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Event Management as a Service Market worth $9.44 billion by 2030, growing at a CAGR of 9.87% - Exclusive Report by 360iResearch
The "Event Management as a Service Market by Service Type (Attendees Management & Engagement, Communication & Logistics, Event Catering), Organization Size (Large Enterprises, Small & Medium Enterprises), Event Type, End-use - Global Forecast 2024-2030" report has been added to 360iResearch.com's offering.The Global Event Management as a Service Market to grow from USD 4.88 billion in 2023 to USD 9.44 billion by 2030, at a CAGR of 9.87%.
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Event Management as a Service (EMaaS) includes the provision of a comprehensive suite of event-related services through a cloud-hosted platform, enabling clients to plan, execute, and analyze events effectively. EMaaS includes event registration, ticketing, logistics management, analytics, and marketing tools delivered on-demand to businesses and event organizers. EMaaS solutions are designed for various stakeholders in the event management ecosystem, including corporate event planners, marketing agencies, non-profit organizations, government bodies, and independent event coordinators. These services are tailored to meet the needs of both virtual and physical events, providing the flexibility to handle end-to-end event management tasks efficiently. Rising demand for streamlined event planning and management processes due to the global expansion of the corporate sector is driving the growth of the Event Management as a Service market. Additionally, the increasing popularity of virtual and hybrid events, accelerated by global health concerns, has propelled the demand for remote event management solutions. Integration with social media and marketing automation tools also promotes market expansion. Concerns over data security and privacy and the rising reliance on internet connectivity impede the growth of the market. Technological advancements in analytics and artificial intelligence (AI) for predictive analysis, personalized event experiences, and enhanced customer engagement strategies are expected to create opportunities for market growth.
The Americas region demonstrates significant traction in the Event Management as a Service market due to its massive entertainment industry and corporate event culture, which has customers with high demands for personalized and innovative event solutions. Trends show increasing utilization of technology, including Virtual Reality (VR) and Augmented Reality (AR) to enhance event experiences. The EU region showcases a diverse event management landscape, adapting to the cultural dynamics across different countries. A rich history in arts and music festivals, coupled with strong business conference traditions, underscores the need for sophisticated event management solutions. GDPR and data protection laws also influence service operations, emphasizing privacy in customer relations and digital event platforms. The Middle East shows an inclination towards luxury and large-scale events with significant investments in infrastructure development, especially in the UAE and Saudi Arabia. The region is also pivoting towards digital transformation, augmenting traditional event management practices. The Asia Pacific region, with its booming economies, features a rich tapestry of customer purchasing behavior within the event management realm. China's market is defined by rapid digitalization and integration of e-commerce, whereas Japan prioritizes meticulous organization and innovative technological utilization in events, aligning with its broader cultural penchant for precision and technology.
Market Segmentation & Coverage:
This research report categorizes the Event Management as a Service Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Service Type, market is studied across Attendees Management & Engagement, Communication & Logistics, Event Catering, Location Rental, and Virtual/Hybrid Event Enabler. The Virtual/Hybrid Event Enabler is projected to witness significant market share during forecast period.
Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises. The Large Enterprises is projected to witness significant market share during forecast period.
Based on Event Type, market is studied across Association Events, Corporate Events, and Non-Profit Events. The Non-Profit Events is projected to witness significant market share during forecast period.
Based on End-use, market is studied across Corporate, Education, Entertainment, and Sports. The Education is projected to witness significant market share during forecast period.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 40.25% in 2023, followed by Europe, Middle East & Africa.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Event Management as a Service Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Event Management as a Service Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Event Management as a Service Market, highlighting leading vendors and their innovative profiles. These include Attendify, Inc., Aventri, Inc., Bizzabo, Inc., Boomset, Inc., Certain, Inc., Cvent OnArrival, Inc., Cvent Social Tables, Inc., Cvent, Inc., DoubleDutch, Inc., Eventbrite, Inc., Eventcube, Ltd., EventsAIR Pty Ltd., Eventzilla, Inc., GEVME, Inc., InEvent, Inc., International Business Machines Corporation, MeetingPlay, LLC, Picatic, Inc., RegFox, LLC, Social Tables, Inc., Ticket Tailor, Ltd., Whova, Inc., XING Events GmbH, and Zoho Backstage, Inc..
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Event Management as a Service Market, by Service Type
7. Event Management as a Service Market, by Organization Size
8. Event Management as a Service Market, by Event Type
9. Event Management as a Service Market, by End-use
10. Americas Event Management as a Service Market
11. Asia-Pacific Event Management as a Service Market
12. Europe, Middle East & Africa Event Management as a Service Market
13. Competitive Landscape
14. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Event Management as a Service Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Event Management as a Service Market?
3. What is the competitive strategic window for opportunities in the Event Management as a Service Market?
4. What are the technology trends and regulatory frameworks in the Event Management as a Service Market?
5. What is the market share of the leading vendors in the Event Management as a Service Market?
6. What modes and strategic moves are considered suitable for entering the Event Management as a Service Market?
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