Augmented Reality In Marketing Market Analysis 2024 -2033: Forecasted Market Size, Top Segments, And Largest Region | Microsoft Corporation, Google LLC, Sony Corporation, Magic Leap Incorporated, Wikitude GmbH

The Business Research Company has updated its global market reports, featuring the latest data for 2024 and projections up to 2121

The Business Research Company offers in-depth market insights through Augmented Reality In Marketing Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.

Market Size And Growth Forecast:
The augmented reality in marketing market size has grown rapidly in recent years. It will grow from $4.73 billion in 2023 to $5.34 billion in 2024 at a compound annual growth rate (CAGR) of 12.9%. The growth in the historic period can be attributed to enhanced consumer engagement, novelty and innovation appeal, brand differentiation strategies, increased smartphone adoption, interactive product visualization..

The augmented reality in marketing market size is expected to see rapid growth in the next few years. It will grow to $8.82 billion in 2028 at a compound annual growth rate (CAGR) of 13.3%. The growth in the forecast period can be attributed to growing e-commerce integration, expanded social media applications, adoption in event marketing, enhanced data analytics and insights.. Major trends in the forecast period include implementation for virtual try-on experiences, development of ar-enhanced packaging, incorporation in location-based marketing, expansion in event marketing, utilization of ar analytics for performance measurement..

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Market Segmentation:
The augmented reality in marketing market covered in this report is segmented -

1) By Component: Hardware, Software
2) By Device Type: Head-Mounted Display & Smart Glass, Head-Up Display, Handheld Devices, Stationary AR systems, Smart Glasses, Other Types
3) By Technology: Marker-Based AR Technology, Markerless AR Technology, Anchor-Based AR Technology
4) By Application: Consumer, Commercial, Enterprise, Healthcare, Aerospace And Defense, Energy, Automotive, Other Applications

Major Driver - Growing Demand In Retail And E-Commerce Sectors Fuels Augmented Reality In Marketing Market
The growing demand for AR in retail and e-commerce sectors is expected to propel the growth of augmented reality in the marketing market going forward. Retail is the sale of products from individuals or businesses to final consumers whereas e-commerce is the trading of goods and services on the internet. The use of augmented reality (AR) in retail would force brands to create clever retail experiences that influence their customers' purchasing decisions, as well as in e-commerce by allowing customers to digitally test a product in the comfort of their own home, or even on their own face and body using AR filters, which helps brands reduce return rates. For instance, in July 2022, according to Shopify, a Canada-based e-commerce company, retail conversion rates for brands adopting augmented reality increased by almost 250%. Further, according to Houzz, a US-based online community and software for architecture and others customers that used AR used the app for 2.7 times longer and made purchases 11 times more frequently. Therefore, the growing demand for AR in retail and e-commerce sectors will drive the growth of augmented reality in the marketing.

Competitive Landscape:
Major companies operating in the augmented reality in marketing market report are Microsoft Corporation, Google LLC, Sony Corporation, Magic Leap Incorporated, Wikitude GmbH, Zugara Inc., Apple Inc., Blippar Limited, Infinity Augmented Reality Limited, Niantic Inc., Zappar Limited., PTC Inc., Daqri LLC, Lenovo, Seiko Epson, Vuzix, Alphabet Inc., Meta Platforms Inc., Snapchat, HP Autonomy, Augment, Marxent, Catchoom, Vuforia (PTC), ViewAR, Upskill, Scope AR, Adtile Technologies, Inlighten, Total Immersion, Re'Flekt, Vertebrae, 8th Wall Inc., Mirum Agency, INDEstry, Third Aurora

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Top Trend - Tech Advancements Driving Augmented Reality In Marketing Market
Technological advancement is a key trend gaining popularity in the augmented reality in marketing market. Major companies operating in the market are introducing innovative products with advanced technologies to strengthen their position. For instance, in March 2021, Microsoft, a US-based technology corporation launched a new service Microsoft Mesh which is a service to build apps for people to collaborate in augmented reality. This enables developers to build applications in which people can share holograms, speak with one another, make doodles, and appear as virtual avatars and enables people to join Mesh-enabled meetings on any device.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Augmented Reality In Marketing Market Characteristics
3. Augmented Reality In Marketing Market Trends And Strategies
4. Augmented Reality In Marketing Market - Macro Economic Scenario
5. Augmented Reality In Marketing Market Size And Growth
…..
27. Augmented Reality In Marketing Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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