Press release
A2P & P2A Messaging Market worth $116.33 billion by 2030, growing at a CAGR of 7.14% - Exclusive Report by 360iResearch
A2P & P2A Messaging Market | 360iResearch
The Global A2P & P2A Messaging Market to grow from USD 71.77 billion in 2023 to USD 116.33 billion by 2030, at a CAGR of 7.14%.
Request a Free Sample Report @ https://www.360iresearch.com/library/intelligence/a2p-p2a-messaging?utm_source=openpr&utm_medium=referral&utm_campaign=sample
A2P messaging, or Application-to-Person messaging, directs the transmission of messages from an application, typically operated by a business or organization, to an individual user's device. This form of communication is widely used for various purposes, including sending notifications, alerts, marketing messages, one-time passwords (OTPs), and promotional content, among others. The message content can be delivered via SMS, MMS, or in-app push notifications. P2A messaging, or Person-to-Application messaging, is the inverted process of A2P, where the individual user initiates communication towards an application. This type of interaction includes user responses to A2P messages, such as confirming appointments, requesting information, or participating in SMS-based surveys or votes. P2A messaging provides a channel for two-way communication between customers and businesses, fostering engagement and allowing for immediate feedback. The scope of the A2P & P2A messaging market extends to all business sectors that aim to leverage mobile messaging services to reach out to customers globally. It covers various platforms, services, and technological advancements to optimize SMS delivery and reception. The A2P & P2A messaging market is growing due to the need to engage consumers in interactions to drive profitability, increased mobile marketing and omnichannel advertising, and the adoption of customer communication services in banking, healthcare, retail, and eCommerce. However, the adoption of A2P & P2A messaging faces certain challenges, such as the presence of local regulations coupled with country-specific guidelines and identifying and preventing gray route abuse affecting telecom operators' revenue. Rich communication services (RCS) in the A2P messaging space, integration of AI and machine learning for personalized messaging campaigns, and collaboration between the telecom operator and over-the-top (OTT) players present potential opportunities for the A2P & P2A messaging market to grow in the coming years.
In the Americas, particularly in the United States and Canada, A2P (Application-to-Person) and P2A (Person-to-Application) messaging services are witnessing significant growth. Factors such as higher smartphone penetration, a robust e-commerce sector, and advanced adoption of technologies contribute to this expansion. Consumer needs in these regions often revolve around convenience, time efficiency, and personalized experiences. A2P messaging is widely used for marketing, notification services, banking alerts, and two-factor authentication systems. In countries across South America, the adoption of A2P messaging is rising with the mobile economy's growth. Customers in this region tend to be price-sensitive, and mobile operators are creatively bundling A2P messaging services with other offerings to entice users. China and Japan represent significant markets in the Asia Pacific region for A2P and P2A messaging. Both regions exhibit an appetite for technological innovation, with consumers showing high receptivity to mobile banking, online shopping, and other digitally enabled services that require secure and prompt communication channels, including A2P messaging. In China, with the massive e-commerce industry and a supportive regulatory environment, A2P messaging is fundamental to operations and customer service. India is a burgeoning market for A2P messaging, fueled by a rapidly growing young demographic, increasing smartphone usage, and digital transformation initiatives. Europe's A2P & P2A messaging market is maturing, backed by a strong regulatory framework that prioritizes data protection and privacy, such as GDPR (General Data Protection Regulation). Enterprises are implementing A2P solutions to engage with consumers and for transactional notifications. The market is likely to further expand with the evolution of rich communication services and the increasing trend of businesses transitioning to omnichannel communication strategies. The Middle East and Africa exhibit rapid growth in mobile subscriptions and are increasingly becoming attractive markets for A2P messaging. The demand here is driven by a combination of factors, including the need for mobile financial services, government initiatives for digital inclusion, and a young, tech-savvy population.
Market Segmentation & Coverage:
This research report categorizes the A2P & P2A Messaging Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Type, market is studied across A2P and P2A. The A2P commanded largest market share of 91.35% in 2023, followed by P2A.
Based on Traffic, market is studied across Multi-Country and National. The National commanded largest market share of 57.56% in 2023, followed by Multi-Country.
