Press release
Customer Journey Analytics Market Report 2023: Trends, Share, Size, In-Depth Analysis And Forecast To 2032
Customer Journey Analytics Market Report
The Business Research Company offers in-depth market insights through Customer Journey Analytics Global Market Report 2024, providing businesses with a competitive advantage by thoroughly analyzing the market structure, including estimates for numerous segments and sub-segments.
Market Size And Growth Forecast:
The customer journey analytics market size has grown exponentially in recent years. It will grow from $12.31 billion in 2023 to $14.84 billion in 2024 at a compound annual growth rate (CAGR) of 20.6%. The growth in the historic period can be attributed to customer-centric business approach, proliferation of data sources, personalization and targeted marketing, real-time insights and actionability, compliance and data privacy concerns..
The customer journey analytics market size is expected to see exponential growth in the next few years. It will grow to $31.2 billion in 2028 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to enhanced customer experience focus, omnichannel customer journey analysis, ai and machine learning adoption,real-time analytics capabilities, data integration and unification solutions.. Major trends in the forecast period include cross-functional collaboration, business process optimization, privacy and data security compliance, customer retention and loyalty,predictive and prescriptive analytics..
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Market Segmentation:
The customer journey analytics market covered in this report is segmented -
1) By Component: Solution, Services
2) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs)
3) By Data Source: Web, Social Media, Mobile, Email, Store, Call Center, Other Data Sources
4) By Application: Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management, Other Applications
5) By Industry Vertical: BFSI, IT And Telecom, Healthcare, Retail And eCommerce, Government And Defense, Media And Entertainment, Manufacturing, Other Industry Verticals
Major Driver - Big Data Analytics Fueling The Rise Of Customer Journey Analytics Market
The adoption of big data analytics is expected to propel the growth of the customer journey analytics market going forward. Data analytics can be referred to as the process of analyzing raw data in order to draw conclusions and help businesses optimize their performance. Businesses employ big data and data analytics to have a strong customer journey analytics platform, where companies collect user actions in one central database to get valuable insight into customer behavior, which results in an increase in the demand for analytics services. For instance, according to ZDNet, a US-based business technology news website, the big data analytics market is expected to reach $103 billion by 2023, with 45% of enterprises running their big data workloads in the cloud. Therefore, the adoption of big data analytics is driving the demand for the consumer journey analytics market growth.
Competitive Landscape:
Major companies operating in the customer journey analytics market report are Acxiom LLC, NICE Ltd, Quadient, Salesforce. com Inc., Verint Systems Inc., Kitewheel LLC, Servion Global Solutions Limited, Amperity Inc., Google LLC, Microsoft Corporation, Genesys Telecommunications Laboratories Inc, Alterian Software Holdings LLC (now known as Acxiom LLC), Oracle Corporation, International Business Machines Corporation, Adobe Inc., SAP SE, Pointillist Inc., ClickFox Inc., BryterCX Inc., Teradata Corporation, MoEngage Inc., NetBase Quid Inc., SAS Institute Inc., Tealium Inc., Mixpanel Inc., Woopra Inc., FullStory Inc., Amplitude Inc., ContentSquare SAS, Quantum Metric Inc., Glassbox Ltd., SessionCam Ltd., Decibel Insight Ltd., Smartlook s. r. o., UserReplay Ltd.
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https://www.thebusinessresearchcompany.com/report/customer-journey-analytics-global-market-report
Top Trend - Ai And Machine Learning Reshaping The Customer Journey Analytics Landscape
The emergence of artificial intelligence and machine learning is a key trend gaining popularity in the customer journey analytics market. Artificial intelligence is used as part of a comprehensive digital transformation strategy to increase customer satisfaction, make strategic use of customer data, automate labor, increase responsiveness, and speed up data-driven decision-making. Major companies operating in the customer journey analytics sector are focused on introducing new technologies to improve customer experience. For instance, in January 2021, BryterCX, a US-based customer journey intelligence company, launched IRIS, an AI-enabled flagship platform with the development of new journeys science tools such as orchestration, mapping, and CX (Customer experience) monitoring and management, offers a comprehensive solution for managing and enhancing customer journeys to journey analysts, business line owners, and CX executives.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. Customer Journey Analytics Market Characteristics
3. Customer Journey Analytics Market Trends And Strategies
4. Customer Journey Analytics Market - Macro Economic Scenario
5. Customer Journey Analytics Market Size And Growth
…..
27. Customer Journey Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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