Press release
Electrolyte Drinks Market Outlook 2024: Exclusive Report By The Business Research Company
The Business Research Company offers in-depth market insights through Electrolyte Drinks Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.
Market Size And Growth Forecast:
The electrolyte drinks market size has grown strongly in recent years. It will grow from $29.61 billion in 2023 to $31.54 billion in 2024 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to sports and fitness trends, health and wellness awareness, rising incidence of dehydration, marketing and endorsements, expansion of fitness culture.
The electrolyte drinks market size is expected to see strong growth in the next few years. It will grow to $41.12 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to rising demand for natural ingredients, expanding consumer base, partnerships with health institutions, environmental sustainability, global health crises. Major trends in the forecast period include functional ingredients and nutrients, natural and clean label products, innovative flavor profiles, sustainable packaging, sports-specific electrolyte formulations.
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Market Segmentation:
The electrolyte drinks market covered in this report is segmented -
1) By Type: Isotonic, Hypotonic, Hypertonic
2) By Packaging: PET Bottles, Cartons, Beverage Cans
3) By Application: Sports, Medical Centers
4) By Distribution Channels: Hypermarkets Or Supermarkets, Drug Stores, Convenience Stores, Online Channels, Other Distribution Channels
Major Driver - Sports Activity Surge Fuels Growth Of Electrolyte Drinks Market
The rise in sports activities is expected to propel the growth of the electrolyte drinks market going forward. Sports refers to a type of human activity that involves effort and ability as the main objective of the activity, with aspects such as competition or social participation, and where regulations and norms of behavior governing the behavior exist officially by organizations. Electrolyte drinks are commonly used by athletes for rehydration, electrolyte balance, and energy support that are lost during strenuous exercise as well as to enhance endurance and stamina. For instance, in May 2022, according to a report issued by the Sports & Fitness Industry Association (SFIA), a US-based trade association of sports and fitness brands, participation in sports and activities increased by 1.3 percent in 2021 compared to 2020. Therefore, the rise in sports activities is driving the growth of the electrolyte drinks market.
Competitive Landscape:
Major companies operating in the electrolyte drinks market report are PepsiCo Inc., Abbott Laboratories, The Coca-Cola Company, GSK plc, Danone S.A., Red Bull GmbH, Schweppes Australia Pty Ltd, Pocari Sweat (Otsuka Pharmaceutical Co. Ltd.), BODYARMOR, Lucozade Ribena Suntory Limited, GU Energy Labs, Liquid IV, Nuun Hydration, Vega Sport, Biolyte, LyteZone, Hi-Lyte, LifeAID Beverage Co., Hydrant Inc., Kill Cliff, Skratch Labs, Drip Drop Hydration Inc., AQUAhydrate, Hydralyte, Ultima Replenisher, PURE Sports Nutrition, Tailwind Nutrition, NOOMA, REIZE Energy Drink, SOS Hydration Inc, 4 Purpose Energy, BeMixed, Clean Cause, Cure Hydration, Electrolyte Water Co., LMNT (Elemental Labs), ORAL I.V., OXIGEN Water, SOS Kids, Tailwind Nutrition, The Perfect Sports Drink, VAYA, ZeroWater, ZYM Catapult
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Top Trend - Reliance Consumer Products Launches Cricket-Themed Electrolyte Drink
Major companies operating in the electrolyte drinks market are focused on developing new innovative products, such as cricket-themed electrolyte drinks, to help people maintain their hydration levels. A cricket-themed electrolyte drink is a beverage infused with electrolytes designed to replenish vital salts and provide hydration to cricket enthusiasts. For instance, in September 2023, Reliance Consumer Products Limited, an India-based retail sector offering a wide range of products, launched Campa Cricket, a drink infused with electrolytes. A crisp, lemon-flavored carbonated beverage called Campa Cricket is devoted to India's passionate supporters of cricket. In addition, it offers cricket fans a fizzy, lemony refreshment while they cheer on their favorite players or go about their daily business. Customers can purchase Campa Cricket in multiple configurations, such as a 250-ml pack for Rs 20 or a 500-ml sharing pack for Rs 30.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. Electrolyte Drinks Market Characteristics
3. Electrolyte Drinks Market Trends And Strategies
4. Electrolyte Drinks Market - Macro Economic Scenario
5. Electrolyte Drinks Market Size And Growth
…..
27. Electrolyte Drinks Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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The Business Research Company (www.thebusinessresearchcompany.com) is a market intelligence firm that pioneers in company, market, and consumer research. Located globally, TBRC's consultants specialize in various industries including manufacturing, healthcare, financial services, chemicals, and technology. The firm has offices located in the UK, the US, and India, along with a network of proficient researchers in 28 countries.
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