Phishing Protection Market worth $5.61 billion by 2030, growing at a CAGR of 12.86% - Exclusive Report by 360iResearch

The "Phishing Protection Market by Offering (Services, Solutions), Type (Email-based Phishing, Non-Email-based Phishing), Organization Size, Deployment, End-User - Global Forecast 2024-2030" report has been added to 360iResearch.com's offering.

The Global Phishing Protection Market to grow from USD 2.40 billion in 2023 to USD 5.61 billion by 2030, at a CAGR of 12.86%.

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The phishing protection market encompasses solutions and services designed to identify, prevent, and respond to phishing attacks that target individuals and organizations. These attacks often involve fraudulently obtaining sensitive information through disguises as trustworthy entities in electronic communications. The market includes various offerings such as email filtering, web security measures, phishing detection and response tools, and user training and awareness programs. Phishing protection solutions are applied across various platforms, including emails, web browsers, and mobile devices. They serve a multitude of end-users ranging from individual consumers to large enterprises across sectors such as finance, healthcare, government, and education. The primary objective is to safeguard sensitive information and maintain the integrity of data management systems. Growth in the phishing protection market is fundamentally driven by the rising incidence of phishing frauds, regulatory requirements for data protection, and the growing awareness of cybersecurity threats. Advances in AI and machine learning for predictive threat detection, and integrated security solutions also play a significant role in the expansion of this market. Despite the critical need for phishing protection services, certain limitations and challenges may hinder market growth, including the necessity for continuous updates to keep up with evolving phishing methods, potential false positives that could undermine user trust, and the requirement for ongoing user education and behavioral change. On the other hand, the continuous evolution of phishing techniques presents opportunities for innovation in real-time detection and response mechanisms. Increased adoption of cloud services offers a fertile ground for cloud-based phishing defense solutions. Furthermore, the integration of phishing protection with broader cybersecurity frameworks presents opportunities for providers to differentiate and add value.

In the American region, particularly in the United States and Canada, there is a high demand for phishing protection due to the significant Internet penetration and the digitalization of businesses. Customers from these countries are typically well-informed and seek comprehensive security solutions that offer real-time protection, user education, and support services. Significant investments in these regions are funneled into the development of advanced security infrastructure, with a substantial volume of patents filed focusing on AI, machine learning, and predictive analytics in cybersecurity. South America's phishing protection market is gradually expanding as cybersecurity awareness rises and digital transformation accelerates. Despite economic volatility and budget constraints, businesses in Brazil, Argentina, and Chile are progressively allocating resources towards phishing awareness training and anti-phishing tools to safeguard data and maintain customer trust. The European phishing protection market is well established owing to the robust regulatory framework provided by policies, including the General Data Protection Regulation (GDPR). These regulations have heightened the need for compliant phishing protection solutions. Enterprises across Europe are keen on adopting advanced security measures, and with increasing digitalization, the demand for email filtering, domain authentication, and user education remains high. The Middle East is witnessing a surge in cybersecurity demand due to increased digital transformation initiatives. Africa is an emerging market, with rising incidences of cybercrimes necessitating the deployment of phishing protection solutions despite budget constraints. The APAC region presents a diverse and rapidly developing market for phishing protection. With an extensive user base and increasing internet penetration, countries including China, India, Japan, and Australia are experiencing a steep rise in cyber threats, including phishing attacks. This has spurred demand for phishing protection solutions, especially in the eCommerce, banking, and telecommunications sectors.

Market Segmentation & Coverage:

This research report categorizes the Phishing Protection Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Offering, market is studied across Services and Solutions. The Services is further studied across Managed Security Services and Professional Services. The Solutions is further studied across Advanced Threat Intelligence, Email Security, and Training & Simulation. The Solutions is projected to witness significant market share during forecast period.

Based on Type, market is studied across Email-based Phishing and Non-Email-based Phishing. The Non-Email-based Phishing is projected to witness significant market share during forecast period.

Based on Organization Size, market is studied across Large Enterprises and Small and Medium-sized Enterprises. The Large Enterprises is projected to witness significant market share during forecast period.

Based on Deployment, market is studied across On-Cloud and On-Premises. The On-Premises is projected to witness significant market share during forecast period.

Based on End-User, market is studied across Banking, Financial Services & Insurance (BFSI), Government, Healthcare, Information Technology, Media & Entertainment, and Retail & eCommerce. The Media & Entertainment is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 37.59% in 2023, followed by Europe, Middle East & Africa.

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FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Phishing Protection Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in the Phishing Protection Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

Key Company Profiles:

The report delves into recent significant developments in the Phishing Protection Market, highlighting leading vendors and their innovative profiles. These include Abnormal Security Corp., Barracuda Networks, Inc., Cofense Inc., Deepwatch Incorporated, DuoCircle LLC, EchoMark, Inc., Fortra, LLC, ImmuniWeb SA, INKY Technology Company, IRONSCALES LTD., LexisNexis Risk Solutions by RELX Group, Microsoft Corporation, Mimecast Limited, Open Text Corporation, OPSWAT Inc., Paubox, Inc., PhishCloud Inc., Proofpoint, Inc., SlashNext, Inc., Sophos Ltd., SpyCloud Inc., Trend Micro Incorporated, Trustifi, LLC, Trustwave Holdings, Inc., Twilio Inc., Virtru, and ZeroFox, Inc..

Key Topics Covered:

1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Phishing Protection Market, by Offering
7. Phishing Protection Market, by Type
8. Phishing Protection Market, by Organization Size
9. Phishing Protection Market, by Deployment
10. Phishing Protection Market, by End-User
11. Americas Phishing Protection Market
12. Asia-Pacific Phishing Protection Market
13. Europe, Middle East & Africa Phishing Protection Market
14. Competitive Landscape
15. Competitive Portfolio

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the Phishing Protection Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Phishing Protection Market?
3. What is the competitive strategic window for opportunities in the Phishing Protection Market?
4. What are the technology trends and regulatory frameworks in the Phishing Protection Market?
5. What is the market share of the leading vendors in the Phishing Protection Market?
6. What modes and strategic moves are considered suitable for entering the Phishing Protection Market?

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