openPR Logo
Press release

Frutana reports a profit for 2023

02-19-2024 11:53 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Agri Terra Group

/ PR Agency: Pressestelle Agri Terra
Frutana with profits in 2023 (© Paraguay Fresh S.A. - concept image)

Frutana with profits in 2023 (© Paraguay Fresh S.A. - concept image)

The traditional Paraguayan brand Frutana surprisingly made an operating profit in 2023, according to its owner company Paraguay Fresh S.A., organized under the umbrella of the German-Paraguayan Agri Terra group of companies.

"Frutana had to improvise a lot last year, struggled with limited production and storage capacity, and had to turn down orders because it was simply not possible to produce enough fruit juice," says Carsten Pfau, the company's CEO. "This perhaps somewhat surprising annual profit makes us very optimistic, of course, because our new juice factory will soon be up and running, and then the picture should change again," Pfau continues.

"We have had the opportunity to be present in various large supermarket chains with our own refrigerators, but we did not yet have the necessary capacity, but we will soon have it, there is not much left to do. Then the company's growth should increase rapidly again, no question about it," explains the German investor.

The Frutana brand has been around in Paraguay for over twenty years and is best known for its freshly squeezed fruit juices. The Covid pandemic brought the company to its knees, as its main customers - fast-food chains, gas stations, schools and restaurants - hardly bought anything during this period.

During this phase, the company was taken over by Paraguay Fresh S.A., which belongs to the group of companies owned by the well-known entrepreneur and investor Carsten Pfau.

The support of the Agri Terra Group allowed the previous owners, who remained in the company after the takeover, to freely develop their skills and potential, while a new advertising campaign and, above all, a constant presence on social networks did the rest.

"For reasons of confidentiality, I shouldn't give specific figures, but I don't think I'm saying too much when I say that the annual profit for 2023 represents around twelve percent of the net purchase price for us, i.e. Paraguay Fresh S.A.," says Carsten Pfau. "If you consider that we have achieved this with the handbrake on, you can imagine that Frutana will become a true cash cow for us once we have full production capacity.

The entrepreneur, who hails from the Swabian town of Böblingen, has lived in Paraguay for around 25 years, but has other homes in various countries around the world. The family man is one of the best-known personalities in the South American country, not least thanks to his two television shows, which can be seen every week on Paraguayan evening television. Argentina's new president, Javier Milei, was once a cast member of Pfau's political talk show.

Agri Terra Group
Cruz del Defensor 1302
001885 Asunción
Germany

https://paraguay-fresh.com/

Pressestelle Agri Terra
Herr Carsten Pfau

service@agri-terra.net

The Agri Terra Group is one of Paraguay's fastest-growing companies and is heavily involved in agriculture, the agro-industry and the real estate sector. Five of the group's 23 companies have recently announced their intention to go public on the Asuncion stock exchange, and according to sources, Carsten Pfau does not want to rule out an IPO of Paraguay Fresh S.A. -and thus of Frutana- in the near future as well.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Frutana reports a profit for 2023 here

News-ID: 3389343 • Views:

More Releases from Agri Terra Group

ICP plans initial public offering
ICP plans initial public offering
A cheerful Carsten Pfau spoke to a large audience at investor conferences in Munich, Zurich, Vienna and Hanover at the start of the year about the plans of Paraguayan juice concentrate producer ICP for 2024. The juice concentrate and orange oil factory, which has been in production for two years, is due to go into operation in the middle of the year, and the company's shares are to be listed

More Releases for Paraguay

Testo 360 Precio Paraguay [Testo 360 Ultra] Vende en Farmacias!
Todo el mundo quiere una vida perfecta con un cuerpo perfecto y quiere reconocimiento. Nadie en este mundo odia recibir complementos. Pero nada es permanente en la vida y todo se desvanece con el tiempo. Las personas pierden algunas de sus preciosas cualidades y pueden comenzar a sentirse deprimidas. Por lo general, los hombres comienzan con varios métodos para encontrar una cura a sus problemas o para desarrollar músculos finos.
Paraguay Agriculture Market, Paraguay Agriculture Industry, Paraguay Agriculture …
Paraguay agriculture has been the mainstay of the economy. This trend has continued these days and within the late 1980s the agricultural sector usually accounted for 48 percent of the nation's employment, 23 percent of GDP, and 98 percent of export earnings. The area comprised a sturdy food and crop base, an oversized livestock subsector as well as cattle ranching and beef production, and an exciting timber manufacturing. Paraguay agriculture
Paraguay introduces MERCOSUR license plate
Delmenhorst, February 2020. In order to accelerate economic and political development processes, Latin American states joined together at the end of the 20th century to form the Mercado Comun del Sur, or MERCOSUR (Common Market of the South). These currently include Argentina, Brazil, Paraguay and Uruguay, as well as associated countries such as Chile and Peru. In order for the Community to have an impact on vehicles as well, the
Paraguay Telecoms, Mobile and Broadband Market - Regulator Completes 700MHz Auct …
"The Latest Research Report Paraguay - Telecoms, Mobile and Broadband - Statistics and Analyses provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz" The state-owned incumbent, Corporación Paraguaya de Comunicaciones (Copaco) retains a monopoly on all fixed-line voice services, including local telephony, international long distance telephony, and VoIP. In the mobile market, however, there has been competition since 1998. The internet market is
We protect the National Pantheon of the Heroes in Paraguay against lightning
The National Pantheon of the Heroes and Oratory of the Virgin Nuestra Señora Santa María de la Asunción is an emblematic building located in the capital city of Paraguay which, at the moment, is under restoration. Due to its great architectural and patrimonial value, guaranteeing the safety of this construction is essential and that is why the building has been equipped with an ESE lightning arrestor from Aplicaciones Tecnológicas. This lightning
Paraguay Fixed Communications Market Outlook to 2020: Voice Telephony, Personal …
MarketResearchReports.Biz announces addition of new report "Paraguay's Fixed Communications Market Outlook to 2020: Volume and Revenue Analytics of Service Adoption and Access Lines" to its database. Pyramid Research report "Paraguay's Fixed Communications Market Outlook to 2020: Volume and Revenue Analytics of Service Adoption and Access Lines" is built using extensive market research carried out in telecommunication market of Paraguay. The report provides a top-level overview of subscribers volume and revenue for