Non-alcoholic Beverages Market Emerging Trends in Beverage Innovation: Exploring Opportunities in No/Low Alcohol and Enhanced Water Markets

The Non-alcoholic Beverages Market rise of no alcohol or low alcohol beverages reflects a shift in consumer preferences towards more mindful drinking habits. Additionally, the growing awareness of the health benefits associated with bottled water consumption suggests a heightened focus on hydration and wellness among consumers.

Market Size-
The SNS Insider report indicates that the Non-alcoholic Beverages Market was valued at USD 800.9 billion in 2022, and it is projected to achieve a market size of USD 1.34 trillion by 2030, with a compound annual growth rate (CAGR) of 6.7% expected over the forecast period from 2023 to 2030.

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Key Players:
Kraft Foods Group, Inc., Suja Life, LLC, FreshBev, Pressed Juicery, Suntory Beverage & Food, Unilever, Asahi Group, Jacobs Douwe Egberts, Kirin Holdings Co.

Market Report Scope -
Non-alcoholic Beverages Market A wave of fundamental change and continuous evolution is taking place in the global beverage sector, which is increasingly associated with social and cultural roles on the market. With a growing trend in recent years, the market for nonalcoholic beverages has more than 50 % share of the global beverage market. Due to the increasing popularity of refreshment drinks as well as an increase in human civilization, the market provides a comprehensive view for investors in this sector.

Market Growth Factors -
Manufacturers on the market are catering to new trends and innovation of their existing portfolios, which is expected to serve as a basis for further growth due to increasing consumer acceptance of categories such as no alcohol or low alcohol beverages. The segment is expected to be driven by growing consumer awareness about the health benefits of drinking water in a bottle. Product sales are driven by a preference for bottled water over ordinary drinking water, in particular amongst young people. In order to meet their daily energy and nutrient requirements, sportsmen and athletes must eat properly. Many other people are taking part in normal exercise to maintain their health, along with athletes and sportspeople who make a living by working out. More people are enjoying exercise today because of growing concerns about health and wellbeing. Electrolytes, water and energy that are lost due to exercise or activity can be replaced by sports drinks.

Segmentation Analysis -
The largest revenue share of 28.11% in 2023 was held by the carbonate's soft drinks segment. Carbonated soft drinks are known for their effervescence and wide variety of flavour, catering to the varied tastes. Their popularity is enhanced by the convenience and availability of CSDs in different packaging sizes, which make them a popular choice for consumers who are looking to find an immediate and satisfactory quencher.
In 2023, the retail sector accounted for most of the market share. During the forecast period, this segment is expected to expand further at a faster compounded annual growth rate. Retail is made up of supermarkets, hypermarkets, internet shops and other channels. The largest share in this category is held by supermarket and hypermarkets due to the wide variety of brands and goods on offer under one roof. Several supermarkets, including Whole Foods, Target, Aldi, are increasing their selection on the alcohol-free market.

By Product Type:
• Soft Drinks
• Bottled Water
• Tea & Coffee
• Juice
• Dairy Drinks
• Others
By Distribution Channel:
• Supermarket/Hypermarket
• Convenience stores
• Specialty Stores
• Online Retails
• Others
By Price Point:
• Standard
• Premium
• Luxury

Key Regional Development -
The Asia Pacific region accounted for a market share of 33.5% in the global alcohol-free beverage industry by 2023, driven by rising demand from emerging countries like China, India, Thailand and Malaysia. Key global players are attracted to expand their operations and distribution facilities in this region by various government initiatives to develop the manufacturing sector through tax cuts, subsidies, and increasing FDI limits.
In 2023, China accounted for the largest share of the Asia Pacific market. The growing awareness of health among consumers is an important driver. Many Chinese consumers are choosing nonalcoholic beverages as a healthier alternative to traditional sugary and alcoholic beverages, as awareness of the impact of lifestyle choices on health increases. This trend is particularly noticeable among the young generation, who seek beverages that are in line with their desire to achieve a healthy balance.

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Key Takeaway
Strong demand from fitness conscious consumers for the recovery of electrolytes and electrolytes and for the rapid supply of energy, athletes usually drink sports and energy drinks during high intensity exercise. For this reason, they are mainly used to speed up the rehydration process, provide immediate energy and improve general recovery from physical activity by athletes, gym patrons or fitness fanatics. In February 2022, for example, Applied Nutrition launched a new sports drink called LCarnitine.

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Recent Developments -
PepsiCo opened the biggest US bottler plant in Colorado in July of 2022. The proposed power station could deliver 100% of its energy from clean sources, best in class water efficiency and reduce virgin plastic usage.
Red Bull launched a limited edition and strawberry apricotflavored extension in March 2022. Red Bull Summer Edition Strawberry Apricot was made available on Walmart's shelves in the United States from April 4, 2022, and would be sold in single cans in both 8.4oz (25cl) and 12oz (35cl) formats.

Table of Contents
1. Introduction
2. Research Methodology
3. Market Dynamics
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ukraine- Russia war
4.3 Impact of Ongoing Recession on Major Economies
5. Value Chain Analysis
6. Porter's 5 Forces Model
7. PEST Analysis
8. Global Non-alcoholic Beverages Market segmentation, by Product Type:
9. Global Non-alcoholic Beverages Market segmentation, by Distribution Channel:
10. Global Non-alcoholic Beverages Market segmentation, by Price Point:
11. Global Non-alcoholic Beverages Market, by region/ country
12. Regional Analysis
13. Company Profile
14. Competitive Landscape

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