Rash guard Market to Reach $12.7 Value Cross by 2030 | Top Players such as - Roxy, Puma SE, Sportstar Athletics

The global Rash Guard Market Size was valued at $9.1 billion in 2021, and is projected to reach $12.7 billion by 2031, growing at a CAGR of 3.4% from 2022 to 2031. Rash guard Market The study presents an impending revenue forecast of the industry for the next few years coupled with imminent market trends and opportunities. Moreover, the study also doles out different logical tables and graphs to identify the complexities of the market.

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As compared to two decades ago, the number of brands offering apparels to this day, has improved significantly. Approximately, 30% of the female population purchases a different size clothing item. Manufacturers have started to realize the potential buyers in this sector and consequently, the number of players entering the market has been growing. With a plethora of options for consumers available lately, the spending is also anticipated to propel and hence, create lucrative opportunities for brands catering to this segment. Brands such as Forever 21, Calvin Klein, H&M, Nike, ASOS, Mango, New Look, and others have already established their presence in the apparel industry. With the rise in consumer spending and surge in obese population, more clothing brands are rapidly marking their presence in the market. Hence, this factor is anticipated to create a positive impact and drive the growth of the rash guard market.

Activewears are designed to enhance the performance of customers, especially fitness & sports enthusiasts. Enhanced breathability of fabric, wicking function, bi-stretch ability, enhanced grip, and others are some of the major factors boosting the performance of users, which make activewear superior than other substitutes. On the other hand, anti-bacterial fabrics used in activewear reduces body odor and prevents degradation of activewear color. Thermal insulation is another major advantage of activewear. Despite the use of lightweight and thin fabric, thermal activewear are helpful in maintaining the body temperature in unfavorable weather situations. Anti-static, quick-drying, and elasticity of fabric are some of the miscellaneous advantages of activewear, which increase ease-of-care and maintenance of this clothing.

Fitness enthusiasts show high propensity to pay premium prices for fitness-related products, which are necessary to achieve their fitness goals. Fitness has become one of the major part of daily routine of a substantial number of consumers. Increasing participation in sports and fitness activities has led to a more comprehensive approach of customers towards fitness and sports-related products. On the other hand, the female apparel segment is highly fragmented. Fashionable activewear has witnessed surge in demand, due increase in adoption for apparel from female consumers. In addition, shift in female physical activity participation is one of the major factors driving the demand for activewear and rash guard.

Athleisure is a clothing type that is a cross over between activewear and leisure wear. Improvements in fashion and materials of such cloths have significantly increased its popularity globally. Increasing adoption of athleisure clothing as an office wear has positively impacted the growth of the overall market.

Further, numerous advantages of athleisure clothing, such as protection from adverse weather, wicking & breathability, thermal insulation, lightweight, and ease of washing & care have helped the market to gain popularity and traction among young consumers. On the other hand, fashionable designs and customization options in athleisure activewear supplement the rash guard market growth.

The high price and remarkable popularity of activewear brands have led to the advent of counterfeit activewear brands. Counterfeit brands are generally prevalent in developing economies where customers are highly price sensitive. This factor restricts the sales of the existing original activewear brands in these regions.

Counterfeit brands are generally of low quality, and often lead to inconvenience & safety issues to customers, subsequently developing negative perceptions among customers. Online distribution channel is one of the major platforms, where transaction of counterfeited brands is easily camouflaged. Thus, proliferation of the counterfeited industry is anticipated to hamper the growth of the rash guard market. In February 2018, Lululemon Athletica, one of the key women activewear brands, has filed a lawsuit against a suspected online retail store of overseas for supporting the trade of counterfeit brands.

The key players in the rash guard market has been taking innovative steps for the promotion of products, which in turn propels the market penetration rate across various regions. Motivational advertisements, running promotional campaigns, sponsoring sport events & competitions, and sponsoring of athletes' apparels among others are some of the key strategies that boost sales of rash guard products. More importantly, representation of products by prominent athlete and celebrities is anticipated to provide lucrative Rash Guard Market Growth opportunities.

Further, the activewear advertisement and promotion paradigm is shifting from television and other traditional methods to social media and online advertising owing to extensive user base of social media. Social media advertising is anticipated to create rapid product awareness and boost sales. Some of the prevalent campaigns undertaken by the key market players are Nike's Da Ding campaign, Adidas's Calling All Creators campaign, and Under Armour's We Will campaign.

According to the rash guard market analysis, the market is segmented on the basis of type, application, end user, price point, distribution channel, and region. By type, the market is classified into t-shirt, shirts, and shorts. On the basis of application, it is bifurcated into swimming, running, diving, and surfing. According to end user, it is segregated into men and women. By price point, the market is segmented into mass and premium. Online and offline channel are the distribution channel considered in the scope. Region-wise, the report is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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Rash guard Key Players
Roxy, Puma SE, Sportstar Athletics, Quicksilver, O' Neill, Asos PLC, Adidas AG, Ralp Lauren Corporation, Skechers U.S.A Inc, Nike Inc, Gap Inc, Wildcraft, Coloumbia Sportswear, Cranbarry Inc, TYR Sport Inc, Dick's Sporting good Inc, Hennes and Mauritz AB, Under Armour Inc.

The Plant-based Baby Care Products report is analyzed across Type, Application, End-Use

Type
✤T Shirt
✤Shirt
✤Shorts

Application
✤Swimming
✤Running
✤Diving
✤Surfing

End User
✤Men
✤Women

Price Point
✤Mass
✤Premium

Distribution Channel
✤Online
✤Offline

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