Global Sleepwear Market Share, Size, Growth, Report and Forecast 2024-2032

According to the report by Expert Market Research (EMR), the global sleepwear market size is projected to grow at a CAGR of 9.7% between 2024 and 2032. Aided by the rising awareness about sleep health and the increasing trend of premiumisation in fashion, the market is expected to grow significantly by 2032.

Sleepwear, encompassing a range of nightdresses, pyjamas, and loungewear, is increasingly gaining traction in the global fashion industry. The growing emphasis on comfortable and stylish sleepwear, driven by evolving consumer preferences and lifestyle changes, is a significant factor propelling the market growth.

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One of the primary drivers of the global sleepwear market growth is the increasing awareness among consumers about the importance of good sleep health. Comfortable sleepwear plays a crucial role in ensuring a good night's sleep, which is vital for overall health and well-being. This has led to a heightened demand for quality sleepwear products.

Another key factor contributing to the growth of the market is the trend of premiumisation. Consumers are increasingly seeking high-quality, luxurious sleepwear that offers both comfort and style. As per the sleepwear market analysis, this shift towards premium products is prompting manufacturers to focus on using finer materials and intricate designs, thereby driving the market upwards.

The rise of e-commerce platforms is also significantly influencing the market. The convenience of online shopping, along with the wide range of options available, has made it easier for consumers to access a variety of sleepwear styles and brands, thus boosting sales.

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Furthermore, the increasing focus on fashionable sleepwear as loungewear, especially during the recent times of home confinement, has contributed to the sleepwear market size. Consumers are opting for sleepwear that is comfortable enough for sleeping yet stylish enough to be worn during the day, either at home or for casual outings.

The market is also being driven by the growing popularity of organic and sustainable clothing. With the rising awareness of environmental issues and ethical practices, there is a growing preference for sleepwear made from organic, eco-friendly materials.

Geographically, North America holds a significant share of the global sleepwear market, largely due to the high spending power of consumers and the presence of several leading sleepwear brands.

Sleepwear Market Segmentation

The market can be divided based on end-user, distribution channel, and region.

Market Breakup by End-User

• Men
• Women
• Kids

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Discount Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global sleepwear market. Some of the major players explored in the report by Expert Market Research are as follows:

• American Eagle Outfitters, Inc
• Jockey International, Inc.
• Wacoal Holdings Corporation
• Hanesbrands Inc.
• Ralph Lauren Corporation
• H & M Hennes & Mauritz AB
• PVH Corporation
• Gap, Inc
• Lunya Company
• Sleeper LLC
• Others

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