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Content Analytics Market Analysis 2024 -2033: Forecasted Market Size, Top Segments, And Largest Region | International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc
Content Analytics Market Characteristics
The Business Research Company offers in-depth market insights through Content Analytics Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.
Market Size And Growth Forecast:
The content analytics market size has grown exponentially in recent years. It will grow from $5.21 billion in 2023 to $6.43 billion in 2024 at a compound annual growth rate (CAGR) of 23.5%. The growth in the historic period can be attributed to explosion of digital content, need for actionable insights, content personalization requirements, rise of social media and user-generated content, content marketing roi..
The content analytics market size is expected to see exponential growth in the next few years. It will grow to $14.53 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to focus on video and multimedia analytics, dynamic content personalization, content quality assessment, data governance and privacy concerns, content performance attribution.. Major trends in the forecast period include focus on natural language processing (nlp), real-time content analytics, multichannel content analysis, augmented analytics for business users, predictive analytics for content trends..
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Market Segmentation:
The content analytics market covered in this report is segmented -
1) By Deployment Type: On-Premise, Cloud
2) By Application: Text Analytics, Video Analytics, Social Media Analytics, Speech Analytics, Other Applications
3) By End User: BFSI, Healthcare, Retail and Consumer Goods, IT and Telecom, Other End Users
Major Driver - Surging Social Media Activities Drive Growth In The Content Analytics Market
An increase in the number of social media activities is expected to propel the growth of the content analytics market going forward. Social media is referred to as websites and platforms that emphasize communication, community-based input, engagement, content-sharing, and collaboration. Several tech-enabled activities such as Blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews, and many other things can be considered forms of social media. The content created from social media is analyzed by social media analytics to support business decisions and measure the performance of actions. This leads to an increase in the demand for the content analytics market. For instance, according to Search Engine Journal, a US-based technology transformation, and media company, in 2022, globally there are 4.55 billion active social media users and in 2021, 84% percent of US citizens used social media. Therefore, rising demand for a number of activities is propelling the content analytics market.
Competitive Landscape:
Major companies operating in the content analytics market report are International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text Corporation, Verint Systems Inc., Nice Systems Ltd., SAP SE, SAS Institute Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software India Pvt. Ltd., Genesys Cloud Services Inc., ABBYY Solutions Ltd., Attensity Group Inc., Brandwatch, Claritics Inc., Crimson Hexagon Inc., Expert System S.p.A., Hewlett Packard Enterprise Company, Inbenta Technologies Inc., KANA Software Inc., Kapow Inc., Lexalytics Inc., Lithium Technologies Inc., NetBase Solutions Inc., NewsCred Inc., Nuance Communications Inc., OpenAmplify Ltd., QlikTech International AB, SDL plc, Socialbakers Ltd., Sysomos Inc., Teradata Corporation, Daedalus Text Mining S.L., Textkernel BV, Unmetric Inc., Visible Technologies Inc., Webtrends Inc., ZoomInfo Technologies LLC
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Top Trend - Enhanced Content Analytics With Creator Mode Innovations
Technology advancement is a key trend gaining popularity in the content analytics market. Major companies in the content analytics market are advancing in their new innovations to strengthen their position in the market. For instance, in March 2022, LinkedIn Corporation, a US-based employment-oriented online service company, launched a new tool for creators for improved content analytics. Creator mode is a profile setting on the dashboard that can help grow reach and influence on LinkedIn. To access additional tools and services that assist in producing content and expanding LinkedIn audience enable creator mode. The unique features of the new tools are the performance of content will be more thoroughly analysed, new creator mode analytics, improved insights options, the introduction of new data on profile video views as well as upgraded profile video tools to assist producers to grow their audience.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. Content Analytics Market Characteristics
3. Content Analytics Market Trends And Strategies
4. Content Analytics Market - Macro Economic Scenario
5. Content Analytics Market Size And Growth
…..
27. Content Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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