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Fresh Cranberries Market worth $102.74 billion by 2030, growing at a CAGR of 4.38% - Exclusive Report by 360iResearch
Fresh Cranberries Market | 360iResearch
The Global Fresh Cranberries Market to grow from USD 76.09 billion in 2023 to USD 102.74 billion by 2030, at a CAGR of 4.38%.
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Fresh cranberries, a vibrant and tart fruit, are small, round, and typically bright red or dark red in color. Harvested mainly from evergreen dwarf shrubs or trailing vines in the genus Vaccinium, these berries are notable for their unique, sharp taste from the fruit's high citric and benzoic acid concentration. Fresh cranberries are distinguished from their processed counterparts by their firm texture and are often harvested in water-filled bogs or marshes through a process known as wet harvesting. Predominantly grown in regions with cooler climates in the Northern Hemisphere, they are a staple in culinary uses worldwide, celebrated for their versatility in sweet and savory dishes and their numerous health benefits encompassing rich antioxidant properties and vitamin content. The growth of the fresh cranberries market is driven by the growing consumer interest in fresh cranberries owing to health benefits, sustainability, and ethical farming practices that promote fresh food consumption. However, lower shelf life and risk of damage during transportation can hinder the growth of the fresh cranberries market. Growing investments in sustainable farming practices offer remunerative growth opportunities for the expanding fresh cranberries market.
The Americas, particularly the United States and Canada, are pivotal in the fresh cranberries market, driven by high consumption rates and extensive cranberry farming practices. The region benefits from advanced agricultural technologies, substantial investment in cranberry research, and a well-established market infrastructure that facilitates the efficient distribution and marketing of fresh cranberries. Consumer demand in the Americas is characterized by an increasing awareness regarding health benefits associated with cranberry consumption, including urinary tract health and high antioxidant content, which continues to drive fresh cranberries market growth. The Asia-Pacific region is witnessing a burgeoning growth in the fresh cranberries market, primarily driven by the increasing health consciousness among consumers and the growing popularity of Western diets. Countries such as Japan and China show a growing appetite for fresh cranberries for direct consumption and as an ingredient in various food products. The expansion of distribution channels, including online retail platforms and the entry of international players, has made fresh cranberries more accessible to consumers in the Asia-Pacific region. The EMEA region presents a diverse market for fresh cranberries, with various levels of consumption and production. Countries such as Poland and Belarus contribute substantially to fresh cranberry production in Europe, and Germany, the UK, and France showcase high consumption rates. The growing consumer preference for healthy, nutritious produce and the incorporation of cranberries into different culinary traditions support the cranberries market's expansion. In the Middle East and Africa, the fresh cranberries market showcases growth potential owing to increased urbanization, changing lifestyles, and retail infrastructure expansion are expected to drive demand for fresh cranberries in these areas.
Market Segmentation & Coverage:
This research report categorizes the Fresh Cranberries Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Type, market is studied across American, European, Highbush, and Mountain. The Highbush is projected to witness significant market share during forecast period.
Based on Distribution Channel, market is studied across Convenience Stores, Independent Retailers, Online Sales, and Supermarkets/Hypermarkets. The Online Sales is projected to witness significant market share during forecast period.
Based on Application, market is studied across Food & Beverages and Pharmaceutical. The Pharmaceutical is projected to witness significant market share during forecast period.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 39.33% in 2023, followed by Europe, Middle East & Africa.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Fresh Cranberries Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Fresh Cranberries Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Fresh Cranberries Market, highlighting leading vendors and their innovative profiles. These include Alnavit, August Töpfer & Co. (GmbH & Co.) KG, Bösch Boden Spies, Decas Cranberry Products Inc., dennree, Dole PLC, Habelman Bros. Company, Honestly Cranberry, Kiril Mischeff Group, Muskoka Lakes Farm & Winery, Ocean Spray Cranberries, Inc., Patience Fruit & Co, Pico Lebensmittel AG, Relianz Foods PTY LTD, Stahlbush Island Farms, Upper Canada Cranberries, Uren Food Group Limited, US Cranberries, Welch Foods Inc., and Wetherby Cranberry Company.
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Fresh Cranberries Market, by Type
7. Fresh Cranberries Market, by Distribution Channel
8. Fresh Cranberries Market, by Application
9. Americas Fresh Cranberries Market
10. Asia-Pacific Fresh Cranberries Market
11. Europe, Middle East & Africa Fresh Cranberries Market
12. Competitive Landscape
13. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Fresh Cranberries Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Fresh Cranberries Market?
3. What is the competitive strategic window for opportunities in the Fresh Cranberries Market?
4. What are the technology trends and regulatory frameworks in the Fresh Cranberries Market?
5. What is the market share of the leading vendors in the Fresh Cranberries Market?
6. What modes and strategic moves are considered suitable for entering the Fresh Cranberries Market?
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sales@360iresearch.com
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About 360iResearch
360iResearch is a market research and business consulting company headquartered in India, with clients and focus markets spanning the globe.
We are a dynamic, nimble company that believes in carving ambitious, purposeful goals and achieving them with the backing of our greatest asset - our people.
Quick on our feet, we have our ear to the ground when it comes to market intelligence and volatility. Our market intelligence is diligent, real-time and tailored to your needs, and arms you with all the insight that empowers strategic decision-making.
Our clientele encompasses about 80% of the Fortune Global 500, and leading consulting and research companies and academic institutions that rely on our expertise in compiling data in niche markets. Our meta-insights are intelligent, impactful and infinite, and translate into actionable data that support your quest for enhanced profitability, tapping into niche markets, and exploring new revenue opportunities.
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