Potato Chips & Crisps Market: A Bite-Sized Overview of the Industry

Potato Chips & Crisps Market Overview:

The global Potato Chips & Crisps Market is accounted to register a CAGR of 4.39% during the forecast period and is estimated to reach USD 50.1 billion by 2028.

The potato chips and crisps market is a segment of the global snack food industry. Potato chips and crisps are thin slices of potatoes that are typically deep-fried and seasoned with various flavors. They are popular snacks enjoyed by people of all ages around the world. The market for potato chips and crisps is characterized by its wide variety of flavors, packaging options, and brands, making it a competitive and dynamic industry.

Key Players:

MRFR recognizes the following companies as the key players in the global Potato Chips & Crisps Market - PepsiCo Inc. (US), Kellogg Company (US), Burts Potato Chips Ltd (UK), Calbee Inc. (Japan), Utz Quality Foods Inc. (US), Great Lakes Potato Chip Co. (US), Herr Foods Inc. (US), The Campbell Soup Company (US), and Intersnack Group GmbH & Co. KG. (Germany).

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Segmentations:

The global Potato Chips & Crisps Market has been segmented based on Type, Category, and Distribution Channel.

Based on type, the global potato chips & crisps market has been divided into flavored and plain. The flavored segment accounted for a larger market share in 2020, while plain is expected to register the higher CAGR of 4.70% during the forecast period.

By function, the global potato chips & crisps market has been segmented intoconventional and organic. The organic segment is projected to exhibit a higher CAGR of 4.48% during the forecast period.

Based on distribution channel, the global potato chips & crisps market has been segmented into store-based and non-store-based. The store-based channel is further segmented into supermarkets & hypermarkets, convenience stores, and others. The supermarkets & hypermarkets accounted for a larger market share in 2020 and are expected to register 3.98% during the forecast period.

Regional Analysis:

The global Potato Chips & Crisps Market, based on region, has been divided into North America, Europe, Asia-Pacific, andthe Rest of the World. North America is an attractive region among the manufacturers of potato chips &crisps. The region accounted for a 33.39% market share in 2020 and is projected to expand at a rate of 4.20% during the forecast period, 2021-2028. An increase in demand for ready-to-eat snacks and convenient foods due to the hectic lifestyle of the people in the region is expected to boost the growth of the North America potato chips & crisps market during the forecast period.

Asia-Pacific accounted for the second-highest market share of 28.22% in 2020 and is expected to be the most lucrative regional market for potato chips & crisps during the review period. The regional market is projected to exhibit the highest CAGR of 4.53% during the review period. The growing trend of consuming snack products such as potato chips & crisps supports the Asia-Pacific potato chips & crisps market during the forecast period. The rise in demand for packaged foods in emerging countries such as China and India further supports the Asia-Pacific potato chips and crisps market. Key manufacturers of potato chips & crisps find massive opportunities in Asia-Pacific. The manufacturers are introducing new products to capture the competitive market share in the region. The increasing massive growth of online grocery is anticipated to be one of the significant factors for the rising sales of potato chips & crisps market during the forecast period.

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Key Findings of the Study

The global Potato Chips & Crisps Market is expected to reach USD 50.1 billion by 2028, at a CAGR of 4.39% during the forecast period.
North America is an attractive region among the manufacturers of potato chips &crisps. The region accounted for a 33.39% market share in 2020 and is projected to expand at a rate of 4.20% during the forecast period, 2021-2028.
Based on type, the global potato chips & crisps market has been divided into flavored and plain. The flavored segment accounted for a larger market share in 2020, while plain is expected to register the higher CAGR of 4.70% during the forecast period.
PepsiCo Inc. (US), Kellogg Company (US), Burts Potato Chips Ltd (UK), Calbee Inc. (Japan), Utz Quality Foods Inc. (US), Great Lakes Potato Chip Co. (US), Herr Foods Inc. (US), The Campbell Soup Company (US), and Intersnack Group GmbH & Co. KG. (Germany)
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