Based on Messaging Platform, market is studied across Cloud API Messaging Platform and Traditional & Managed Messaging Platform. The Cloud API Messaging Platform commanded largest market share of 80.56% in 2023, followed by Traditional & Managed Messaging Platform.
Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. The Consumer Goods & Retail commanded largest market share of 21.60% in 2023, followed by Media & Entertainment.
Based on Application, market is studied across Authentication Services, Customer Relationship Management Services, Inquiry & Search Related Services, Interactive Messages, Notifications & Alerts, Promotional & Marketing Services, Pushed Content Services, and Voting & Entertainment. The Notifications & Alerts commanded largest market share of 22.03% in 2023, followed by Promotional & Marketing Services.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 36.11% in 2023, followed by Europe, Middle East & Africa.
Inquire Before Buying @ https://www.360iresearch.com/library/intelligence/a2p-p2a-messaging?utm_source=openpr&utm_medium=referral&utm_campaign=inquire
FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the A2P & P2A Messaging Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the A2P & P2A Messaging Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the A2P & P2A Messaging Market, highlighting leading vendors and their innovative profiles. These include Belgacom International Carrier Services SA by Proximus Group, China Telecom Global Limited, ClearSky Technologies, Inc., Comviva Technologies Limited, DIMOCO Europe GmbH by Tofane Global SAS, Global Message Services AG, Infobip Ltd., LINK Mobility Group Holding ASA, Mavenir Systems, Inc., MessageBird B.V., Mobiweb Limited, Monty UK Global Ltd, Plivo Inc., Retarus GmbH, Route Mobile Limited, SAP SE, Sify Technologies, Sinch AB, Syniverse Technologies LLC, Tata Communications Limited, Telnyx LLC, Twilio Inc., Tyntec, VoiceSage, and Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson.
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. A2P & P2A Messaging Market, by Type
7. A2P & P2A Messaging Market, by Traffic
8. A2P & P2A Messaging Market, by Messaging Platform
9. A2P & P2A Messaging Market, by Industry
10. A2P & P2A Messaging Market, by Application
11. Americas A2P & P2A Messaging Market
12. Asia-Pacific A2P & P2A Messaging Market
13. Europe, Middle East & Africa A2P & P2A Messaging Market
14. Competitive Landscape
15. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the A2P & P2A Messaging Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the A2P & P2A Messaging Market?
3. What is the competitive strategic window for opportunities in the A2P & P2A Messaging Market?
4. What are the technology trends and regulatory frameworks in the A2P & P2A Messaging Market?
5. What is the market share of the leading vendors in the A2P & P2A Messaging Market?
6. What modes and strategic moves are considered suitable for entering the A2P & P2A Messaging Market?
Read More @ https://www.360iresearch.com/library/intelligence/a2p-p2a-messaging?utm_source=openpr&utm_medium=referral&utm_campaign=analyst
Contact 360iResearch
Mr. Ketan Rohom
Sales & Marketing,
Office No. 519, Nyati Empress,
Opposite Phoenix Market City,
Vimannagar, Pune, Maharashtra,
India - 411014.
sales@360iresearch.com
+1-530-264-8485
+91-922-607-7550
About 360iResearch
360iResearch is a market research and business consulting company headquartered in India, with clients and focus markets spanning the globe.
We are a dynamic, nimble company that believes in carving ambitious, purposeful goals and achieving them with the backing of our greatest asset - our people.
Quick on our feet, we have our ear to the ground when it comes to market intelligence and volatility. Our market intelligence is diligent, real-time and tailored to your needs, and arms you with all the insight that empowers strategic decision-making.
