Press release
Evolok Announces TPP – World Class Data Segmentation Engine
Next Generation Real-Time Segmentation
You can now track your users from their first interaction with your brand, building up a unique profile that can power your single customer view and drive user engagement forward. Using all aspects of available data such as content consumed, behaviour, device, subscriptions and activity you can create segments that can be used to target content or offers, drive advertising, or create a dynamic paywall experience, all in real-time. You can analyse your customer data to identify meaningful segments that link to key persona that are important to your business and then use these to maximise benefits. Integration with external sources is easily possible so there is no limit to what platforms and data sources you can connect with. The advantage of TPP is that it can be used for any type of call to action and therefore allowing you to be truly creative with your targeting. Once segment and targeting strategies are in place these can be monitored and insight provided on the effectiveness of their use, allowing organisations to optimise and adjust to maximise the value.
This is a must have addition to any digital strategy that needs to increase conversions, improve stickiness or provide a tailored experience to their users.
The Evolok suite of applications fulfils the needs of any modern online business. Key features include Profiling, Single Sign-on, Access Control, User Engagement, Paywall, Subscription Management with a foundation of Identity Management
It provides a complete platform to allow businesses to register, login and manage their users and their information across services and devices. The Paywall allows for monetisation of content whether content, images, media and across any platforms from Desktop, Tablet to mobile including native applications. Evolok also allows for profiling of the client base so that businesses can better understand their customers. Evolok is the next generation in engagement and monetisation which is the fabric of an online experience. www.evolok.com
Evolok
62 - 64 Baker Street
London
United Kingdom
email:marketing@evolok.com
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