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Frozen Potato Market Size, Key Insights, Profiling Companies And Growth Strategies By 2030

02-20-2024 07:39 AM CET | Food & Beverage

Press release from: The Insight Partners

/ PR Agency: The Insight Partners
The Insight Partners

The Insight Partners

The scope of our recent study titled "Frozen Potato Market Forecast to 2030 - Global Analysis - by Product Type and End Use," includes the description of factors fueling the market growth, estimation and forecast of revenue, and identification of major market players and their key developments. The report also provides a market share analysis.

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The frozen potato market size is projected to grow from US$ 65,063.77 million in 2022 to reach US$ 92,630.12 million by 2030; it is expected to register a CAGR of 4.6% from 2023 to 2030.

Frozen potatoes include various products such as French fries, hash brown, potato gems/shots, mashed potatoes, battered/cooked potatoes, and topped/stuffed potatoes. Frozen potato market is witnessing significant growth owing to rising snacking trend. People are looking for delicious treats to indulge. Moreover, they are preferring food products that help them save preparation efforts and cooking time. Potatoes are widely consumed as fresh or in processed forms. Frozen potatoes are easy to cook and require minimal preparation. All these factors are driving the frozen potato market growth.

Based on product type, the frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. in 2022, the French fries segment held the largest share of the frozen potato market. Frozen French fries are high in calories and contain certain vitamins and minerals including vitamin B6, vitamin C, and vitamin K. They are usually prepared by cutting potato strips from fresh potatoes and deep-fat frying them. Frozen French fries have a lot of variety in terms of coatings and seasonings which enhances the flavor. They are a popular side dish in burger joints, fast-food restaurants, and in homes. According to National Geographic, the average American eats nearly 30 pounds of french fries each year. Frozen French fries are available in various sizes and shapes, including thin shoestring fries, curly fries, waffle fries, wedge-cut fries, crinkle-cut fries, and thick steak-cut fries. They can be added to numerous cuisines including burgers or hamburgers, green chile adobado poutine, waffle potato appetizers, tater tots, sandwiches, etc. Leading frozen French fries' companies operating in the market include McCain Foods Limited, Hungritos, Ore-Ida, Keventers, Lamb Weston, J.R. Simplot, Aviko, Farm Frites International, etc.

The frozen potato market is segmented into five main regions-North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. North America held the largest share of the market in 2022, and Asia Pacific is expected to register the highest CAGR during the forecast period. North America is one of the major markets for frozen potatoes due to the presence of a well-established food processing industry, rising trends of takeaway, dine-in, and on-the-go consumption, and string retail as well as the foodservice sector. Many significant frozen potato manufacturers including H.J. Heinz Company, J.R. Simplot Company, and McCain Foods Limited, among others are operating actively in the region. These companies have expanded their business across the region and hold significant market share as well. They have a widespread distribution network in the region which help them to cater to a large number of audiences. These factors are driving the growth of the frozen potato market in North America.

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The report segments the frozen potato market as follows:

Based on product type, the frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. Based on end-user, the frozen potato market is segmented into residential and commercial. Based on geography, the frozen potato market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America.

Frozen Potato Market: Competitive Landscape

Bart's Potato Company, Aviko B.V., Agristo NV, Lamb Weston Holdings Inc, Mccain, Farm Frites International B.V., Greenyard, Himalaya Food International Ltd, J.R. Simplot Company, and The Kraft Heinz Co. are among the key players operating in the global frozen potato market. These players adopt merger & acquisition, collaboration, and partnership strategies to expand their footprints across various geographies and cater to a larger customer base. In 2022, Lamb Weston Holdings, Inc. entered into an agreement to purchase the remaining equity interests in its European joint venture Meijer Frozen Foods. The key players in the market also launch innovative products to attract a large number of consumers. For instance, in 2019, Lamb Weston Holdings, Inc introduced waffled hash browns.

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Contact Person: Ankit Mathur
Phone: +1-646-491-9876

About Us:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

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