Sea Waves on Airwaves
• To benefit coastal fisherman communities from Chennai to Tutucorin
• Hello FM tie-up with INCOIS for this service
• Airwaves can be heard upto 15 Kms into the sea – fishing boats and trawlers to benefit
Chennai 19th December 2007: With CSR becoming the refreshingly new ‘mantra’ in today’s world, media brands are at the forefront in this mission. FM radio channels have a larger role to play in this context because of the unique and inherent nature of the medium. With this in mind Hello 106.4FM, Idhaan Right Number, as a part of their CSR initiative has recently tied up with ‘Indian National Center for Ocean Information Services (INCOIS)’ to give information about the sea conditions everyday on their radio channel. The information will include the height of the wave, direction and speed of the wind, ocean current, potential fish finding zones and also gives early warnings on depression on the sea, cyclones and tsunami alerts.
Hello 106.4FM would air this information 2 to 3 times a day across their radio stations in Chennai, Tuticorin, Tirunelveli and to be launched station in Puducherry. This information will be available 15 to 20km into the sea so that it can prove to be highly beneficial for the fishermen who are out into the sea to know about the weather conditions.
Speaking on this occasion Mr. Charles, Head-Marketing, Hello FM said, “This is an initiative taken by Hello FM to help the fishermen who mostly are the victims of any disturbances in the ocean. Through this information we can reach them and keep them aware of the weather conditions so that they can be safe while venturing into the sea. We are glad to join hands with INCOIS for the betterment of the society.”
8, Surya Flats, Seethammal Colony Extn
For further details contact: Surya @ Perfect Relations: 9884042193, Suhasini 9840070455, Charles D @ Hello FM: 9884969999
About Hello Fm
Hello FM 106.4 is a Brand from Malar Publications Limited born out of a vision to become the lifeline of Tamil Nadu takes pride in its positioning - ‘Local is Hip and Tamil is In’. A result of a unique mood-mapping strategy, the content has a natural and seamless connect with city and its people with inimitable show formats. Pushing aside slang, street- speak and mindless banter, Hello FM 106.4 has ushered in a refreshing soundscape to Chennai now, and soon to all over Tamilnadu.
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