Social Media Analytics Market worth $29.74 billion by 2030, growing at a CAGR of 21.60% - Exclusive Report by 360iResearch

The "Social Media Analytics Market by Offering (Services, Software), Type (Descriptive Analytics, Diagnostics Analytics, Predictive Analytics), Application, Business Function, Industry - Global Forecast 2024-2030" report has been added to 360iResearch.com's offering.

The Global Social Media Analytics Market to grow from USD 7.56 billion in 2023 to USD 29.74 billion by 2030, at a CAGR of 21.60%.

Request a Free Sample Report @ https://www.360iresearch.com/library/intelligence/social-media-analytics?utm_source=openpr&utm_medium=referral&utm_campaign=sample

The social media analytics market consists of services and solutions that offer insights into consumer behavior, preferences, and trends by evaluating activities across various social media platforms. This market encompasses a range of tools and technologies designed to collect, monitor, analyze, and interpret large volumes of unstructured data generated from social media interactions. Applications of social media analytics span various industries, such as marketing, sales, customer service, and public relations. Key end-users include businesses, government agencies, and organizations keen on understanding social sentiment, improving customer engagement, and developing targeted marketing strategies. The social media analytics market is expanding owing to the increasing number of social media users worldwide, the rising focus on customer engagement through social media, and exponential expenditure on analytics with a focus on competitive intelligence. However, the adoption of social media analytics is hindered by concerns regarding data privacy, quality, and accuracy, lack of skilled professionals, lack of consistency in metrics across networks, and difficulties in aggregating data across social properties. On the other hand, the rising adoption of sentiment analysis for social media analytics, integration of social media analytics with CRM and ERP business systems, and increasing need for real-time analytics for immediate decision-making and crisis management presents growth prospects for the social media analytics market in the coming years.

In the United States, social media plays a pivotal role in customer engagement, with extensive use of analytics to tailor marketing strategies. The region is characterized by high investment in technological advancements and a notable desire for personalized customer experiences. Canada shows robust social media usage with a trend towards ethical use of data, reflecting a demand for transparent and responsible analytics practices while harnessing social media insights for customer behavior analysis. South America is experiencing moderate yet steady growth, fueled by the increasing internet penetration and the rising popularity of social networks among its population. Europe's market for social media analytics is expanding due to stringent data protection laws, including GDPR, which fuel the need for compliant analytics tools. There is an increased demand for advanced analytical solutions that can provide deep insights into consumer data while respecting privacy regulations. The region exhibits a growing trend of integrating social media analytics with CRM and marketing automation tools. Social media analytics in the Middle East is growing, with an increasing focus on mobile-first strategies due to high smartphone penetration. The adoption of social media analytics in Africa varies widely by region, but overall, there is an increasing trend of mobile usage for social and commercial engagement. APAC's social media analytics market is experiencing rapid growth, outpacing other regions, primarily driven by countries including China, India, and Japan. The proliferation of social media users and advancements in technology infrastructure are significant growth factors. China's social media landscape is unique due to its distinct platforms and regulatory environment. In Japan, social media analytics is advanced, focusing on customer service and reputation management. Japanese consumers value brand loyalty, driving businesses to invest in analytics that manage and improve customer relationships. India presents a rapidly growing social media market with a vast user base.

Market Segmentation & Coverage:

This research report categorizes the Social Media Analytics Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Offering, market is studied across Services and Software. The Services is further studied across Managed Services and Professional Services. The Professional Services is further studied across Consulting Services, Deployment & Integration, and Support & Maintenance. The Software is further studied across Social Listening & Monitoring, Social Media Advertising Software, Social Media Management Software, and Social Media Marketing. The Services is projected to witness significant market share during forecast period.

Based on Type, market is studied across Descriptive Analytics, Diagnostics Analytics, Predictive Analytics, and Prescriptive Analytics. The Predictive Analytics is projected to witness significant market share during forecast period.

Based on Application, market is studied across Competitor Benchmarking, Customer Behavioural Analysis, Customer Segmentation & Targeting, Marketing Management, and Multichannel Campaign Management. The Multichannel Campaign Management is projected to witness significant market share during forecast period.

Based on Business Function, market is studied across Customer Service, Finance, Human Resources, Marketing, Operation, and Sales & Lead Generation. The Sales & Lead Generation is projected to witness significant market share during forecast period.

Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. The Travel & Hospitality is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.41% in 2023, followed by Europe, Middle East & Africa.

Inquire Before Buying @ https://www.360iresearch.com/library/intelligence/social-media-analytics?utm_source=openpr&utm_medium=referral&utm_campaign=inquire

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Social Media Analytics Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in the Social Media Analytics Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

Key Company Profiles:

The report delves into recent significant developments in the Social Media Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Agorapulse SAS, Awario, Brand24 Global Inc., Buffer, Inc., Cision US, Inc., Datapine by RIB Software GmbH, Emplifi, Inc., GoodData Corporation, Hootsuite Inc., HubSpot, Inc., International Business Machines Corp., Intuit Inc., Keyhole, Khoros, LLC, Mavsocial, Meltwater, NetBase Solutions, Inc., Oktopost Technologies, Inc., Onclusive, Inc., Prudence Analytics And Software Solutions Pvt. Ltd., Qualtrics, LLC, Salesforce, Inc., SAS Institute Inc., Semrush Inc., Sendible Ltd., SocialPilot Technologies Inc., Sotrender, Sprout Social, Inc., and Talkwalker Inc..

Key Topics Covered:

1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Social Media Analytics Market, by Offering
7. Social Media Analytics Market, by Type
8. Social Media Analytics Market, by Application
9. Social Media Analytics Market, by Business Function
10. Social Media Analytics Market, by Industry
11. Americas Social Media Analytics Market
12. Asia-Pacific Social Media Analytics Market
13. Europe, Middle East & Africa Social Media Analytics Market
14. Competitive Landscape
15. Competitive Portfolio

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the Social Media Analytics Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Social Media Analytics Market?
3. What is the competitive strategic window for opportunities in the Social Media Analytics Market?
4. What are the technology trends and regulatory frameworks in the Social Media Analytics Market?
5. What is the market share of the leading vendors in the Social Media Analytics Market?
6. What modes and strategic moves are considered suitable for entering the Social Media Analytics Market?

Read More @ https://www.360iresearch.com/library/intelligence/social-media-analytics?utm_source=openpr&utm_medium=referral&utm_campaign=analyst

Contact 360iResearch

Mr. Ketan Rohom
Sales & Marketing,
Office No. 519, Nyati Empress,
Opposite Phoenix Market City,
Vimannagar, Pune, Maharashtra,
India - 411014.
sales@360iresearch.com
+1-530-264-8485
+91-922-607-7550

About 360iResearch

360iResearch is a market research and business consulting company headquartered in India, with clients and focus markets spanning the globe.

We are a dynamic, nimble company that believes in carving ambitious, purposeful goals and achieving them with the backing of our greatest asset - our people.

Quick on our feet, we have our ear to the ground when it comes to market intelligence and volatility. Our market intelligence is diligent, real-time and tailored to your needs, and arms you with all the insight that empowers strategic decision-making.

Our clientele encompasses about 80% of the Fortune Global 500, and leading consulting and research companies and academic institutions that rely on our expertise in compiling data in niche markets. Our meta-insights are intelligent, impactful and infinite, and translate into actionable data that support your quest for enhanced profitability, tapping into niche markets, and exploring new revenue opportunities.

This release was published on openPR.