Hand Sanitizer Market Size, Share, Industry, Forecast and outlook (2024-2031)

Hand sanitiser is an effective disinfectant that helps to remove the microorganisms and is available in the form of gel, liquid and others. Hand sanitiser contains 80% of ethyl alcohol that provides more protection against various viruses and bacteria. Hand sanitiser also includes 70% of isopropyl alcohol that becomes more effective against viruses. Hand sanitiser is also available in the form of hand wipes which contains antifungal and antibacterial properties that also help in skincare. Rising awareness among consumers regarding the importance and significance of hand hygiene to prevent transmissible diseases is expected to boost market growth. The portability and convenience served by hand sanitisers over handwashes are drawing a substantial consumer base, majorly augmenting the sales of gel-type sanitisers.

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Market Dynamics

The rising awareness among consumers about personal hygiene owing to rising infectious diseases is a major factor that is increasing the growth of this market. Increasing awareness towards hand hygiene is gaining prominence on account of being an important measure to restrict the occurrence of nosocomial infections. Therefore, hand hygiene forms the most important element of personal care, thereby driving the popularity of hand sanitisers. Especially after the breakdown of COVID-19, health awareness has increased and that is pushing the demand for the hand sanitiser market. This rise in importance is a change from the past. In addition, the government further promotes the usage of hand care products to increase awareness as well as avoid health issues among consumers. For instance, the WHO and FDA have taken initiatives to make people aware of hand hygiene and the risks associated with not maintaining the hygiene.

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Segment Analysis

Gel sanitisers are usually thin and watery in the formulation and therefore provide the convenience of getting spread easily and penetrating the skin to kill most of the bacteria. Easy product availability and wider access to this type of hand sanitiser are driving the growth of the segment in the market in the last few years. The product results in decreased microbial populations in different ways. Moreover, the inclusion of different flavours affecting the fragrance is driving segment growth in the hand sanitiser market. For instance, in May 2020, L Brands launched a line of hand sanitisers under its Victoria's Secret brand. Himalaya Wellness has launched new sanitisers which are available in fruit flavours including green apple, strawberry, litchi, and orange.

Competitive Landscape

The major players in the market include Reckitt Benckiser Group, Unilever PLC, and GOJO Industries Inc., among others. There has been a massive surge in the demand for hand sanitisers due to the COVID-19 pandemic. To cater to this demand, existing companies have increased their production as well as many new companies have entered the market. Companies are focusing on expanding their production capacity and are adopting innovative technologies to meet consumer demand for hand sanitisers.

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