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SmartyAds invents the CTR-booster

05-27-2016 08:42 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: SmartyAds

SmartyAds brings Deep Machine Learning into the world of digital marketing with its brand new CTR-booster. The CTR-booster is an innovative advertising solution which improves the CTR or click through rate of long-term campaigns thanks to the algorithms of Deep Machine Learning.

The CTR-booster came out of an in-house testing phase as a huge success and as such we’re proud to announce the model's availability for all SmartyAds clients, effective today. The new solution, which was developed for long term campaigns, owes its effectiveness to the following characteristics of Machine Learning algorithms in the advertising environment.

The processing power of the Artifical neural network is vastly superior to any human’s possibilities
The CTR-booster is a self-educated prediction system. It will keep improving the CTR until the campaign ends
The CTR-booster adjusts to every single user according to their implicit behavioral attributes

“We’re happy and proud to present the CTR-booster solution to our clients”, states SmartyAds COO Ivan Guzenko. “We have been working hard to bring more science and transparency into the advertising market. Our team spent many months to introduce the CTR-booster to all our clients. And now we are delighted to say that we have finished our work and are inviting all our clients to participate in the open beta phase of this brand new feature.”


Solutions for Advertisers:

SmartyAds White Label Solution:

SmartyAds is a global programmatic advertising solution consisting of a Self-serve platform for both demand and supply partners, and the White Label DSP solution for direct advertisers and publishers. Founded in 2013 by three authorities in business traffic, SmartyAds focuses on the online market of bulk trade.

Headquartered in London, United Kingdom, SmartyAds has offices in Ukraine, as well as representatives in Asia and the USA. Partnered with dozens of direct advertisers, SmartyAds brings simplicity and exceptional results to its clients.

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