3D Secure Payment Authentication Market worth $3.11 billion by 2030, growing at a CAGR of 12.55% - Exclusive Report by 360iResearch

The "3D Secure Payment Authentication Market by Component (Access Control Server, Merchant Plug-in), Payment Methods (Credit Cards, Debit Cards, Digital Wallets), Organization Size, Vertical - Global Forecast 2024-2030" report has been added to 360iResearch.com's offering.

The Global 3D Secure Payment Authentication Market to grow from USD 1.35 billion in 2023 to USD 3.11 billion by 2030, at a CAGR of 12.55%.

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3D (Three Domain) secure payment authentication, often abbreviated as 3DS, refers to a security protocol used to reduce fraud in online credit and debit card transactions and enhance the security of digital payments. This authentication is achieved by adding an additional layer of verification before a transaction is approved. When a cardholder makes a purchase on a site that supports 3DS, after they enter their card information, they are usually redirected to their card issuer's 3DS interface. They must verify their identity, often by entering a password, responding to a text message, or using biometric recognition. 3D secure aims to prevent the unauthorized use of cards and protect the merchant from exposure to fraud by verifying the cardholder's identity. The growth of the 3D secure payment authentication market is primarily driven by the escalating concern for security in online transactions. The rise in online shopping and the subsequent need for secure payment gateways are significant growth catalysts for the market. However, the market faces challenges, including technical complexities and possible consumer friction due to additional authentication steps that might lead to an increased rate of cart abandonment. Resistance to change among some merchants, who may be concerned about the implementation costs and lack of universal standards, also poses significant obstacles to market expansion. Despite the restraining factors, leveraging emerging technologies, including artificial intelligence, provides opportunities for enhanced security features. With ongoing digitalization efforts by governments, the demand for secure and reliable online payment solutions presents a strong future landscape for the expansion of the 3D secure payment authentication market.

The market for 3D secure payment authentication in the Americas, particularly in North America, has shown robust growth. This development is attributed to stringent regulatory standards and a high rate of digital payment adoption. The United States and Canada are contributing majorly to this growth, driven by a substantial increase in online transactions and heightened awareness regarding secure payments. Additionally, the strong presence of global players in this region fosters innovation and advances in the 3D secure payment space. In the EMEA region, Europe stands out with significant advancements in 3D secure payment authentication technologies, backed by the regulatory push from the second payment services directive (PSD2) and strong consumer emphasis on transaction security. In the Middle East and Africa, the growth is steady, aided by the digital transformation in the banking sector and the increased emergence of e-commerce platforms keen on adopting secure payment methods to build consumer trust. The Asia-Pacific is experiencing rapid growth in the market for 3D secure payment authentication. Factors contributing to this growth include rising smartphone penetration, a burgeoning e-commerce industry, and governmental initiatives towards cashless societies, particularly in China, India, and Australia.

Market Segmentation & Coverage:

This research report categorizes the 3D Secure Payment Authentication Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Component, market is studied across Access Control Server and Merchant Plug-in. The Merchant Plug-in is projected to witness significant market share during forecast period.

Based on Payment Methods, market is studied across Credit Cards, Debit Cards, and Digital Wallets. The Digital Wallets is projected to witness significant market share during forecast period.

Based on Organization Size, market is studied across Large Scale Enterprise and Small & Medium Enterprises. The Small & Medium Enterprises is projected to witness significant market share during forecast period.

Based on Vertical, market is studied across Financial Institutions, Healthcare, Retail, and Travel & Hospitality. The Travel & Hospitality is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 40.33% in 2023, followed by Europe, Middle East & Africa.

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FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the 3D Secure Payment Authentication Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in the 3D Secure Payment Authentication Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

Key Company Profiles:

The report delves into recent significant developments in the 3D Secure Payment Authentication Market, highlighting leading vendors and their innovative profiles. These include American Express Company, AsiaPay Limited, Asseco Group, Bluefin Payment Systems LLC, Braintree by PayPal Holdings, Inc., Broadcom Inc., Cardknox Development, Inc. by Fidelity Payment Services, Checkout.com Group, DECTA Limited, Discover Financial Services, Entersekt Proprietary Limited, Fiserv, Inc., GPayments Pty Ltd. by Neurocom Pty Ltd., HDFC Bank Limited, IZealiant Technologies Private Limited by Razorpay Software Private Limited, JCB Co., Ltd., Mastercard Inc., mSIGNIA, Netcetera AG, Oracle Corporation, Pay.com Group, PayU by Rapyd Financial Network Ltd., Ravelin Technology Ltd., RS Software, RSA Security LLC, Shift4 Payments, LLC, Stripe, Inc., UL LLC, and Visa Inc..

Key Topics Covered:

1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. 3D Secure Payment Authentication Market, by Component
7. 3D Secure Payment Authentication Market, by Payment Methods
8. 3D Secure Payment Authentication Market, by Organization Size
9. 3D Secure Payment Authentication Market, by Vertical
10. Americas 3D Secure Payment Authentication Market
11. Asia-Pacific 3D Secure Payment Authentication Market
12. Europe, Middle East & Africa 3D Secure Payment Authentication Market
13. Competitive Landscape
14. Competitive Portfolio

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the 3D Secure Payment Authentication Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the 3D Secure Payment Authentication Market?
3. What is the competitive strategic window for opportunities in the 3D Secure Payment Authentication Market?
4. What are the technology trends and regulatory frameworks in the 3D Secure Payment Authentication Market?
5. What is the market share of the leading vendors in the 3D Secure Payment Authentication Market?
6. What modes and strategic moves are considered suitable for entering the 3D Secure Payment Authentication Market?

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