in various global cuisines. Its versatility, ease of preparation, and ability to absorb flavours make it a preferred choice for a wide range of dishes, from main courses to salads.

The surge in the couscous market demand can be attributed to several key factors. The growing consumer awareness regarding health and nutrition has led to a shift towards whole grain and fibre-rich foods, boosting the demand for whole grain couscous. Additionally, the global expansion of culinary horizons, fuelled by travel and exploration of diverse cultures, has played a crucial role in introducing couscous to new markets and demographics.

One of the primary catalysts propelling the couscous market growth is the escalating demand for convenient, quick-to-prepare food options. In today's fast-paced lifestyle, consumers are increasingly seeking out meal solutions that are both nutritious and time-efficient, leading to a significant uptick in the popularity of couscous.

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Furthermore, the global health and wellness trend is significantly influencing consumer preferences, thereby posing a positive impact on the couscous market outlook. As people become more conscious of their dietary choices, the demand for healthier alternatives to traditional staples like rice and pasta has surged. Couscous, with its higher protein and fibre content compared to white rice or pasta, has emerged as a favoured option among health-conscious consumers.

Geographically, the market exhibits significant variance. In regions such as North Africa and parts of the Middle East, couscous is deeply ingrained in the culinary culture and continues to maintain its stronghold. Meanwhile, in Western countries, particularly in Europe and North America, couscous is steadily gaining popularity as an exotic and healthy food choice. The market in these regions is driven by the growing ethnic diversity and the increasing popularity of Mediterranean diets.

Couscous Market Segmentation

The market can be divided based on thickness, distribution channel, and region.

Market Breakup by Thickness

Fine Couscous
Medium Couscous
Thick Couscous
Others

Market Breakup by Distribution Channel

Supermarkets and Hypermarkets
Independent Retailers
Convenience Stores
Speciality Stores
Online
Others

Market Breakup by Region

North America
Europe
Asia Pacific
Latin America
Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global couscous market. Some of the major players explored in the report by Expert Market Research are as follows:

US Durum Products Ltd
Ebro Foods, S.A.
Dari
Forafric Group
Others

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