Press release
In-App Advertising Market: Connecting Trends, Demand Insights, and Size Dynamics for Success
In-App Advertising Global Market Report 2024
The Business Research Company offers in-depth market insights through In-App Advertising Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.
Market Size And Growth Forecast:
The in-app advertising market size has grown exponentially in recent years. It will grow from $120.95 billion in 2023 to $146.24 billion in 2024 at a compound annual growth rate (CAGR) of 20.9%. The growth in the historic period can be attributed to rise of mobile devices, shift in user behavior, monetization opportunities for app developer, app store evolution, growing app ecosystems..
The in-app advertising market size is expected to see exponential growth in the next few years. It will grow to $305.09 billion in 2028 at a compound annual growth rate (CAGR) of 20.2%. The growth in the forecast period can be attributed to global app market expansion, ad fraud mitigation, user experience enhancement, emerging app categories, data-driven targeting and analytics.. Major trends in the forecast period include mobile dominance, app monetization strategies, programmatic advertising, ad formats and creativity, data analytics and targeting..
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Market Segmentation:
The in-app advertising market covered in this report is segmented -
1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
2) By Platform: IOS, Android
3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing
Major Driver - The Surge In Smartphone And Tablet Utilization Driving The In-App Advertising Market
The increasing utilization of smartphones and tablets is driving the in-app advertising market forward. Smartphones are mobile phones that can be used for a wider variety of purposes other than making calls and messaging. Tablet is a device with a touchscreen interface larger than a smartphone. The increasing use of smartphones and tablets increases the use of mobile applications which host in-app advertisements. Ad publishers develop highly targeted and personalized ads using in-app mobile advertising, which increases the likelihood that the audience will be interested in and click on them. For instance, according to the Worldwide Quarterly Mobile Phone Tracker report published by the International Data Corporation (IDC), a US-based examiner and provider of data about various verticals, in 2021, global smartphone shipments reached 1.38 billion which was an increase of 7.7%. The growth was expected to continue in 2022 and the total shipments were expected to reach 1.43 billion. Therefore, the increasing use of smartphones and tablets is driving the in-app advertising market forward.
Competitive Landscape:
Major companies operating in the in-app advertising market report are Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., MoPub Inc., America Online Inc., Tapjoy Inc., Tune Group Sdn Bhd, Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Yahoo Advertising, Audience Network, Inneractive, Liftoff, Mintegral .
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Top Trend - Technological Advancements Reshaping The Landscape Of The In-App Advertising Market
Technological advancements are a key trend gaining popularity in the in-app advertising market. Major companies in the market are introducing new platforms and advanced technologies to sustain their position in the market. For instance, in November 2021, Pixalate, a US-based fraud-protection company launched the industry's first ad fraud supply path optimization (SPO) technology. The new product is an addition to Pixalate's analytics platform and helps customers to pick higher-quality paths for delivering ads across various platforms. It will also help the companies to gain insights and detect low-quality inventory resources.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. In-App Advertising Market Characteristics
3. In-App Advertising Market Trends And Strategies
4. In-App Advertising Market - Macro Economic Scenario
5. In-App Advertising Market Size And Growth
…..
27. In-App Advertising Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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