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Automation Testing Market worth $56.32 billion by 2030, growing at a CAGR of 13.79% - Exclusive Report by 360iResearch
Automation Testing Market | 360iResearch
The Global Automation Testing Market to grow from USD 22.80 billion in 2023 to USD 56.32 billion by 2030, at a CAGR of 13.79%.
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Automation testing is utilizing software tools to execute a pre-scripted sequence of tests on a software application to identify any defects or issues before it is released into the market. Ongoing rapid developments in artificial intelligence and machine learning are enhancing the capabilities of automation tests. As consumers demand higher quality and more reliable software products, companies are more inclined towards adopting automation testing. The growing adoption of Agile and DevOps practices among organizations encourages the integration of automation testing into the development process. However, the initial setup cost for automation testing can be high, especially for small and medium-sized enterprises (SMEs), limiting the market scope. The frequent updates in software applications necessitate regular updates in test scripts, adding to the maintenance challenge. Moreover, the expanding IoT landscape and mobile platforms offer new avenues for automation testing services, emphasizing the need for cross-platform testing tools. The implementation of machine learning and artificial intelligence to explore the development of self-healing test scripts and predictive analysis are expected to create new opportunities for market growth.
In the Americas region, the United States and Canada witness the robust demand for automation testing due to the high adoption rate of agile methodologies and DevOps practices among IT companies. Investments in AI and machine learning are fueling innovations in test automation in the Americas region. Recent patents reveal a trend towards leveraging AI for more predictive and adaptive test automation frameworks, contributing to the market growth in the Americas region. The European Union shows a keen interest in adopting GDPR-compliant automation testing solutions, with a significant emphasis on data privacy and security. EU's R&D initiatives are heavily focused on developing automation testing frameworks that contribute to the market expansion in the EMEA region. The surge in e-commerce and fintech startups across EU countries has also propelled the demand for automation testing services that offer robust security testing. The MEA region is witnessing a gradual increase in the adoption of automation testing, driven by digital transformation initiatives in countries such as the UAE, Saudi Arabia, and South Africa. APAC is emerging as a dynamic hub for automation testing due to its fast-growing tech industry, especially in China, Japan, and India. The investment in digital infrastructure, along with government initiatives in smart manufacturing, e-governance, and digital banking, is pushing the demand for automation testing in the APAC region.
Market Segmentation & Coverage:
This research report categorizes the Automation Testing Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Testing Type, market is studied across Dynamic Testing and Static Testing. The Dynamic Testing is further studied across Functional Testing and Non-Functional Testing. The Non-Functional Testing is further studied across API Testing, Compatibility Testing, Compliance Testing, Performance Testing, Security Testing, and Usability Testing. The Dynamic Testing is projected to witness significant market share during forecast period.
Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises. The Small & Medium-Sized Enterprises is projected to witness significant market share during forecast period.
Based on Vertical, market is studied across Automotive, Banking, Financial Services, and Insurance, Defense & Aerospace, Energy & Utilities, Healthcare & Life Sciences, Logistics & Transportation, Manufacturing, Media & Entertainment, Retail, and Telecom & IT. The Manufacturing is projected to witness significant market share during forecast period.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 37.88% in 2023, followed by Europe, Middle East & Africa.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Automation Testing Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Automation Testing Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Automation Testing Market, highlighting leading vendors and their innovative profiles. These include Aspire Systems, Broadcom Inc., Capgemini SE, Cigniti Technologies, Codoid, iBeta, LLC, Idera, Inc., Indium Software, International Business Machines Corporation, Keysight technologies, Micro Focus International PLC, Microsoft Corporation, Mindful QA LLC, Oxagile LLC, Parasoft, Perforce Software, Inc., QA Mentor Inc., QAlified, Ranorex by Idera, Inc., Sauce Labs Inc., ScienceSoft USA Corporation, SIA TestDevLab, SmartBear Software, TestMatick Ltd., and Tricentis.
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Automation Testing Market, by Testing Type
7. Automation Testing Market, by Organization Size
8. Automation Testing Market, by Vertical
9. Americas Automation Testing Market
10. Asia-Pacific Automation Testing Market
11. Europe, Middle East & Africa Automation Testing Market
12. Competitive Landscape
13. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Automation Testing Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Automation Testing Market?
3. What is the competitive strategic window for opportunities in the Automation Testing Market?
4. What are the technology trends and regulatory frameworks in the Automation Testing Market?
5. What is the market share of the leading vendors in the Automation Testing Market?
6. What modes and strategic moves are considered suitable for entering the Automation Testing Market?
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About 360iResearch
360iResearch is a market research and business consulting company headquartered in India, with clients and focus markets spanning the globe.
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