Web Analytics Market Size, Share And Revenue And Trends Forecast Report 2024 To 2033

The Business Research Company offers in-depth market insights through Web Analytics Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.

Market Size And Growth Forecast:
The web analytics market size has grown rapidly in recent years. It will grow from $6.46 billion in 2023 to $7.7 billion in 2024 at a compound annual growth rate (CAGR) of 19.1%. The growth in the historic period can be attributed to increasing online presence, globalization of businesses, e-commerce boom, data-driven decision-making, rise of mobile usage.

The web analytics market size is expected to see exponential growth in the next few years. It will grow to $16.27 billion in 2028 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to emphasis on privacy, cross-channel integration, personalization and customer experience, real-time analytics, emergence of new platforms. Major trends in the forecast period include cybersecurity concerns, AI and machine learning integration, technological advancements, advanced analytics techniques, privacy and compliance concerns.

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Market Segmentation:
The web analytics market covered in this report is segmented -

1) By Organization: Large Enterprises, Small And Medium Enterprises
2) By Application: Online Marketing, Email Marketing, Social Media Management
3) By End User: Retail, Manufacturing, Information Technology, Other End Users

Major Driver - Expanding Web Analytics Market Fueled By Surging Online Shopping Demands

The growing demand for online shopping trends is significantly driving the growth of the web analytics market. Web analytics plays a crucial role in providing personalized product recommendations and identifying the shopping trends of the users and also helps marketers to run successful marketing campaigns. For instance, in 2019, 1.92 billion people purchased products online, with eCommerce sales making up 14.1% of total retail sales globally. Retail eCommerce transactions are predicted to increase from 14.1% to 22% by 2023. Web analytics is more important as online shopping trends grow, which allows businesses or marketers to learn more about their customers. Therefore, the growing demand for online shopping trends drives the market for web analytics.

Competitive Landscape:
Major companies operating in the web analytics market report are Google LLC, Microsoft Inc., Facebook Inc., FullStory Inc., IBM Corporation, Adobe Inc., Yandex N.V., Yahoo Inc., Splunk Inc., Teradata Corporation, Tableau Software Inc., Dynatrace LLC, New Relic Inc., MicroStrategy Incorporated, comScore Inc., Hootsuite Inc., SimilarWeb Ltd., Quantcast Corp, Heap Inc., WebEngage Technologies Pvt Ltd., Webtrends Inc., ClickTale Ltd., Piwik PRO Sp. z o.o., Mixpanel Inc., Hotjar Ltd., Kissmetrics Co, Mouseflow ApS, Crazy Egg Inc., Lucky Orange LLC, Woopra Inc., Applied Technologies Internet, Clicky Innovation Pvt Ltd., StatCounter Global Stats

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Top Trend - Web Analytics Market Embraces Cloud-Native Solutions

Major companies in the web analytics market are focusing on developing innovative solutions, such as cloud-native analytics software solutions, to enhance network performance and improve customer experience. A cloud-native analytics software solution is a platform designed and optimized to perform data analysis, leveraging cloud infrastructure and architecture for seamless scalability, flexibility, and efficiency. For instance, in February 2023, Nokia, a Finland-based corporation operating in the fields of telecommunications, information technology, and consumer electronics, launched AVA Customer and Mobile Network Insights. This offers a cloud-native analytics software solution, utilizing AI and machine learning for simplified 5G network data collection and analysis. This launch augments the web analytics market by providing a comprehensive tool that not only streamlines data processing but also empowers businesses to optimize campaigns across various channels through the creation of data products exposed via open APIs.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Web Analytics Market Characteristics
3. Web Analytics Market Trends And Strategies
4. Web Analytics Market - Macro Economic Scenario
5. Web Analytics Market Size And Growth
…..
27. Web Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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