Frozen Pizza - Research PDF Brochure to 2031

Frozen pizza is a ready-to-eat pizza product that is pre-prepared, assembled, and then flash-frozen to preserve its freshness. It typically has a prebaked crust, sauce, cheese, and toppings. The demand for frozen pizza has surged during the forecast period owing to its convenience, longer shelf life, and changing consumer preferences. Increasing demand for convenience food products and surging prefoliation of online platforms attributed to the market growth. In addition, strategic initiatives made by key players, such as product launches, collaboration, and mergers, contribute to market growth.

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Growth Drivers and Challenges:

The consumption of high-quality convenience food is increasing among the working population and teenagers. Convenience food, such as ready-to-eat products, saves consumers' time and efforts associated with ingredient shopping, meal preparation, and cooking. Further, the inclination toward convenience foods such as packaged products, including frozen pizza, has upsurged owing to busy lifestyles, increasing demand for on-the-go food products, and rapid urbanization.

The increasing demand for protein-rich food and changes in food habits and meal patterns further boost the demand for convenience food. According to the US Department of Agriculture, consumer demand for convenience food has increased, becoming the American staple. Frozen pizza manufacturers are taking several strategic initiatives such as new product launches, production capacity scaleup, mergers and acquisitions, and collaborations to satisfy growing demands by customers and enhance their market position.

Frozen pizza contamination can occur for various reasons, such as issues in the production process, improper storage, or harmful substances in the products. Government agencies and food safety associations, such as the Canadian Food Inspection Agency and the US Department of Agriculture's Food Safety and Inspection Service (FSIS), closely monitor product labeling and branding. The products are also contaminated with bacteria either during the manufacturing process or during the handling of products. In September 2023, Green Valley Foods announced the recall of around 4,062 pounds of frozen meat pizza products due to misbranding and undeclared allergens. Such product recalls may hamper the growth of the frozen pizza market.

Strategic Insights

Report Segmentation and Scope:

The global frozen pizza market is segmented based on type, category, distribution channel, and geography. Based on type, the frozen pizza market is segmented into thin crust, pan crust, stuffed crust, and others. Based on the category, the market is segmented into gluten-free and conventional. Based on the distribution channel, the frozen pizza market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.

Geographically, the market is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).

Report Segmentation and Scope:

Segmental Analysis:

Based on distribution channel, the frozen pizza market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment holds a significant market share, and online retail is expected to grow fastest during the forecast period. Online retail stores offer a wide variety of products with heavy discounts. Also, consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts many customers to shop through e-commerce platforms.

Moreover, shopping websites offer descriptive product information and user reviews, which help buyers compare products and make informed decisions. During the COVID-19 pandemic, online retail channels gained popularity as they offered home delivery services. Walmart, Dolce Carini Pizza, and others are some online retailers offering frozen pizza in their range. These factors are expected to boost the future frozen pizza market growth for the online retail segment.

Segmental Analysis:

Regional Analysis:

The frozen pizza market is segmented into five key regions-North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. The global frozen pizza market was dominated by North America. Europe is the second major contributor to the market, and Asia Pacific is expected to grow substantially during the forecast period. In North America, consumer preferences and dietary habits have evolved.

Heath-conscious consumers demand a frozen pizza with better-for-you ingredients, and gluten-free or plant-based toppings. The shift in consumer preferences has prompted manufacturers to innovate and offer a broader range of healthier frozen pizza choices, contributing to increased demand. In February 2021, HumanCo launched organic, grain-free frozen pizza bites. The launch was aimed to cater to the growing consumer demand for healthy food options. In Asia Pacific, the demand for frozen pizza has surged owing to growing urbanization trends and changing lifestyles. As people lead busier lives in urban areas, the need for convenient and ready-to-eat meal options has surged. Frozen pizza fits this need as it offers a quick and easy meal solution that does not require extensive preparation.

Industry Developments and Future Opportunities:

Various initiatives taken by key players operating in the frozen pizza market are listed below:

In 2023, Goeld (part of Shri Bajraj Alliance Ltd, a listed company) announced the launch of new frozen food products available exclusively at reliance retail across India. The new product range includes Pizza Pockets, Panner Pakoda, and Idli. The launch was aimed to cater to the growing demand for frozen food in the country.

In 2022, Midwestern franchise Imo's Pizza announced the launch of a frozen pizza line across the US. The launch was aimed to cater to the growing consumer demand for frozen pizza.
In 2022, HyFun Foods announced the range of frozen pizzas, which included four variants - Classic Margherita, Veggie Paradise, Garden Fresh, and Tandoori Paneer in the Indian market to cater to the growing demand.

In July 2021, Feel Good Foods announced the plan to enter the pizza category by launching a new Detroit-style Pan Pizza. This new gluten-free Detroit-style Pan Pizza will be available in three varieties: Four Cheese, Margherita, and Truffle Mushroom. The launch was aimed to cater to the growing demand for healthy food options.
COVID-19 Pandemic Impact:

The COVID-19 pandemic affected industries in various countries, influencing their economic conditions. Lockdowns, business shutdowns, and travel bans in leading countries in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) negatively affected the growth of various industries, including the food & beverages industries.

The shutdown of manufacturing units disturbed global , manufacturing activities, supply chains, delivery schedules, and sales of various essential and non-essential products. In 2020, various companies announced possible delays in product deliveries and a slump in future sales of their products. In addition, the bans imposed by various governments in Europe, Asia, and North America on international travel forced the companies to put their collaboration and partnership plans on a temporary hold. Additionally, lockdowns and disruption in the supply chain initially caused sourcing ingredients and packaging challenges. All these factors hampered the food & beverages industry in 2020 and early 2021, thereby hindering the growth of various markets related to this industry, including the global frozen pizza market.

Many industries faced unprecedented challenges due to the COVID-19 outbreak in 2020. The food & beverage industry declined due to the shutdown of manufacturing units and supply chain disruption. The pandemic disturbed the manufacturing processes with restrictions imposed by government authorities in various countries. During the initial phase of the pandemic, almost all countries proposed lockdowns in their respective economies, where people were restricted from going outside their houses.

However, stay-at-home orders and restaurant closures led to a surge in demand for convenient at-home meal options, including frozen pizza. Manufacturer's initiatives to increase production by implementing safety measures for workers, coupled with the increasing popularity of online grocery and food shopping services, propelled the growth of frozen pizza market during the forecast period. Additionally, surging health-conscious consumers sought out healthier frozen pizza options, leading to the development of more nutritious varieties. For instance, in October 2021, Banza announced the launch of the first-ever frozen pizza made from chickpea crusts. The launch was aimed to cater to the growing demand for nutritious food in America.

Competitive Landscape and Key Companies:

Palermo Villa, Inc; Newman's Own, Inc; Nestlé S.A.; DAIYA FOODS INC; Dr. Oetker GmbH; General Mills; Amy's Kitchen, Inc; Home Run Inn Pizza; Bellisio Foods, Inc; and DELLA ROSA are among the prominent players operating in the global frozen pizza market. These market players are adopting strategic development initiatives to expand, further driving the market growth. For instance, in April 2023, Nestle and PAI Partners entered into joint venture for Nestles frozen pizza business in Europe. The joint venture was announced to cater the growing demand for frozen pizza in Europe and expand its geographical reach.

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This release was published on openPR.