Press release
Programmatic Advertising Market Statistics, Emerging Trends, Key Drivers And Forecast To 2033
Programmatic Advertising Market Analysis
The Business Research Company offers in-depth market insights through Programmatic Advertising Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.
Market Size And Growth Forecast:
The programmatic advertising market size has grown exponentially in recent years. It will grow from $9.75 billion in 2023 to $12.46 billion in 2024 at a compound annual growth rate (CAGR) of 27.8%. The growth in the historic period can be attributed to data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising.
The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO).
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Market Segmentation:
The programmatic advertising market covered in this report is segmented -
1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel
Major Driver - Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth
The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work. The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as it enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost. For instance, according to The Mobile Economy 2022 report published in February 2022 by a UK-based industry organization representing the interests of global mobile network operators GSM Association, globally, the number of mobile internet subscribers is projected to reach 5 billion by 2025 from 4.2 billion in 2021, representing 60% of the population by 2025 from 53% in 2021. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.
Competitive Landscape:
Major companies operating in the programmatic advertising market report are Adobe Advertising Cloud, AdReady Inc., NextRoll Inc, Magnite Inc, Baidu Inc, Google Ad Manager, The Trade Desk Inc., MediaMath Inc, XandrInc, Criteo S.A., Verizon Media Ventures Inc., HABIB EXCHANGE Co, PubMatic Inc, OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Sizmek Inc, Roku Inc, Quantcast Corporation, IgnitionOne Inc, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdinngs Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc
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Top Trend - Collaboration Enhancing Programmatic Advertising For CPG Advertisers And Leveraging Data-Driven Strategies
Major companies operating in the programmatic advertising market are forming partnerships to develop new products and strengthen their positions in the market. Collaborations and partnerships in the programmatic advertising market foster innovation, leverage complementary expertise, and accelerate the development and commercialization of advanced therapies by combining resources and capabilities. For instance, in October 2023, Maplebear Inc. a US-based delivery company partnered with The Trade Desk Inc. a US-based technology company that operates a demand-side platform (DSP) for digital advertising. Through this partnership, CPG advertisers will be able to reach audiences who are ready to make a purchase, which will make their media buys on The Trade Desk platform more data driven. With the use of category-based purchase data from Instacart, companies will be able to create more expansive, highly motivated audiences that accurately represent the shopping habits of Instacart's Marketplace customers. CPG brand partners will be able to reach a wider audience outside of the Instacart platform by placing advertising online and through other media channels using The Desk's demand-side platform. The goal of this collaboration is to offer innovative ways for marketers to reach large audiences and eventually encourage purchases.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. Programmatic Advertising Market Characteristics
3. Programmatic Advertising Market Trends And Strategies
4. Programmatic Advertising Market - Macro Economic Scenario
5. Programmatic Advertising Market Size And Growth
…..
27. Programmatic Advertising Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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