Discount events and experiences market reveals opportunities with a projected value of USD $202.6 billion and a Compound Annual Growth Rate (CAGR) of 7.6%.

The rising penetration of internet, social media, and e-commerce is favoring democratization of information among the global consumers, which is expected to have a significant influence on the growth of the global discount events and experiences market in the foreseeable future According to a new report published by Allied Market Research, titled, "Discount Events And Experiences Market," The discount events and experiences market size was valued at $77.4 billion in 2021, and is estimated to reach $202.6 billion by 2031, growing at a CAGR of 7.6% from 2022 to 2031.

Various companies such as Groupon, Inc., Eventbrite, Zoutons, GrabOn, Virgin Experience Days, Activity Superstore, Buyagift, and Red Letter Days are engaged in providing different types of experiences to the consumers, such as luxurious car driving, sporting and musical events, art and crafts, dinning in exotic restaurants, and luxury spas at a very convenient and discounted pricing. The surging desire among consumers to indulge in various experiences according to their interests and easy availability of these services through the various online ticketing platforms are major factors significantly driving the growth of the global discount events and experiences market.

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The rise in adoption of digital technologies and increasing penetration of internet is expected to play a crucial role in the growth of the discount events and experiences market in the near future. According to the International Telecommunication Union (ITU), around 4.9 billion people had access to the internet at the end of 2021, globally. Majority of the internet users had access to the internet through their smartphones and this number is expected to surge significantly. The proliferation of digital technologies and rise in adoption of various online and social media platforms have resulted in democratization of information, which is a significant factor, playing a crucial role in the discount events ad experiences market growth.

Advancements such as online booking, phone calls, emails, and video conferences have made communication and transactions significantly cost-effective and easy in real time. Apart from the change in approach and purpose in events and experiences management; technology has been a key turning point in the evolutionary process of event and experiences management. In addition, digital evolution has introduced various creative ways to reach a wide customer base for events. Smartphones, desktop apps, and mobile apps have made events efficient and manageable. It has helped people get all tasks organized, managed, and executed without losing much time and efforts. Furthermore, the rise in penetration of social media and various online ticket booking platforms that offer events and experiences to the consumers at discounted prices through coupons and codes is expected to boost the growth of the global discount events and experiences market during the forecast period.

According to the discount events and experiences market analysis, the market is segmented based on the service type and region. By service type, the market is segmented into driving, food and drink, spa and beauty, tour and travel, sports, sightseeing, theater and events, arts and crafts, and others. Region-wise, the discount events and experiences market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Netherlands, Sweden, Belgium, Denmark, Finland, Poland, and rest of Europe), Asia-Pacific (China, Japan, Australia, India, Singapore, Thailand, Malaysia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, UAE, and rest of LAMEA).

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Groupon, Inc., Eventbrite, Zoutons, GrabOn, Virgin Experience Days, Activity Superstore, Buyagift, Red Letter Days, GFM ClearComms, Anschutz Entertainment Group, CL Events, Clarion Events Ltd., DRPG Group, and Entertaining Asia are some of the leading players in the global discount events and experiences industry. These market players are constantly engaged in various developmental strategies such as partnerships, acquisitions & mergers, agreement, and joint ventures to gain competitive edge over others and exploit the prevailing discount events and experiences market opportunities.

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✅ Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the global discount events and experiences market.
✅ Highlights key business priorities in order to guide the companies to reform their business strategies and establish themselves in the wide geography.
✅ The key findings and recommendations highlight crucial progressive industry trends in the discount events and experiences market, thereby allowing players to develop effective long-term strategies in order to garner their market revenue.
✅ Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
✅ Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those restraining the growth to a certain extent.
✅ Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.

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TABLE OF CONTENT
CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pockets

3.3.Porter's five force analysis
3.4.Market player positioning, 2021
3.5.Market dynamics

3.5.1.Drivers

3.5.1.1.Rising consumer expenditure on leisure and recreational activities
3.5.1.2.Rise in disposable income
3.5.1.3.Increase in sponsorship for events

3.5.2.Restraints

3.5.2.1.High operational cost involved in organizing events
3.5.2.2.Entry barriers due to presence of existing giant players

3.5.3.Opportunities

3.5.3.1.Technological advancements
3.5.3.2.Democratization of information to play a significant role

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry

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