Press release
Artificial Intelligence in Marketing Market Predicted to Surpass $112.2 Billion by 2031
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The surge in demand for customer-driven marketing and advertisement, coupled with the increasing need for AI in marketing for content generation, propels the growth of the artificial intelligence in marketing market. However, challenges such as the lack of data storage capability and processing infrastructure may hinder market growth. Nevertheless, the adoption of cloud-based applications and services, coupled with the growing utilization of natural language processing (NLP) and machine learning for chatbots, presents lucrative growth opportunities. Despite this, concerns regarding data privacy remain a significant challenge for market stakeholders. Additionally, the increasing use of AI algorithms and tools for predictive analytics emerges as a prominent trend in this market.
The global artificial intelligence in marketing market is segmented by offering (solutions and services), deployment mode (cloud-based deployment and on-premise deployment), organization size (large enterprise and small & medium-sized enterprise), application (content generation, chatbots and virtual assistants, sales & marketing automation, predictive analytics, advertising recommendation, search advertising, social media management, and other applications), and end-use industry (consumer goods, retail, E-commerce, media & entertainment, BFSI, healthcare, food & hospitality, education, transportation, and other end-use industries). The report also assesses industry competitors and analyzes the market at geographical levels.
To gain more insights into the market with a detailed table of content and figures, click here: https://www.meticulousresearch.com/product/artificial-intelligence-in-marketing-market-5771
Key Findings:
• The solutions segment is anticipated to dominate the global artificial intelligence in marketing market in 2024, driven by the growing demand for customer-driven marketing and advertisement.
• Cloud-based deployment is expected to hold the largest market share in 2024, attributed to the increasing adoption of cloud-based AI solutions.
• Large enterprises are poised to lead the market in 2024, owing to their adoption of AI in marketing solutions for data-driven decision making.
• Content generation is projected to hold the largest market share in 2024, driven by the growing adoption to automate the creation of high-quality content.
• North America is expected to dominate the market in 2024, with organizations swiftly leveraging AI to increase efficiency and productivity.
Key Players:
Key players in the artificial intelligence marketing market include NVIDIA Corporation, Salesforce, Inc., Google LLC, Intel Corporation, International Business Machines Corporation, Microsoft Corporation, Amazon.com, Inc., Oracle Corporation, Baidu, Inc., Micron Technology, Inc., Xilinx, Inc., Albert Technologies Ltd., Appier Inc., Twitter, Inc., and Persado Holdings Limited.
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