Press release
The Global Herbal Tea Market to grow from USD 14.03 billion in 2023 to USD 20.21 billion by 2030, at a CAGR of 5.34%.
Herbal Tea Market | 360iResearch
The Global Herbal Tea Market to grow from USD 14.03 billion in 2023 to USD 20.21 billion by 2030, at a CAGR of 5.34%.
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Herbal tea is made from the infusion or decoction of herbs, spices, or other plant materials in hot water. Unlike traditional teas brewed from the camellia sinensis plant, herbal teas do not generally contain caffeine. They are known for their varied flavors, scents, and purported health benefits, ranging from relaxing and soothing to digestive and immune system support. Herbal teas are widely consumed for their health benefits, flavors, and natural remedies for ailments such as colds, insomnia, and digestion. The primary consumers range from health-conscious individuals to those seeking herbal alternatives for relaxation and wellness. The market serves various end-users, including residential, cafes, restaurants, and wellness industries. The scope of the herbal tea market includes the cultivation and sourcing of herbal ingredients, production and packaging of herbal tea products, and distribution and retail across various platforms ranging from supermarkets to health stores and online outlets. Influential growth factors include a rising health-conscious consumer population, growing preference for natural and organic products, increasing popularity of wellness and self-care trends, and the increasing accessibility of herbal teas through various retail channels. Additionally, the integration of herbal teas into the lifestyle and wellness routines of consumers worldwide supports market expansion. However, the adoption of herbal tea is hindered by competition from traditional teas and other beverages, stringent regulations and quality standards for herbal products, and fluctuations in the availability and price of herbal ingredients due to climate change and agricultural issues. On the other hand, a rising focus on sustainable and eco-friendly packaging, strategic partnerships with wellness influencers and lifestyle brands, development of functional herbal teas tailored for specific health benefits, enhanced online presence, and direct-to-consumer sales channels present potential opportunities for the herbal tea market.
In the Americas, particularly the United States and Canada, the herbal tea market is experiencing robust growth driven by a surge in health-conscious consumers and the diversification of product offerings. The United States has seen a rise in herbal tea startups utilizing e-commerce to reach niche markets, focusing on wellness trends, such as sleep enhancement and stress reduction. In Canada, sustainability and ethically sourced ingredients are significant factors influencing consumer purchases, alongside an interest in exploring international herbal blends. In South America, the herbal tea market is benefiting from the local tradition of herbal infusion consumption, which has seamlessly integrated these products into daily habits, supporting overall market growth. In the EMEA region, diverse consumer needs and purchasing behaviors are evident. EU countries have shown a profound interest in organic and fair-trade certified products, reflecting a broader societal commitment to environmental and social responsibility. The Middle East presents a growing market characterized by a strong tradition of herbal tea consumption, with investments targeting luxury tea experiences and the health benefits of herbal offerings. Africa's market is emerging with local startups exploring indigenous herbs, underpinned by initiatives to enter global markets while ensuring fair trade practices. The APAC region, particularly China, Japan, and India, has adopted herbal tea due to historical consumption patterns and an increasing awareness of health benefits. In China, herbal tea has been a staple for centuries, with consumers focusing on its medicinal properties. Japan's market is distinguished by its demand for quality and a growing interest in organic varieties. India's market is booming due to traditional Ayurvedic practices, driving consumer preference towards local herbs.
Market Segmentation & Coverage:
This research report categorizes the Herbal Tea Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Type, market is studied across Black Tea, Green Tea, and Yellow Tea. The Black Tea is projected to witness significant market share during forecast period.
Based on Packaging Type, market is studied across Carton Packs, Herbal Tea Bags, Herbal Tea Paper Pouches, and Loose Tea. The Carton Packs is projected to witness significant market share during forecast period.
Based on Form, market is studied across Instant Premixes, Liquid & Powdered RTD, and Syrups. The Syrups is projected to witness significant market share during forecast period.
Based on Flavor, market is studied across Chamomile Herbal Tea, Fruit Herbal Tea, Ginger Herbal Tea, Hibiscus Herbal Tea, Lemongrass Herbal Tea, and Peppermint Herbal Tea. The Ginger Herbal Tea is projected to witness significant market share during forecast period.
Based on Distribution Channel, market is studied across Offline and Online. The Online is projected to witness significant market share during forecast period.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa commanded largest market share of 36.17% in 2023, followed by Asia-Pacific.
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FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Herbal Tea Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).
Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in the Herbal Tea Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.
Key Company Profiles:
The report delves into recent significant developments in the Herbal Tea Market, highlighting leading vendors and their innovative profiles. These include Adagio Teas, Apeejay Surrendra Group, Arbor Teas, Associated British Foods PLC, Bigelow Tea, Bombay Burmah Trading Corporation Limited, Buddha's Herbs, Dilmah Ceylon Tea Company PLC., East West Tea Company, LLC, Global Herbitech, Green Earth Products Pvt. Ltd., Hindustan Unilever Limited, Indigo Herbs Ltd., Martin Bauer GmbH & Co. KG, Mighty Leaf Tea, Mountain Rose Herbs, Nu-Tea Company Ltd., Numi, Inc., ONO TEAS Pvt. Ltd., Shangri-la Tea, Stash Tea Company, Tata Consumer Products Limited, Terra teas, The Hain Celestial Group, Inc., The Republic of Tea, Inc., Tielka Pty Ltd., and Vahdam Teas Private Limited.
Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Herbal Tea Market, by Type
7. Herbal Tea Market, by Packaging Type
8. Herbal Tea Market, by Form
9. Herbal Tea Market, by Flavor
10. Herbal Tea Market, by Distribution Channel
11. Americas Herbal Tea Market
12. Asia-Pacific Herbal Tea Market
13. Europe, Middle East & Africa Herbal Tea Market
14. Competitive Landscape
15. Competitive Portfolio
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Herbal Tea Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Herbal Tea Market?
3. What is the competitive strategic window for opportunities in the Herbal Tea Market?
4. What are the technology trends and regulatory frameworks in the Herbal Tea Market?
5. What is the market share of the leading vendors in the Herbal Tea Market?
6. What modes and strategic moves are considered suitable for entering the Herbal Tea Market?
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