Press release
A2P Messaging Market 2024-2033: Future Outlook, Industry Share, Global Trends And Key Players Analysis
A2P Messaging Market
The Business Research Company offers in-depth market insights through A2P Messaging Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.
Market Size And Growth Forecast:
The A2P messaging market size has grown steadily in recent years. It will grow from $69.96 billion in 2023 to $72.68 billion in 2024 at a compound annual growth rate (CAGR) of 3.9%. The growth in the historic period can be attributed to internet penetration, rise in smartphone usage, business communication evolution, SMS integration in services, security and authentication needs.
The A2P messaging market size is expected to see strong growth in the next few years. It will grow to $88.53 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to IoT communication, banking and financial services usage, healthcare and appointment reminders, adoption of chatbots and AI, industry-specific integration. Major trends in the forecast period include compliance with regulatory standards, interactive messaging experiences, vertical-specific messaging solutions, API integration and platform diversification, omnichannel messaging strategies.
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Market Segmentation:
The A2P messaging market covered in this report is segmented -
1) By Component: Platform, A2P Service
2) By SMS Traffic: National Traffic, Multi-Country
3) By Deployment Mode: On-Premises, Cloud
4) By Application: Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, Other Applications
5) By End Users: Banking, Financial Services, and Insurance, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, Other End Users
Major Driver - Smartphone Surge Is Propelling A2P Messaging Market Growth Through Increased Penetration
Increasing penetration of smartphones is expected to propel the growth of the A2P messaging market going forward. A smartphone refers to a portable electronic device that connects to the internet and cellular networks. A2P messaging helps smartphone users receive messages from a business application for marketing or customer service purposes, mainly via an automated procedure. For instance, in February 2023, according to Uswitch Limited, a UK-based financial conduct authority, beginning in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) will own a smartphone. Therefore, the increasing penetration of smartphones is driving the growth of the A2P messaging market.
Competitive Landscape:
Major companies operating in the A2P messaging market report are China Mobile Limited, AT&T Inc., Orange S.A., Twilio Inc., Sinch AB, Tata Communications Limited, Genesys Telecommunications Laboratories Inc., Syniverse Technologies LLC, Infobip Ltd., MessageBird B.V., BICS SA/NV, Vonage Holdings Corp., Kaleyra Inc., Monty Mobile SAL, TeleSign Corporation, OpenMarket Inc., Comviva Technologies Limited, Route Mobile Limited, Karix Technologies Private Limited, Cequens Ltd., Plivo Inc., Mitto AG, Soprano Design Pty Ltd, Global Message Services S.A., Clickatell (Pty) Ltd., Nexmo Inc. (Vonage API Platform), Summit Tech (Summit Technology Group), Tyntec Silverstreet, Dexatel Global Message Services AG, CLX Communications AB, Esendex Ltd., Fortytwo Telecom AB, Upland Software Inc. (Mobile Messaging Solutions), BulkSMS (a division of Adapt IT), Commify Group Limited, 3Cinteractive Corp. (3C), IMImobile PLC (acquired by Cisco), Kaleyra S.p.A. (formerly known as Solutions Infini), Mogreet Inc.
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Top Trend - Strategic Collaborations And Partnerships Driving Innovation And Market Growth In The A2P Messaging
Major companies operating in the A2P messaging market are forming partnerships to develop new products and strengthen their positions in the market. Collaborations and partnerships in the A2P messaging market foster innovation, leverage complementary expertise, and accelerate the development and commercialization of advanced therapies by combining resources and capabilities. For instance, in June 2021, Du, an UAE-based telecommunications company partnered with Route Mobile Limited, an India-based cloud-communication platform service provider to launch A2P messaging hub. The messaging hub is a scalable solution that is entirely managed by Route Mobile and built to accommodate a higher capacity of SMS terminations. Through their cooperation, du will be able to take advantage of Route Mobile's firewall solutions and position them in relation to other carriers in order to close revenue leaks. Route Hub, the carrier-grade, fully scalable SMS hubbing platform created in-house by Route Mobile, provides managed services to mobile operators worldwide. The messaging hub is anticipated to offer businesses, over-the-top (OTT) providers, and mobile network operators (MNO) a comprehensive and customized communication service.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. A2P Messaging Market Characteristics
3. A2P Messaging Market Trends And Strategies
4. A2P Messaging Market - Macro Economic Scenario
5. A2P Messaging Market Size And Growth
…..
27. A2P Messaging Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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