A strong partnership for mushroom-based foods

German Biotech Company Infinite Roots Collaborates with leading Food Manufacturer Pulmuone in South Korea

Hamburg / Seoul - Infinite Roots, a pioneer in the development of mycelium-based nutrition, and Pulmuone, a leading renowned South Korean food manufacturer, are joining forces for a sustainable revolution in food production. The shared goal: to develop innovative protein products for the South Korean market, tailored to the local consumers’ preferences.

Infinite Roots develops innovative products to replace meat, that are based on mycelium of edible mushrooms. This mycelium is the vegetative part of a fungus – essentially a vast root-like network. It is one of the most intelligent natural resources on Earth; a healthy, abundant, nutrient-dense material whose vast potential is only now being realized. It contains valuable nutrients, such as complete protein with all essential amino acids, prebiotic fibers, vitamins, and minerals. Infinite Roots has developed a patented technology to utilize mycelium from edible mushrooms in a novel way for food production.

The newly initiated collaboration combines Infinite Roots' advanced technology in alternative protein production with Pulmuone's comprehensive product development expertise and their in-depth consumer knowledge by offering products across many different categories. Together, the two companies will evaluate the market potential and customer acceptance through extensive consumer research, and retail tests in selected channels in South Korea.

"Working with Pulmuone is a true honor for us. We are very happy to join forces with a partner with such market power and an equally visionary mindset. This partnership is a significant step in our mission to offer sustainable and tasty nutrition options – in this case, focusing on the culinary traditions and taste preferences in South Korea," explained Dr. Mazen Rizk, CEO and Founder of Infinite Roots. "Pulmuone's outstanding expertise in the food industry and our innovative approach in product development complement each other perfectly to set new standards in alternative nutrition. We believe everyone should have access to sustainable, nutritious foods that thrive within our planetary boundaries. Therefore, we aim to create a healthy, sustainable, and fair food system."

"We are excited to collaborate with Infinite Roots and together develop products that are not only environmentally friendly but also meet the high expectations of our customers," said Kim Jin Hong, CEO Pulmuone Foods. "Infinite Roots impressed us with their clear vision and the professionalism with which they put it into practice. This partnership is proof of our commitment to revolutionizing the food industry and shaping a more sustainable future."

The companies plan to expand their collaboration further following a successful test phase. This partnership is a promising step towards a more sustainable and innovative food industry.

Infinite Roots
Humboldtstraße 59
22083 Hamburg
Germany

https://www.infiniteroots.com/

PickMeUp Communications
Herr Dr.Marc Sgonina

presse@pickme-up.de

About Infinite Roots
Infinite Roots, formerly known as Mushlabs, is a biotechnology company based in Hamburg (Germany). Founded in 2018 by Dr. Mazen Rizk, Anne-Cathrine Hutz and Dr. Thibault Godard, the company gathers a team of highly motivated scientists dedicated to the production of sustainable and healthy food to meet the challenges of a growing world population. With its patented technology, Infinite Roots focuses on the cultivation and fermentation of fungal mycelium, which serves as the basis for a wide range of products. The start-up now employs more than 60 people from a wide range of cultural backgrounds who are working together to further develop and market this environmentally friendly alternative to conventional foods.

About Infinite Roots
Infinite Roots, previously known as Mushlabs, is a Hamburg-based biotechnology firm. Established in 2018 by Dr. Mazen Rizk, Anne-Cathrine Hutz, and Dr. Thibault Godard, the company boasts a team of passionate scientists. This team is fiercely committed to addressing the challenges faced by an expanding global population through the creation of sustainable and nutritious food solutions. With its patented technology, Infinite Roots excels in the cultivation and fermentation of mushroom mycelium, providing a nutritional foundation for a wide variety of products. Now with over 60 employees from diverse cultural backgrounds, the company collaboratively promotes and markets this eco-friendly alternative to traditional food sources.

About Pulmuone
Founded in 1981 as a modest grocery shop in Seoul, Pulmuone has ascended to become the leading producer of healthy and sustainable food in South Korea. As a publicly traded company with a keen emphasis on global expansion, Pulmuone has markedly bolstered its international footprint, especially in the US, through strategic moves such as acquiring Vitasoy's US operations in 2016. Committed to fresh, natural ingredients and eco-friendly production practices, Pulmuone exemplifies the essence of sustainability throughout its supply chain. This commitment was recently acknowledged by its inclusion in the S&P Global Corporate Sustainability Assessment (CSA) for 2023, a distinction that places Pulmuone within the top one percent of food companies worldwide.

This release was published on openPR.