Global Customer Intelligence Platform Market Set to Reach USD 7.0 Billion by 2027, Says Latest Research Report

According to a recent market research report published by MarketsandMarkets, the global Customer Intelligence Platform (CIP) Market is poised to witness substantial growth, projected to surge from USD 1.9 billion in 2022 to USD 7.0 billion by 2027.

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This impressive Compound Annual Growth Rate (CAGR) of 29.7% reflects the increasing demand for personalized customer experiences, a paradigm shift toward data-driven marketing and advertising, and significant investments in customer intelligence platforms by large enterprises.

The comprehensive report, titled "Customer Intelligence Platform Market by Component, Application, Deployment Mode, Organization Size, Data Channel, Vertical, and Region," provides in-depth insights into the key factors driving this remarkable growth. The report highlights the pivotal role played by the platform segment, which is expected to hold the largest market share during the forecast period. The Customer Intelligence Platform serves as the next frontier in customer data management, connecting business users across sales, marketing, commerce, and services. The integration of AI and machine learning capabilities is identified as a crucial driver for the development of predictive models, further propelling the market.

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Furthermore, the support and maintenance services segment is anticipated to hold the largest market size during the forecast period. These services, encompassing troubleshooting, software upgradation, emergency response management, and proactive services, are essential for the seamless implementation and maintenance of customer intelligence platform solutions.

Key Highlights:

The platform segment expected to dominate the market during the forecast period, fueled by the rising demand for automated, personalized, and predictive services.

Support and maintenance services identified as a key growth driver, offering crucial assistance for the implementation and upkeep of customer intelligence platform solutions.

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North America projected to be the largest contributor to the market, with the US and Canada leading the region. The presence of major vendors and substantial investments in R&D activities contribute to the region's dominance.

About the Major Vendors:

The leading vendors in the customer intelligence platform market include IBM, Oracle, Microsoft, Adobe, SAS, Salesforce, Google, Informatica, SAP, Verint, Teradata, Zeta Global, TIBCO, NICE, TransUnion, Alida, Algonomy, NetBase Quid, NGDATA, Zeotap, ActionIQ, Amperity, UserIQ, Datashift, Staircase AI, Terminus, and Lifesight

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This release was published on openPR.