Automation Testing Market Size, Share, Demand, Growth Analysis Report

The global Automation Testing Market is poised for remarkable growth, projected to reach USD 55.2 billion by 2028 from USD 28.1 billion in 2023, according to the latest research report by MarketsandMarkets. The report delves into key insights and trends shaping the future of the automation testing landscape.

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API-First Development Elevates Automation Testing's Role

The report underscores the pivotal role of automation testing tools in API-first development, validating crucial aspects such as functionality, security, and performance. As APIs become the backbone for seamless integration and communication between software components, automation testing proves indispensable. These tools rigorously verify API functionality, conduct thorough security testing, and assess performance under varying conditions, contributing to robust and secure applications in an API-driven development landscape.

Web Segment Takes Center Stage in Endpoint Interface

With cross-browser compatibility becoming paramount in the dynamic web landscape, the report notes that the web segment is anticipated to hold the largest market size during the forecast period. Automation testing plays a crucial role in systematically verifying the functionality and appearance of web applications across popular browsers, ensuring a seamless and uniform experience regardless of the chosen browser.

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Retail Sector to Witness Higher Growth

In the retail sector, Point-of-Sale (POS) systems are highlighted as the linchpin of physical store operations. Automation testing in POS systems ensures flawless functionality, accurate transaction processing, and a positive in-store experience for customers. This comprehensive testing approach minimizes the risk of errors, enhances operational efficiency, and delivers a seamless and positive in-store experience.

Asia Pacific Emerges as a Technology Initiatives Hub

The Asia Pacific region is expected to exhibit a higher growth rate during the forecast period, driven by a surge in technology initiatives and substantial investments in digital infrastructure. Automation testing emerges as a linchpin in this context, providing a structured means to identify and rectify potential issues proactively. The systematic approach of automation testing aligns seamlessly with the multifaceted objectives of technology-driven projects.

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Key Market Players

The automation testing market features major vendors including IBM, Broadcom, OpenText, Capgemini, Microsoft, and others. These players have adopted various growth strategies, such as partnerships, collaborations, new product launches, and acquisitions to expand their footprint in the automation testing market.

As the automation testing market continues to evolve, these players are well-positioned to drive innovation and shape the future of testing methodologies

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This release was published on openPR.