McDowell’s Caesar Genuine Grape Brandy

Bangalore, December 20, 2007 – United Spirits Limited (USL), India’s largest and world’s third largest spirits company, has launched McDowell’s Caesar’s Genuine Grape Brandy – a premium category brandy in Karnataka. Caesar’s Brandy will be available in a premium, flask-shaped green bottle.

Available at affordable price points (INR 286/- for 750ml, INR 143/- for 375ml and INR 70/- for 180ml), consumers in Karnataka can now savor the taste of India’s finest brand that will be an ideal choice for those who want the best in life.

USL urges consumers of alcoholic beverages to exercise discretion and enjoy responsibly.

Gautam Mahtani
Account Director
Good Relations India
A2, Le Chateau, #90 Infantry Road, Bangalore - 560001
m: +91 98860 24977
e: gautam@gri.co.in

About McDowell’s Caesar Genuine Grape Brandy
True to its name, Caesar Brandy epitomizes indulgence and passion of some of the famous leaders the world has known. From the arduous process of selecting the best grapes grown in India to the carefully controlled fermentation process, distillation in double potstills made of copper, and maturation in Sal-wood casks, the USL blend masters have left no stone unturned to create this elegant brandy. Caesar Genuine Grape Brandy has a dark gold colour, with a wonderfully balanced aroma of rich grapes, honey and vanilla, woody characters and a spicy taste complemented with rich oak.

About United Spirits Limited (USL)
United Spirits Limited (USL) is the INR 4000 crore spirits arm of the UB Group. USL was earlier McDowell and Company Limited and before that McDowell Spirits Limited. USL is headquartered in Bangalore with a global footprint and has 7500 employees across various locations. USL has a portfolio of more than 140 brands, of which 15 are millionaire brands* and has manufacturing and bottling units in 75 locations across the country.

USL represents the merged entities of erstwhile McDowell & Co. Limited, Serampore Distillery & Chemical Company Limited, Vitari Distilleries Limited, Mysore Wine Products Limited, McDowell Properties Limited, Udaipur Distillery Company Limited, Phipson Distillery Limited, United Spirits Limited, Herbertsons Limited, Triumph Distillers and Vinters Private Limited, Baramati Grapjke Industries Limited, United Distillers India Limited, McDowell International Brands Limited and Shaw Wallace Distilleries Limited. The erstwhile McDowell & Co. Limited was first established as a proprietary business in 1826.

*Millionaire Brands are those that sell more than a million cases per annum

This release was published on openPR.