App Analytics Market growing at a CAGR of 19.5% from 2018 to 2025 | Mixpanel, Localytics, App Annie, Appdynamics

According to the report published by Allied Market Research, the global app analytics market was pegged at $920 million in 2017, and is anticipated to reach $3.79 billion by 2025, registering a CAGR of 19.5% from 2018 to 2025. The report provides an in-depth analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive scenario, and varying market trends.

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App analytics software gathers and presents vast volumes of data produced by businesses. It also collects data from various origins, a crucial function given that many apps are not confined to a single location. Their data frequently spans across operating systems, devices, networks, and servers. The popularity of app analytics software is on the rise among companies utilizing a unified dashboard for monitoring their app-related data.

Surge in the trend of using mobile-based advertising by enterprises and growing penetration of smartphones and other smart devices fuel the growth of the global app analytics market. On the other hand, increasing inclination toward personalized and customer-focused marketing have supplemented the growth yet more.

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On the other hand, availability of open-source alternatives and concerns about data privacy in mobile apps impede the growth to some extent. Nevertheless, rise in focus on higher ROI and emergence of bring-your-own-device (BYOD) and bring-your-own-apps (BYOA) trend are projected to pave the way for numerous opportunities in the industry.

The mobile app analytics segment is expected to grow at the highest CAGR during the forecast period owing to growth in adoption of mobile app analytics solutions to offer effective mobile marketing campaigns and increase in the return on investment (ROI)

In 2017, the gaming industry was the highest contributor to the global app analytics market and is projected to remain dominant during the forecast period. However, the retail & e-commerce industry is expected to witness highest growth, as the adoption of app analytics solutions and services is increasing at a rapid pace due to massive usage of shopping apps.

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Based on type, the mobile app analytics segment accounted for nearly three-fourths of the total market share in 2017, and is expected to lead the trail by 2025. The same segment is also expected to manifest the fastest CAGR of 20.7% throughout the forecast period,

Based on component, the software segment dominated the global app analytics market in 2017 and is expected to continue this trend during the forecast period owing to growth in demand for app analytics software among organizations to improve the revenue of their apps. Also, app analytics software enables organizations to track information related to app performance, and user behavior, which helps them track the number of mobile app downloads, trace the locations of users, and calculate the amount of time spent by users on apps.

Based on geography, North America held the major share in 2017, generating more than two-fifths of the global market. Simultaneously, the market across the Asia-Pacific region would garner the fastest CAGR of 24.1% by 2025. The other two provinces studied in the report include Europe and LAMEA.

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The key market players analyzed in the global app analytics market report include Appsee, IBM Corporation, Adobe, Countly, Mixpanel, Appdynamics, Clevertap, App Annie, Localytics, and Appsflyer. These market players have embraced several strategies including partnership, expansion, collaboration, joint ventures, and others to prove their flair in the industry.

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Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

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