Nutritional Bars Market Competitive And Growth Analysis 2024 - Major Players, High Growth Strategies And Opportunities | Mars Incorporated, Abbott Laboratories, Mondelez International Inc., Natural Balance Foods Ltd

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The Business Research Company offers in-depth market insights through Nutritional Bars Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.

Market Size And Growth Forecast:
The nutritional bars market size has grown strongly in recent years. It will grow from $6.79 billion in 2023 to $7.26 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to health and fitness boom, rising awareness of healthy eating, busy lifestyles, marketing and branding strategies, variety of flavors and ingredients.

The nutritional bars market size is expected to see strong growth in the next few years. It will grow to $9.21 billion in 2028 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to customization and personalization, e-commerce growth, plant-based and clean label trends, functional ingredients and health claims. Major trends in the forecast period include texture and mouthfeel enhancement, customization and personalization, sustainable packaging initiatives, nutritional bars for specific lifestyles.

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Market Segmentation:
The nutritional bars market covered in this report is segmented -

1) By Product Type: Protein Bars, Energy Bars, Meal Replacement Bars, Snack Bars, Other Products
2) By Flavors: Chocolate, Fruits, Peanut Butter, Savory, Spices, Other Flavors
3) By Category: Conventional, Gluten-Free
4) By End-User: Adults, Children

Major Driver - Growing Appetite For Nutrient Rich Foods Fuels Nutritional Bar Market Expansion
Rising demand for healthy and nutritious food products is expected to propel the growth of the nutritional bar market going forward. Healthy and nutritious food products refer to foods that provide essential nutrients, promote overall health, and support the body's optimal functioning. Nutritional bars are often used as a healthy and nutritious food option. They are typically made with whole, natural ingredients that are good for health. It provides a good source of nutrients, has a high fiber content, and has limited added sugars. For instance, in May 2022, according to the International Probiotics Association, a US-based non-profit organization for probiotics, global probiotic consumption increased from $448 billion in 2019 to $476 billion in 2021. Therefore, the rising demand for healthy and nutritious food products is driving the growth of the nutritional bar market.

Competitive Landscape:
Major companies operating in the nutritional bars market report are Mars Incorporated, Abbott Laboratories, Mondelez International Inc., Natural Balance Foods Ltd., General Mills Inc., Kellogg Company, Glanbia plc, Quaker Oats Company, Simply Good Foods Company, SunOpta Inc, Clif Bar & Company, Kind LLC, PowerBar, RX Kids, Quest Nutrition, Premier Nutrition Inc., Grenade, Pure Protein, Bobo's, Atkins Nutritionals Inc., The Nature's Bounty Co., Kashi Company, RXBAR, Lärabar, NutreeLife, Perfect Bar LLC, Nature Valley, Thunderbird Real Food Bars, Oatmega, Zing Bars, ZonePerfect.

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Top Trend - Market Leaders Embrace Product Innovation In Nutritional Bars
Product innovation is a key trend gaining popularity in the nutritional bar market. The major companies operating in the nutritional bar market are developing innovative products to sustain their position in the market. For Instance, in June 2022, Nourish Organic Foods Pvt. Ltd., an India-based manufacturer and seller of organic food products, launched its Nutrition Bars 2.0 with refurbished packaging. The innovative nutritional bars are made with all-natural ingredients and are a good protein, fiber, and vitamin source. They are also gluten-free, lactose-free, and vegan. This new nutrition bar 2.0 is available in six flavors. Additionally, it is made with all-natural ingredients, is gluten-free, lactose-free, and vegan, is high in protein, fiber, and vitamins, is convenient to eat, and has a slimmer and taller shape for easy portability. Moreover, these new bars are shaped slimmer and taller to easily fit into pockets, purses, and travel bags, making them an easy snack for long travels.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Nutritional Bars Market Characteristics
3. Nutritional Bars Market Trends And Strategies
4. Nutritional Bars Market - Macro Economic Scenario
5. Nutritional Bars Market Size And Growth
…..
27. Nutritional Bars Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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