Consent Management Market 2030 | In-depth Analysis, Top Impacting Factors and Industry Forecast

According to a recent report published by Allied Market Research, The global consent management market size was valued at $318.3 million in 2020, and is projected to reach $2,271.1 million by 2030, registering a CAGR of 21.9% from 2021 to 2030.

Consent management refers to a process that allows a website to meet GDPR regulation by obtaining user consent for collecting their data through cookies during their visit. A consent management platform (CMP) enables brands to automate their consent management process, making it easier to be GDPR compliant.

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Growing number of cyber-attacks and increasing data privacy concerns are the main factors driving the expansion of the consent management industry in Europe. Nowadays, the entire world is experiencing strict data privacy legislation in global economies. Globally operating organizations have no options left but to adopt cross-border and cross-regulatory compliance strategies to efficiently operate within the system.

A major factor that has drastically impacted the way companies interact with customers and uses customer's data is the General Data Protection Regulation (GDPR), a data privacy regulation enforced by the European Union (EU) on May 2018. As per GDPR, organizations across the globe must need to the consent of the EU citizen whose personal data it wants to process. Consent management platforms and solutions help the website to satisfy the GDPR and compliance by gaining user consent for collecting their data (and for further using it) during website visit via cookie.

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Varied manufacturing, technology, and service-based industries have been impacted due to the outbreak of COVID-19. This outbreak has caused disruptions in several industries across the globe. The consent management market is no different from other markets and thus, witnessed interruptions in its sales and penetration globally.

In 2020, the global consent management market share was dominated by the software segment and is expected to maintain its dominance in the coming years. Digital disruption is predicted to contribute to the significant growth of the consent management market. Digital disruption is the perfect choice for several small businesses as it helps them reach new customers, reduces the costs of selling, and is increasingly related to proven ROI. This is often expected to extend interactions of companies with consumers and secure a multi-channel experience for small and enormous businesses.

Covid-19 scenario:

• The Covid-19 pandemic increased the demand for consent management due to a sudden surge in internet activity because of social distancing norms and the global adoption of work from home culture.

• A rise in the number of cyber-attacks during the pandemic prompted several government agencies and policymakers to implement data privacy regulations and policies.

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Based on components, the services segment is expected to portray the highest CAGR of 24.4% during the forecast period. However, the software segment held the largest share in 2020, contributing to more than four-fifths of the market.

Based on application type, the mobile app segment is projected to manifest the highest CAGR of 23.0% during the forecast period. However, the web app segment held the lion's share in 2020, accounting for more than three-fifths of the market.

The global consent management industry is analyzed across several regions such as North America, Europe, Asia-Pacific, and LAMEA. The market across Europe dominated in 2020, holding nearly two-fifths of the market. However, the Asia-Pacific region is projected to showcase the highest CAGR of 24.4% during the forecast period.

The global consent management market report includes an in-depth analysis of the prime market players such as OneTrust, LLC., Quantcast, Piwik PRO, TrustArc Inc., Cookiebot, IUBENDA, Trunomi, Crownpeak, BigID , and Civic.

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