Global Paperboard Packaging Market Led by Asia Pacific, Driven by Rising Ecommerce

Paperboard is a paper product made from wood pulp. It is a thick variant of paper, with ISO standards defining paperboard as paper with a pressure tolerance of more than 224 g/m2. The thickness of paperboard makes it the ideal material to be used in packaging applications. Paperboard packaging also has the advantage of offering the perfect surface for printing promotional material. The lightness of paperboard packaging also makes it easier to transport than metal, wooden, or plastic containers and its relatively high strength allows users to transport fairly heavy objects in paperboard packaging.

According to market data released recently by Transparency Market Research, the global paperboard packaging market was valued at US$122.7 bn in 2015. The market is expected to rise at a steady 7.1% CAGR from 2016 to 2024 and end up at an expected valuation of US$227.5 bn in 2024.

Rising Demand for F&B, Cosmetics, Personal Care Products Drives Paperboard Packaging Market

The food and beverage industry exhibited the highest demand for paperboard packaging in 2015. The growing packaged food industry was responsible for this rise in demand from the global paperboard packaging market. Although food and beverages are expected to exhibit a steady rise in demand for paperboard packaging, the cosmetics and personal care products industries have also risen to the fore in the global paperboard packaging market in the last few years.

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Expanding Ecommerce Network to Ensure Steady Demand for Paperboard Packaging

Apart from the expansion of the cosmetics and personal care products industries, the growth of the ecommerce sector has also played out well for the global paperboard packaging market. Since inline retailers need to transport multiple items of varying sizes to various addresses, paperboard packaging has emerged as the perfect solution for them. The steady growth of ecommerce and the expanding Internet connectivity in developing regions are expected to propel the global paperboard packaging market in the coming years.

Containerboards to Emerge as Dominant Product Segment of Paperboard Packaging Market

By product type, the global paperboard packaging market can be segmented into boxboard packaging and containerboard packaging. Of these, containerboard packaging held a dominant share in the global paperboard packaging market by volume in 2015. Boxboard packaging can be segmented into white lined chipboard, solid bleached boxboard, solid unbleached boxboard, and folding boxboard, of which white lined chipboard held the dominant share in the global paperboard packaging market.

Mature Market in Developed Regions Counterbalanced by Growth Spurt in APAC

The Asia Pacific market for paperboard packaging emerged as not only the largest but also the fastest growing paperboard packaging market in 2015. The rising internet connectivity in developing economies such as India, South Korea, and Thailand, the rising personal care industry in the region, and the steady rise in the demand for processed and packaged food have propelled Asia Pacific to the top of the regional leaderboard of the global paperboard packaging market. The Asia Pacific market is expected to remain the dominant force in the global paperboard packaging market in the years to come, helping the global market post strong sales figures in spite of the maturity of the market in North America and Europe.

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