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Location Analytics Market worth $47.50 billion by 2030, growing at a CAGR of 12.82% - Exclusive Report by 360iResearch
Location Analytics Market | 360iResearch
The Global Location Analytics Market to grow from USD 20.41 billion in 2023 to USD 47.50 billion by 2030, at a CAGR of 12.82%.
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Location analytics market refers to the structured and systematic assessment and comprehension of potential or existing consumer groups within specific geographical boundaries. Location analytics market encompasses all data-driven insights regarding consumer behaviors, needs, preferences, and trends obtained by critically analyzing location-based data. The increasing use of analytical tools and spatial data is rising the adoption of location analytics solutions. The growing need for geographic predictive analytics is significantly contributing to the market demand. The increasing uptake of location analytics technology in disaster management applications is also surging the necessity of location analytics solutions. However, high initial cost of deployment may limit the adoption of location analytics solutions in the market. The legal concerns and data privacy issues related to location analytics solutions are concerning factors for the market growth. Moreover, the increase in the adoption of social media for customer engagement and flourishing automobile production & passenger vehicle sales may attract significant growth opportunities in upcoming years.
The Americas region has highly developed infrastructure for the adoption of location analytics solutions due to increasing investments in the military & defense sector. Significant presence of key players are also contributing to the market growth in the Americas region. There has been a substantial increase in the adoption of digital technologies within the European region due to Increased internet penetration, mobile usage, and investment in tech startups in the region. Investment in infrastructure projects, particularly in the Middle East and Africa, has improved logistical capabilities, thus enabling market growth in the EMEA region. The increasing urbanization and smart city initiatives in major Asian countries, including China, India, and Japan, have contributed to growing market demand in the APAC region. Governments and private sector entities are investing in big data analytics, the Internet of Things (IoT), and location intelligence platforms, further propelling the market's growth in the APAC region.
Market Segmentation & Coverage:
This research report categorizes the Location Analytics Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Component, market is studied across Services and Solutions. The Services is further studied across Managed Service and Professional Service. The Professional Service is further studied across Consulting Services, Deployment & Integration, and Training, Support, and Maintenance. The Solutions is further studied across Data Integration & ETL, Geocoding & Reverse Geocoding, Reporting & Visualization, and Thematic Mapping & Spatial Analysis. The Solutions is projected to witness significant market share during forecast period.
Based on Location Type, market is studied across Indoor and Outdoor. The Outdoor is projected to witness significant market share during forecast period.
Based on Application, market is studied across Customer Experience Management, Emergency & Response Management, Remote Location Analytics, Risk Management, Sales & Marketing Optimization, and Supply Chain Planning & Optimization. The Remote Location Analytics is projected to witness significant market share during forecast period.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 39.59% in 2023, followed by Europe, Middle East & Africa.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Location Analytics Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Location Analytics Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Location Analytics Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Capella Space Corp., CARTO, Cisco Systems, Inc., Esri, Galigeo SAS, Google LLC by Alphabet Inc., Gravy Analytics, Inc., HERE Global B.V., Hexagon AB, INRIX, Inc., International Business Machines Corporation, Lepton Software Export & Research (P) Ltd., Mapsted Corp., Microsoft Corporation, Nrby, Inc., Oracle Corporation, PlaceIQ, Inc. by Precisely Holdings, LLC, Placer Labs, Inc., Precisely Holdings LLC, Purple Wifi Ltd., Salesforce Inc., Samsara Inc., SAP SE, SAS Institute Inc., TIBCO Software Inc., TomTom International B.V., Trimble Inc., Zebra Technologies Corporation, and Zoho Corporation Pvt. Ltd..
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Location Analytics Market, by Component
7. Location Analytics Market, by Location Type
8. Location Analytics Market, by Application
9. Americas Location Analytics Market
10. Asia-Pacific Location Analytics Market
11. Europe, Middle East & Africa Location Analytics Market
12. Competitive Landscape
13. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Location Analytics Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Location Analytics Market?
3. What is the competitive strategic window for opportunities in the Location Analytics Market?
4. What are the technology trends and regulatory frameworks in the Location Analytics Market?
5. What is the market share of the leading vendors in the Location Analytics Market?
6. What modes and strategic moves are considered suitable for entering the Location Analytics Market?
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About 360iResearch
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