Greens Powder Market : Key Findings, Business Study, Size, Growth Analysis and Forecast to 2030

According to our new study on "Greens Powder Market Forecast to 2030 - Global Analysis - by Product Type, Distribution Channel, and Geography," the market is expected to grow from US$ 279.32 million in 2023 to US$ 477.04 million by 2030; it is estimated to record a CAGR of 7.9% from 2023 to 2030.

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North America held the largest share of the greens powder market in 2022. The market growth in the region is attributed to rising awareness regarding healthy lifestyle among consumers. Greens powder are derived from nutrient-rich superfoods by drying and grinding them into fine powders and can be consumed as supplements or health supplements. At the same time, digestive diseases continue to rise among the North American population due to hectic lifestyles. Digestive diseases represent one of North American countries' most severe health problems regarding distress and pain. According to the GI Alliance report published on January 23, 2021, 20 million North Americans are diagnosed with chronic digestive diseases. Increasing prevalence of digestive diseases has surged the adoption of greens powder as it helps increase energy levels, reduce inflammation, and improve digestion. Thus, such health benefits coupled with rising consumer awareness regarding health benefits bolster the greens powder market growth in the region.

Increasing Preventive Healthcare Expenditure Drives Greens Powder Market Growth

The term preventive healthcare refers to measures taken to prevent diseases and infections. In the recent years, health awareness among people has increased significantly. Due to busy lifestyle and hectic work schedules, people cannot concentrate on their health, fitness, and regular diet. This has led to an increase in prevalence of various diseases such as obesity, diabetes, high blood pressure, skin problems, and digestive issues. Therefore, people increasingly focus on preventive health and prefer supplements that provide enhanced nutritional benefits. Greens powder is a powdered supplement made with a nutritious combination of dried or blended plants and then formed into a powder. The greens powder delivers the benefits of leafy green vegetables and other ingredients that contain health-boosting vitamins and minerals. The rising aging population and increasing awareness for preventive healthcare drive the demand for health preventive products, including greens powder.

Greens Powder Market: Segmental Overview

Based on product type, the greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held the largest market share in 2022, and the fermented greens segment is expected to register the highest CAGR during the forecast period. The fermented greens powder is a powdered supplement harnessing the power of natural fermentation to convey a broad spectrum of vastly bioavailable proteins and nutrients in a single, convenient way. The fermented greens powder contains fermented grasses, fruits, vegetables, and micronized medicinal mushrooms to support an active, healthy, and sustainable lifestyle. Fermented greens powder is a good source of vitamins A, C, and K, containing minerals such as copper, iron, and potassium.

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Based on distribution channel, the greens powder market is bifurcated into online sales and offline sales. The offline sales segment held a larger market share in 2022, and the online sales segment is expected to register a higher CAGR during the forecast period. The offline sales include the sales of greens powders through various brick and mortar sales channels, including supermarkets, hypermarkets, and specialty stores such as pharmacies, independent retailers, convenience stores, and others. Supermarkets and hypermarkets are self-help shops giving a wide variety of greens powder options available for sale. Product types from different brands are available at reasonable prices in these stores, allowing shoppers to find the right product quickly.

Greens Powder Market: Competitive Landscape and Key Developments

Athletic Greens (USA) Inc, Garden of Life LLC, MacroLife Naturals Inc, Naturo Sciences LLC, Martin & Pleasance Wholesale Pty Ltd, New England Greens LLC, Ceautamed Worldwide LLC, Sequel Natural LLC, Nested Naturals Inc, and Iovate Health Sciences International Inc are a few of the key players operating in the greens powder market. These companies have a widespread presence across the world, which allows them to serve a large number of customers.

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