Mushroom based Jerky Market Potential growth, Major Strategies, Future Industry Trends and Forecast 2021-2031

Traditional jerky has long been a popular snack made from animal flesh, but a new player is gaining traction in the market - mushroom-based jerky. This article explores the outlook, forecast, and Compound Annual Growth Rate (CAGR) of the global mushroom-based jerky market, shedding light on the driving factors, impacts of COVID-19, regional perspectives, and key players shaping this evolving landscape.

Mushroom-Based Jerky Market Growth: Outlook and Forecast
According to recent research by Transparency Market Research, the mushroom-based jerky market has shown a notable growth rate in recent years and is expected to experience a remarkable Compound Annual Growth Rate (CAGR) during the forecast period of 2021-2031. The increasing number of vegan consumers is a significant factor contributing to the market's growth, with a positive long-term outlook.

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Driving Demand for Mushroom-Based Jerky: A Healthy Alternative
Mushroom-based jerky offers a chewy, "meaty" texture, high protein content, and low-calorie properties similar to traditional jerky. This makes it an ideal alternative for vegan and vegetarian consumers, contributing to the growing trend of veganism. Busy lifestyles, rising disposable incomes, and a preference for on-the-go and healthy food products have also driven the demand for mushroom-based jerky.

Benefits Over Traditional Jerky: Health and Environmental Consciousness
Mushroom-based jerky presents several health benefits over traditional jerky, including the prevention of heart diseases, obesity, hypertension, prostate cancer, and more. It is also suitable for consumers with celiac disease. The market is further driven by increasing health awareness, coupled with a rising consciousness towards animal welfare and environmental sustainability.

COVID-19 Impact on Mushroom-Based Jerky Market
The global lockdown during the COVID-19 pandemic severely impacted the market initially, with production units minimized or closed temporarily. However, the latter part of the lockdown saw a positive curve for the market, as consumers inclined towards plant-based products, considering mushroom-based jerky as a viable alternative. The market is expected to rise significantly in the post-pandemic period.

Europe and North America Perspectives: Growing Vegan Population
In Europe, the rise in the vegan population is expected to increase the demand for mushroom-based jerky, given its appeal as a versatile snack option for vegans. The region has witnessed a doubling of the vegan population within the last four years, reaching an estimated 2.6 million individuals. Similarly, in North America, the shift towards veganism and the growing trend of nutritious snacking are anticipated to drive market growth.

Key Manufacturers and Suppliers: Meeting Consumer Demands
Key players and suppliers in the mushroom-based jerky market, such as Hive, Inc., Primal Spirit Food Inc., Louisville Vegan Jerky Co., and others, are responding to consumer demands for clean labels. Non-GMO, gluten-free, low sodium, no artificial ingredients, minimal processing, and no antibiotics are becoming prevalent trends in the industry.

Key Segments: End-Use Industry and Distribution Channels
The mushroom-based jerky market is segmented by end-use industry into food processing, foodservice, retail/household, and others. Distribution channels include business to business, business to consumer, hypermarkets/supermarkets, convenience stores, specialty stores, and online retail.

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A Paradigm Shift in Snacking Habits
As the global mushroom-based jerky market continues to witness remarkable growth, it reflects a paradigm shift in snacking habits towards healthier and sustainable alternatives. The market's trajectory, driven by factors like the rise of veganism and health-conscious consumer choices, suggests a promising future for mushroom-based jerky as a preferred snack choice in the evolving food landscape.

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Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

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