Our clientele encompasses about 80% of the Fortune Global 500, and leading consulting and research companies and academic institutions that rely on our expertise in compiling data in niche markets. Our meta-insights are intelligent, impactful and infinite, and translate into actionable data that support your quest for enhanced profitability, tapping into niche markets, and exploring new revenue opportunities.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release A2P & P2A Messaging Market worth $116.33 billion by 2030, growing at a CAGR of 7.14% - Exclusive Report by 360iResearch here
News-ID: 3409206 • Views: …
More Releases from 360iResearch
Rising Incidence of Human Metapneumovirus in Vulnerable Populations Boosts Globa …
In recent years, the silent ascent of human metapneumovirus (HMPV) infections has begun to capture significant attention within the realm of infectious diseases. As we advance in medical science, unraveling complexities of age-old pathogens like common influenza or emerging illnesses like COVID-19, a critical discourse has been emerging around HMPV. Particularly, there seems to be a burgeoning acknowledgment of its growing impact on vulnerable global populations, propelling an increased demand…
The Meat Alternatives Market size was estimated at USD 9.39 billion in 2023 and …
From Appetite to Advocacy: The Rising Demand for Meat Alternatives
In recent years, the global food industry has been undergoing a remarkable transformation, driven primarily by an increasing consumer demand for healthier, sustainable, and ethically sourced food products. This seismic shift has brought traditional meat alternatives and high-protein plant-based foods into the spotlight. As the world becomes more conscious of the implications of meat consumption on health and the environment, the…
The Mobility-as-a-Service Market size was estimated at USD 264.80 billion in 202 …
Unpacking the Surge in Investments and Collaborations to Bolster Mobility-as-a-Service
In recent years, as urban landscapes continually evolve, a transformative shift known as Mobility-as-a-Service (MaaS) has reshaped the way we perceive transportation. Marked by the integration of various forms of transport services into a single accessible on-demand mobility solution, MaaS is rapidly gaining traction across global cities. As an emerging paradigm, it's not just shaping the future of travel but also…
The Data Center Services Market size was estimated at USD 56.65 billion in 2023 …
Smart City Revolutions: Why Data Center Colocation is the Future Backbone
In the era of digital transformation, urban landscapes across the globe are undergoing a seismic shift toward becoming "smart cities." The concept of a smart city revolves around using digital technology, IoT (Internet of Things), AI, and data analytics at an unprecedented scale to improve urban infrastructure, manage resources efficiently, and enhance the quality of life for citizens. A vital…
More Releases for A2P
Global A2P Messaging Market
The new report by Expert Market Research titled, 'Global A2P Messaging Market Size, Report and Forecast 2024-2032', gives an in-depth analysis of the global A2P messaging market, assessing the market based on its segments like components, applications, deployment modes, SMS traffics, end-users, and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based…
Global A2P Messaging Market Key Players, SMS Traffic, Growth Rate, Size, Share, …
The global A2P messaging market size is expected to grow from USD 62.1 billion in 2020 to USD 72.8 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 3.2% during the forecast period. The global A2P Messaging Market exhibits profitable growth in the next five years. The increase in A2P messaging traffic is influenced by a range of services that businesses are offering to their customers, which…
Global A2P SMS Sales Market Report 2016
Global A2P SMS Industry 2016 Market Overview, Size, Share, Trends, Analysis, Technology, Applications, Growth, Market Status, Demands, Insights, Development, Research and Forecast 2016-2020.
Various factors are responsible for the high revenue growth witnessed in the global A2P SMS market. However there are a few restraints as well forecast to challenge the market’s trajectory. Nevertheless, through the course of the forecast period starting from 2016 to 2021, the market will continue exhibiting…
A2P SMS Messages Convenient & Easy to Use
This research study on the global A2P SMS market provides a detailed analysis of various applications and End-use Industries of A2P SMS available in the market.
Based on the application, the market is divided into pushed content services, customer relationship management (CRM) services, promotional campaigns, interactive services, and inquiry related services.
Among the various types of End-use Industries the global A2P SMS market has been segmented into retail, BFSI, travel and…
A2P SMS Market - Account for Approximately 80% of the Total A2P SMSs sent in 202 …
The A2P SMS market report provides an in-depth analysis of the global A2P SMS market for the period 2014 – 2024, wherein 2015 is the base year and the years from 2016 to 2024 is the forecast period. Data for 2014 has been included as historical information.
The report covers all the prevalent trends playing a major role in the growth of the A2P SMS market over the forecast period.…
A2P SMS Market:Rapid Economic Growth across End-use Industries Spurs Adoption of …
Use of A2P SMSs in Retail and Healthcare Holds Promising Future
The global A2P SMS market, by application, is dominated by the customer relationship management services segment and the segment is expected contribute 33.7 % of the overall market revenue in 20204. The CRM services segment, along with the promotional campaigns and interactive services segments, will each register a steady CAGR of 4.7% over the course of the forecast period.
Based on…
