RTB House Enters Taiwan24 May 2016 – After several months of operation in APAC, RTB House – a tech company specializing in sophisticated retargeting scenarios and operating worldwide – has opened offices in Taiwan. This is the 4th market in RTB House Asia portfolio, after Indonesia, Malaysia and Thailand and an outcome of an expansion that started in the last quarter of 2015. All operations in Taiwan are going to be carried out under Philip Chan, who has assumed a newly created position of RTB House Country Manager for Taiwan, Hong Kong and the Philippines.
The three-year-old European tech company RTB House, which operates in nearly 40 markets of the globe, has increased its worldwide reach by entering another market of Asia and Pacific and building sales structures in Taiwan.
“Taiwan is considered to be one of the best-connected markets. With the 4th place in Asia and Pacific in terms of internet penetration (80%) and a firm position among the world's top three in terms of e-commerce popularity, it seems to have a huge potential for an online business like ours. Launching our operations there is a part of our strategy to build a strong position in the region. In the upcoming months we will show clients in Taiwan how sophisticated retargeting scenarios, advanced segmentation and real-time optimization can support their short, mid and long-term goals,” emphasised Jakub Ratajczak, Managing Director APAC.
The new branch will be led by Philip Chan who, after spending the past four seasons as a General Manager in a competing company Vizury Interactive, joins the team as Country Manager. RTB House activities in Taiwan will be co-led by Lily Lo, who has assumed the position of Account Director, her previous experience working as Reseller at Cacafly for Facebook ads will be of great value.
“I’m really excited to lead RTB House expansion into the next market of the region. As Taiwan’s online sector continues to grow, businesses can definitely expect sustained increases in the e-commerce market. By offering a unique and flexible retargeting solution, we would like to help e-commerce players from the region reach the most promising buyers, higher returns on their online marketing, advertising and sales revenues,” sums up Philip Chan, Country Manager RTB House.
RTB House is one of a few companies in the world that managed to develop and implement its own technology for buying advertisements in the RTB model (real-time bidding), and one of the most dynamically growing European tech companies. Over the last 3 years it has launched its operations in tens of different countries of Europe, with most recent kick-offs in the Asia and Pacific region (Indonesia, Malaysia, Thailand and now Taiwan) and Latin America (Brazil, Argentina, Mexico and Chile). The team is made up of over 140 people: performance marketing experts, analysts, sales and customer care specialists, programmers and others.
Notes to editors
RTB House is a technology company that delivers outstanding conversions to brands worldwide through full-service retargeting display campaigns tailored to each customer.
The company’s proprietary real-time bidding technology generates competitive results for its global clientele through sophisticated retargeting scenarios, advanced segmentation and real-time optimization. RTB House gives advertisers the flexibility of operating across their short, mid and long-term goals with maximum performance.
RTB House operates globally with offices in Warsaw, Prague, Moscow and São Paulo. The company reached profitability within 3 years of operation, launching its first campaign in 2012. RTB House currently runs 850 unique campaigns for global brands in Europe, APAC and LATAM. It is comprised of over 140 performance experts, analytics, customer care specialists and developers.
For more information visit: www.rtbhouse.com
M: +48 505 750 205
T: +48 22 188 13 56
RTB House SA
61/101 Złota Street, Warsaw 00-819, Poland
T: +48 22 188 12 71
This release was published on openPR.
Permanent link to this press release:
You can edit or delete your press release RTB House Enters Taiwan here
News-ID: 342373 • Views: 820
More Releases for Taiwan
Personal Accessories Market in Taiwan
Summary This report helps to analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the Personal Accessories in Taiwan Description Personal accessories maintained positive retail value sales growth in 2017, albeit slower than the review period CAGR. The shift towards affordable luxury brands had the main impact on value growth. Affordable luxury brands appeal to younger consumers, who tend to have limited
Jewellery Market in Taiwan
Summary This report helps to analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the Jewellery in Taiwan Description The brand name has become a more important factor in the purchasing decisions of consumers when choosing jewellery. Consumers would rather spend the same money on a smaller diamond by a key brand name. This has benefited the sales performances of most international
Agrochemicals Market in Taiwan
ReportsWorldwide has announced the addition of a new report title Taiwan: Agrochemicals: Market Intelligence (2016-2021) to its growing collection of premium market research reports. The report “Taiwan: Agrochemicals: Market Intelligence (2016-2021)” provides market intelligence on the different market segments, based on type, active ingredient, formulation, crop, and pest. Market size and forecast (2016-2021) has been provided in terms of both, value (000 USD) and volume (000 KG) in the report. A
Taiwan on the fast lane
WINAICO sees clear advantages in the location of its headquarters in Taiwan Creglingen, 09.01.2013 – Often Taiwan, Korea, Japan and other Asian countries are thrown into one big pot with China. This is – at least concerning the production of photovoltaic modules – not justified; because: especially between Taiwan and China as countries of production there are serious differences. While China always set its focus on the mass production of consumer
Taiwan improves Copyright Protection
The Bills of Copyright Act and Copyright Intermediary Organization Act completed third reading at the Legislative Yuan on January 12, 2010, and has been promulgated by the President on February 10, 2010. Highlights of these two bills are as follows: 1. Copyright Act The provisions of Chapter VII (criminal penalty) do not apply in the following circumstances except for works subject to the management of copyright collective management organizations: 1) Exploitation of
Taiwan removed from watch list
The Financial Action Task Force on Money Laundering has removed Taiwan from its list of countries under observation, the Financial Supervisory Commission (FSC) has announced on October 18. In response, Taiwan will continue work to improve measures to verify customer identification, safeguard customers’ personal information and check the legality of the source of funds while striving to be placed on the European Union’s money laundering “white list.” In the 2007 Mutual